YouTube gets Comscore measurement

Monitoring firm Comscore has announced a major deal with Google-owned YouTube to provide measurement for the platform. Comscore said that it will be incorporating YouTube and YouTube TV measurement into its Comscore Campaign Ratings cross-platform service, and that it builds on a pre-existing partnership with Google.  The partnership promises to provide marketers with “an unmatched” […]

Comscore and Fox expand partnership

Comscore has announced an expanded and extended partnership with Fox Corporation. The multi-year agreement will see Fox utilise Comscore’s national TV measurement in the US, while also leaning on Comscore’s expanded data rights. Comscore’s TV measurement solutions allow the TV industry to see a highly detailed view of viewers beyond the basic gender and age […]

ViacomCBS renews and expands Comscore measurement deal

ViacomCBS has announced an expanded partnership with TV measurement firm Comscore. The expanded renewal agreement will see ViacomCBS integrate Comscore’s National TV measurement currency for its portfolio of news, entertainment and sports networks. The companies’ partnership first launched in 2014 – with then-Viacom – and has since developed to provide support for the broadcaster’s Vantage […]

Comscore expands CTV ad marketplace globally

Comscore has announced that its advanced brand safety and contextual categorisation segments for CTV and premium video are now available for global application.  The capability first launched in the US earlier this year, but Comscore said that it is now expanding to “all geographic regions.” The segments allow users to meet industry demands for privacy-safe, […]

Comscore announces partnership with Samba TV

Media planner Comscore will significantly expand its TV measurement footprint via a new partnership with TV data and analytics provider Samba TV. Starting in “select European markets”, this partnership (along with a number of others announced earlier this year) will see Comscore able to deliver CTV measurement capabilities across the world. Comscore’s new Smart TV […]

TVOD purchases see US spike in April

April was the peak for transactional video on demand (TVOD) purchases in the US, with consumption dropping off in May. According to new stats from Comscore, TVOD has seen a continued year-over-year increase during the ongoing coronavirus pandemic, but May’s decline compared to the previous month indicates that consumption may be returning to pre-pandemic levels. […]

US sees streaming surge amid coronavirus outbreak

The impact of coronavirus on TV viewing has been examined by a new report which has found a notable rise in US streaming. According to Comcscore, OTT streaming has significantly increased across connected TVs and streaming devices in the weeks since the World Health Organisation declared the illness to be a pandemic. The research found […]

US in-home data usage up 18% amid pandemic

In-home data usage across the US has increased by almost one fifth amid the coronavirus pandemic. According to data from Comscore, average in-home data usage is up 18% so far in March 2020 vs. the same amount of time in March 2019, with Americans becoming increasingly housebound. Devices which have seen the largest amount of […]

Twitch partners with Comscore for ad measurement

Amazon-owned game streamer Twitch has signed a partnership with measurement company Comscore. The deal adds tagless audience reporting of Twitch livestreaming, including gaming and esports insights, to Comscore digital audience solutions, which the measurement firm says will provide “a complete, unduplicated view into digital consumption behaviors” Comscore will integrate Twitch video metrics such as minutes […]

Comscore appoints veteran Livek as CEO as company records poor Q3

Audience insight business Comscore has announced the appointment of Bill Livek as its CEO and executive vice chairman.  Livek, previously vice chairman and president of the company, joined Comscore in 2016 and has has been in the business for more than 30 years. During his career, Livek has served as vice chairman and CEO of […]

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