FreeWheel and Comcscore team up for CTV advertising

Ad tech outfit FreeWheel and Comscore have teamed up to expand connected TV contextual targeting capabilities available through FreeWheel’s demand-side ad tech platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. According to the pair, the new offering will help marketers more easily identify […]

Yahoo and Comscore announce CTV partnership

Comscore has announced a new CTV partnership with Yahoo to provide Yahoo’s DSP advertisers with greater brand safety and suitability controles for CTV campaigns. The Yahoo DSP will integrate with Comscore Activation, a set of pre-bid inventory filters to help marketers achieve brand-safe campaign delivery across CTV inventory. The tech is powered by Comscore’s contextual […]

Jon Carpenter appointed CEO of Comscore

Adtech business Comscore has announced a trio of executive appointments including Jon Carpenter as CEO. Carpenter has been upped from chief financial officer, a role he has held since November 2021, and becomes chief exec immediately. He replaces Bill Livek, who announced his retirement earlier this year. The new CEO has previously held senior operational […]

Comscore integrates YouTube into CTV measurement platform for India

Ad measurement platform Comscore has announced the addition of multi-platform CTV measurement for India. The company has said that it has added CTV measurement to its Video Metrix Multi-Platform product for India, with the measurement including YouTube. Comscore said that it is the first international measurement provider to deliver complete audience measurement across YouTube’s largest […]

AVOD growing faster than SVOD in the US

Consumers in the US are adopting ad-supported streamers at a faster rate than their non-ad-based counterparts, a new report has found. According to Comscore, AVOD services are seeing adoption at a faster rate than SVOD, with a 29% increase in US households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the […]

Comscore brings CTV measurement to Europe

Media planning firm Comscore has announced the addition of CTV measurement to its Video Metrix Multi-Platform product for Spain and the UK. The report will also be included in June for Italy, and for France and Germany in July 2022, with the tech including YouTube traffic sharing measurement. Comscore said that it is the first […]

Comscore CEO Bill Livek to retire

Media measurement firm Comscore has announced that its CEO and executive vice chairman Bill Livek is set to retire. The company said that Livek will retire as CEO and transition to non-executive vice chairman after his successor as CEO is named. This is a role that Livek intended to undertake until the completion of his […]

YouTube gets Comscore measurement

Monitoring firm Comscore has announced a major deal with Google-owned YouTube to provide measurement for the platform. Comscore said that it will be incorporating YouTube and YouTube TV measurement into its Comscore Campaign Ratings cross-platform service, and that it builds on a pre-existing partnership with Google.  The partnership promises to provide marketers with “an unmatched” […]

Comscore and Fox expand partnership

Comscore has announced an expanded and extended partnership with Fox Corporation. The multi-year agreement will see Fox utilise Comscore’s national TV measurement in the US, while also leaning on Comscore’s expanded data rights. Comscore’s TV measurement solutions allow the TV industry to see a highly detailed view of viewers beyond the basic gender and age […]

ViacomCBS renews and expands Comscore measurement deal

ViacomCBS has announced an expanded partnership with TV measurement firm Comscore. The expanded renewal agreement will see ViacomCBS integrate Comscore’s National TV measurement currency for its portfolio of news, entertainment and sports networks. The companies’ partnership first launched in 2014 – with then-Viacom – and has since developed to provide support for the broadcaster’s Vantage […]

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