ComScore

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FreeWheel and Comcscore team up for CTV advertising

Ad tech outfit FreeWheel and Comscore have teamed up to expand connected TV contextual targeting…

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Yahoo and Comscore announce CTV partnership

Comscore has announced a new CTV partnership with Yahoo to provide Yahoo’s DSP advertisers with…

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Jon Carpenter appointed CEO of Comscore

Adtech business Comscore has announced a trio of executive appointments including Jon Carpenter as CEO….

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Comscore integrates YouTube into CTV measurement platform for India

Ad measurement platform Comscore has announced the addition of multi-platform CTV measurement for India. The…

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AVOD growing faster than SVOD in the US

Consumers in the US are adopting ad-supported streamers at a faster rate than their non-ad-based…

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Comscore brings CTV measurement to Europe

Media planning firm Comscore has announced the addition of CTV measurement to its Video Metrix…

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Comscore CEO Bill Livek to retire

Media measurement firm Comscore has announced that its CEO and executive vice chairman Bill Livek…

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YouTube gets Comscore measurement

Monitoring firm Comscore has announced a major deal with Google-owned YouTube to provide measurement for…

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Comscore and Fox expand partnership

Comscore has announced an expanded and extended partnership with Fox Corporation. The multi-year agreement will…

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ViacomCBS renews and expands Comscore measurement deal

ViacomCBS has announced an expanded partnership with TV measurement firm Comscore. The expanded renewal agreement…