Comcast


NBCU connects linear and digital ads with FreeWheel

NBCUniversal has begun connected its linear and digital video ad delivery systems using FreeWheel’s dynamic ad decisioning technology. The move marks the first stage of a “technology unification initiative” between the two Comcast-owned companies. NBCU said it lays a foundation that will enable it to more effectively sell and execute inventory across all screens in […]

NBCUniversal to tap Now TV tech for OTT launch

Comcast’s NBCUniversal will tap the technology underlying Sky’s Now TV platform to bring together content that “consumers are currently viewing on other online platforms for free” and put it “altogether in one place” as it rolls out its free OTT TV service in the first half of next year, according to Steve Burke, CEO of […]

NBCUniversal to launch streaming service on Comcast and Sky next year

NBCUniversal has unveiled plans to launch a new advertising-supported streaming service next year to be distributed via Comcast and Sky that will also be available to non-pay TV customers as an SVOD service. The new venture will be led by Bonnie Hammer, who has been promoted to chairman, direct-to-consumer and digital enterprises at the Comcast-owned […]

Comcast moves forward with blockchain-based advertising platform

US cable and entertainment giant Comcast’s cable advertising division has launched what it describes as the next phase of an industry initiative to create a secure way to use data and share information based on blockchain technology. Comcast is working together with Viacom, Charter Communications’ advertising sales division Spectrum Reach and others to create Blockgraph, […]

Ampere: Comcast-Sky and Disney-Fox to spend US$43bn on content in 2018

The mergers of Comcast-Sky and Disney-Fox mean that two in every 10 dollars spent on content worldwide will be by one of these two companies, according to Ampere Analysis. The research firm estimates that the combined content spend of the two merged players will reach US$43 billion (€38 billion) by the end of 2018 – […]

Comcast rolls out Amazon Prime Video on X1

Comcast is due to roll out Amazon Prime Video on its Xfinity X1 platform over the next week, giving viewers access Prime movies, TV shows and live events. Amazon Prime Video will be integrated into the X1 guide, letting customers browse the Prime Video catalogue on Xfinity on Demand. Customers will also be able to […]

Murdoch: Fox could look to buy back sports networks

‘New Fox’ the part of 21st Century Fox that will remain following Disney’s acquisition of the bulk of Fox’s entertainment assets, could buy back the US regional sports networks that Disney must sell to secure regulatory approval for the deal, according to Fox executive chairman Lachlan Murdoch. Speaking at the New York Times Dealbook conference […]

Sky’s Darroch to ‘stick around’, outlines post-Comcast priorities

Sky will stay focused on growing “all segments of pay TV” as well as building on its investment in original content and forging partnerships, including with third-party app providers, according to CEO Jeremy Darroch. Taking part in Comcast’s Q3 results call for the first time since the UK cable giant’s successful acquisition of the pay […]

Liberty Global and Comcast back OpenSync initiative

Liberty Global, Comcast and Bell Canada are all backing a new open source software initiative that was unveiled by adaptive WiFi company Plume and Samsung at the Broadband World Forum. OpenSync is a framework that works across gateways, modems, routers, access points, extenders, set-top-boxes, IoT hubs, smart speakers and other WiFi-enabled devices. Based on the Plume Middle […]

Comcast closes Sky purchase, James Murdoch steps down

Comcast has closed its purchase of 21st Century Fox’s holding in Sky, with a 75% share in the company overall. With this majority stake Comcast’s ownership now becomes unconditional, with Sky’s listing on the London Stock Exchange set to be cancelled on November 7. In light of the news, James Murdoch has stepped down from […]

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