Jon Carpenter appointed CEO of Comscore

Jon Carpenter

Adtech business Comscore has announced a trio of executive appointments including Jon Carpenter as CEO.

Carpenter has been upped from chief financial officer, a role he has held since November 2021, and becomes chief exec immediately. He replaces Bill Livek, who announced his retirement earlier this year.

The new CEO has previously held senior operational and financial leadership roles at NBC Universal, Nielsen, and at Publisher’s Clearing House (PCH).

Comscore also announced that Dr. Nana Banerjee, who has served as a director on Comscore’s board since March 2021, has been designated non-executive chairman of the board. Brent Rosenthal, who has served as chairman since 2018, will continue to serve as lead director. Mary Margaret Curry, who currently serves as the company’s chief accounting officer, has been promoted to chief financial officer and treasurer.

Dr. Banerjee said: “Jon’s strong operational focus, strategic acumen, and experience driving both growth and profitability are exactly what we need for Comscore’s next chapter. In addition to his background in finance, as well as in media and measurement sectors, Jon brings a customer-centric ethos. I am excited for and confident in Comscore’s future under Jon’s leadership. Along with the rest of the board, I am committed to working with Jon and the rest of the management team to help accelerate Comscore’s growth trajectory and achieve its full potential.”

Carpenter said: “I am honored to step into this role and excited about the opportunity that’s ahead for Comscore. The marketplaces in which we operate are changing rapidly, but with Comscore’s rich history of delivering measurement solutions, coupled with the talent of our team, I am enthusiastic and confident in our ability to deliver the innovative products and solutions our customers need and want.”

Commenting on his departure, the outgoing Livek added: “I’m proud of the work we have done at Comscore, and proud to continue to be part of this great company through my board engagement. I believe that Comscore is the answer to the measurement and insight challenges facing our industry. I am confident that Jon, Mary Margaret and the Comscore team will carry that torch forward.”