ComScore


Netflix ‘accessed by 17% of UK mobile internet users’

Roughly 17% of mobile internet users in the UK, some 5.8 million adults, accessed the Netflix app on either a smartphone or tablet in March, according to UKOM-approved comScore data. According to the stats, which are based on UK mobile app data, the number of mobile Netflix users was “significantly higher” than the unique visitors […]

comScore: UK YouTube viewers watch 311 videos each per month

In the UK some 37.1 million adults watched an average of 311 videos each on YouTube during July, according to comScore stats. The Video Metrix Multi-Platform study (VMX MP) – which claims to deliver a single, unduplicated measure of digital video consumption across devices – claims that 11.6 billion videos were watched on YouTube in […]

ComScore: mobile now the ‘go-to’ destination for video

Mobile is now the ‘go-to’ destination for most video viewers, according to ComScore research. The firm’s analysis claims that in the UK, mobile now accounts for the majority of video minutes spent watching content on YouTube across all age and gender demographics. Women aged 35-44 do 85% of their YouTube viewing on a mobile device, […]

ComScore: Netflix continues US market domination

Netflix continues to enjoy significant domination of the US streaming market, new stats from ComScore show. The SVOD service reached 75% of OTT homes in the US in December 2016, the figures reveal, way ahead of YouTube in second (53%). Amazon Prime Vide is third with 33% reach, while Hulu trailed in fourth with 17%. […]

ComScore: Netflix leads by US use and engagement

Netflix has the highest household penetration and viewing time per month among the major OTT content services in the US, according to ComScore. The research firm’s ‘2017 US Cross-Platform Future in Focus’ report said that Hulu wasn’t as widely accessed but attracted comparable viewing engagement on a per-household basis, while YouTube and Amazon Video had the second […]

Adobe and comScore partner on digital TV and ad measurement

Adobe has partnered with comScore have struck a global deal to provide “new insights” into the media consumption behaviour of digital audiences.  The deal, which was announced at the Adobe Summit in Las Vegas, will see the companies deliver cross-device audience measurement of video and ad content, providing insight into consumer viewing behaviour for media […]

Viacom strikes cross-platform measurement deal with comScore

Viacom has signed a multi-year deal with comScore that covers cross-platform audience measurement. Viacom says it will have access to comScore’s cross-platform measurement tools and advanced demographic capabilities – which span the linear TV, video-on-demand, digital, and over-the-top environments. Viacom said it will use the data for its proprietary advertising products, unlocking “maximum value to marketing […]

BBC ‘has overtaken’ CNN in ComScore rankings

The BBC has overtaken CNN in ComScore’s digital rankings, reaching an audience of 75.6 million visitors a month compared with CNN’s 72.1 million, according to the UK broadcaster. BBC visitors spend over three minutes per visits and generating close to 1.8 billion page views. The BBC’s international TV offering, BBC World News now reaches 433 […]

comScore to measure video audiences across devices

Digital analytics firm comScore is reportedly planning to launch a new video tracking measurement that will record audiences across computers, mobile devices and other streaming devices. According to a New York Times report, comScore is planning to launch the measurement this week, expanding upon on its existing offering that only tracks video audiences on desktops […]

BBC strikes analytics deal with comScore

The BBC has selected comScore to provide analytics for all its digital content – including web, mobile and video content for both its domestic and global services. The BBC has opted for comScore’s Digital Analytix service, which offers analytics and audience demographics, providing data and information about audience characteristics. “In an increasingly fragmented digital media […]