FreeWheel and Comcscore team up for CTV advertising
Ad tech outfit FreeWheel and Comscore have teamed up to expand connected TV contextual targeting capabilities available through FreeWheel’s demand-side ad tech platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. According to the pair, the new offering will help marketers more easily identify […]