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ComScore
1 min read
FreeWheel and Comcscore team up for CTV advertising
Ad tech outfit FreeWheel and Comscore have teamed up to expand connected TV contextual targeting…
1 min read
Yahoo and Comscore announce CTV partnership
Comscore has announced a new CTV partnership with Yahoo to provide Yahoo’s DSP advertisers with…
2 min read
Jon Carpenter appointed CEO of Comscore
Adtech business Comscore has announced a trio of executive appointments including Jon Carpenter as CEO….
1 min read
Comscore integrates YouTube into CTV measurement platform for India
Ad measurement platform Comscore has announced the addition of multi-platform CTV measurement for India. The…
1 min read
AVOD growing faster than SVOD in the US
Consumers in the US are adopting ad-supported streamers at a faster rate than their non-ad-based…
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Comscore brings CTV measurement to Europe
Media planning firm Comscore has announced the addition of CTV measurement to its Video Metrix…
1 min read
Comscore CEO Bill Livek to retire
Media measurement firm Comscore has announced that its CEO and executive vice chairman Bill Livek…
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YouTube gets Comscore measurement
Monitoring firm Comscore has announced a major deal with Google-owned YouTube to provide measurement for…
1 min read
Comscore and Fox expand partnership
Comscore has announced an expanded and extended partnership with Fox Corporation. The multi-year agreement will…
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ViacomCBS renews and expands Comscore measurement deal
ViacomCBS has announced an expanded partnership with TV measurement firm Comscore. The expanded renewal agreement…
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Comscore expands CTV ad marketplace globally
Comscore has announced that its advanced brand safety and contextual categorisation segments for CTV and…
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Comscore announces partnership with Samba TV
Media planner Comscore will significantly expand its TV measurement footprint via a new partnership with…
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TVOD purchases see US spike in April
April was the peak for transactional video on demand (TVOD) purchases in the US, with…
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US sees streaming surge amid coronavirus outbreak
The impact of coronavirus on TV viewing has been examined by a new report which…
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US in-home data usage up 18% amid pandemic
In-home data usage across the US has increased by almost one fifth amid the coronavirus…
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Twitch partners with Comscore for ad measurement
Amazon-owned game streamer Twitch has signed a partnership with measurement company Comscore. The deal adds…
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Comscore appoints veteran Livek as CEO as company records poor Q3
Audience insight business Comscore has announced the appointment of Bill Livek as its CEO and…
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Comscore signs deal with Premion for ad measurement
Tegna-owned Premion has announced a deal with media analytics company Comscore for the latter to…
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Netflix ‘accessed by 17% of UK mobile internet users’
Roughly 17% of mobile internet users in the UK, some 5.8 million adults, accessed the…
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comScore: UK YouTube viewers watch 311 videos each per month
In the UK some 37.1 million adults watched an average of 311 videos each on…
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ComScore: mobile now the ‘go-to’ destination for video
Mobile is now the ‘go-to’ destination for most video viewers, according to ComScore research. The…
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ComScore: Netflix continues US market domination
Netflix continues to enjoy significant domination of the US streaming market, new stats from ComScore…
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ComScore: Netflix leads by US use and engagement
Netflix has the highest household penetration and viewing time per month among the major OTT…
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Adobe and comScore partner on digital TV and ad measurement
Adobe has partnered with comScore have struck a global deal to provide “new insights” into…
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Viacom strikes cross-platform measurement deal with comScore
Viacom has signed a multi-year deal with comScore that covers cross-platform audience measurement. Viacom says it…
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BBC ‘has overtaken’ CNN in ComScore rankings
The BBC has overtaken CNN in ComScore’s digital rankings, reaching an audience of 75.6 million…
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comScore to measure video audiences across devices
Digital analytics firm comScore is reportedly planning to launch a new video tracking measurement that…
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BBC strikes analytics deal with comScore
The BBC has selected comScore to provide analytics for all its digital content – including…
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Base79 trebles online video views
Base79, the UK-based network for video creators, content owners and brands, reached 92 million unique…
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Mobile video viewing jumps 215% in Germany
Some 11.5 million people in Germany viewed video on mobile phones in Germany in February…