Comcast


Schmidt steps down as CEO of Sky Deutschland to be replaced by Raj

Sky Deutschland’s Carsten Schmidt has announced his resignation from the role of CEO and will step down at the end of 2019 to be replaced by Devesh Raj. Schmidt, who will retain an advisory role at the operator, has been with the business for over 20 years and served as CEO for just shy of […]

Comcast rebrands ad sales division and launches new products

Comcast has rebranded its ad sales division, formerly known as Spotlight, to Effectv. The company says that the name change is meant to reflect that, in an ever-changing media environment, its campaigns can have a significant impact. Maria Weaver, chief marketing officer at Comcast Advertising said: “we’re reinforcing that TV is effective, and not just […]

NBCUniversal mulling plan to make Peacock free for all

NBCUniversal is planning to give the ad-supported version of OTT TV service Peacock away for free to all, making it the first US media giant to offer a completely free streaming offering, according to a report by CNBC. NBCUniversal owner Comcast had previously planned to offer the new streaming service free of charge to its […]

NBCUniversal combines domestic and international as Kevin MacLellan steps down

NBCUniversal is to combine its domestic and global divisions following news that international and distribution chief Kevin MacLellan is stepping down. MacLellan was most recently chairman of NBCU Global Distribution and International, ultimately overseeing the company’s networks outside of the US and services such as streamer Hayu, as well as NBCU International Studios (NBCUIS) production […]

Comcast hires Geoffrey Sands as EVP of corporate strategy

Comcast has announced the appointment of Geoffrey Sands as executive vice president of corporate strategy. In this role, Sands will help drive the overall growth strategy at the company. He will be based in Philadelphia and report to Mike Cavanagh, senior executive vice president and chief financial officer of Comcast Corporation. Sands joins Comcast having […]

FreeWheel appoints CPO

Comcast-owned ad tech company FreeWheel has announced the hire of Jon Whitticom as its chief product officer.  In the role, Whitticom will define and oversee the company’s product vision, strategy, design and development along with leading FreeWheel’s global product team.  The CPO joins from WPP’s GroupM, where he served as EVP of products for media […]

Comcast leaning on OTT in US while Sky proves to be a positive for pay TV

Comcast is increasingly leaning towards OTT services, with streaming offsetting a drop in TV subscriber numbers in the company’s Q3 results despite a positive first year in its ownership of Sky. The trend of lost subscribers continued, snowballing to 238,000 dropped in the quarter. This follows Q2 losses of 224,000 and is above the expected […]

NBCUniversal combines TV studios under Hammer, names new Peacock chief

NBCUniversal is pulling its television studios, Universal Television and Universal Content Productions, together under a single business unit under Bonnie Hammer, with Comcast executive Matt Strauss taking over as head of new on-demand service Peacock. Hammer, NBCUniversal’s chairman of direct-to-consumer and digital enterprises, will assume the new title of chairman, NBCUniversal Content Studios, reporting directly […]

Discovery partners with Freewheel for ad management on cable networks

Discovery has announced a multi-year partnership with Comcast’s ad tech business FreeWheel. The deal will see FreeWheel provide its unified decisioning platform to enable ad management for Discovery’s cable networks.  A statement from the companies said that the two are working together on addressable advertising for Discovery’s Discovery GO streaming platform, and that they are […]

Comcast takes on Google over ad restrictions

Comcast is throwing its weight behind US efforts to pile regulations onto big tech firms. As first reported by Reuters, the company’s video ads division Freewheel has accused Google of “using privacy concerns as a pretext to limit FreeWheel’s ability to sell ads on behalf of its clients’ YouTube channels”. The report, citing four people […]

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