Comcast’s Freewheel poaches Canal+’s Dremeaux for international role

FreeWheel, the advertising software business owned by Comcast, has hired Virginie Dremeaux as executive director, product and sales marketing international. In this role, Dremeaux will focus on the acceleration of FreeWheel’s addressable TV solutions and their international launches. The exec joins from Canal+ where she spent 11 years, most recently as digital marketing director in […]

Comcast to launch NBC Sky World News

Comcast will launch NBC Sky World News this summer. The channel’s launch will be the latest flex of corporate synergy since Comcast’s £30.5 billion acquisition of Sky in 2018. The global news network will be targeted at English-speaking audiences, and will hire 100-200 new employees under the guidance of Deborah Turness, NBC News International president […]

NBCU lifts lid on freemium Peacock

NBCUniversal (NBCU) has pulled the curtain back on its forthcoming streaming service Peacock, revealing a raft of programming as well as both AVOD and SVOD options for subscribers. At an investor presentation at NBCU’s New York offices yesterday, NBCU said Peacock would be available as a free ad-supported service with subscription tiers, offering more than […]

Comcast signs deal with ViacomCBS to become first MVPD carrying CBS All Access

Comcast has become the first operator to sign a deal with ViacomCBS for the carriage of CBS All Access. The broadcaster’s VOD and live streaming service will be available on Comcast’s Xfinity X1 and Flex platforms later this year, marking the first time that CBS will make the app available on an MVPD-based set-top box. […]

Comcast reportedly in talks to acquire streaming service Xumo

Comcast is in talks to acquire advertising-based streaming service Xumo, according to a report in the Wall Street Journal. The reported talks come ahead of Comcast’s planned launch of its own streaming service, Peacock, in April. AVOD service Xumo allows content partners to sell their own ads on the service as well as providing advertising […]

NBCU considering $10 ad-free Peacock and signs kids deal with NENT Group

NBCUniversal is said to be considering a US$10 per month price for an ad-free version of its upcoming Peacock streamer.  First reported by The Information, the broadcaster has largely been tight-lipped about its plans for Peacock since announcing it in September. The report goes on to say that the broadcaster is also considering an ad-supported […]

Comcast promotes Rooke to Effectv head

Comcast’s ad sales division Effectv has announced the appointment of James Rooke as its general manager. Rooke will oversee a 3,500 person team with all aspects, including sales, operations, technology, product, data innovation and insights, reporting into him. He will report to Comcast Advertising president Marcien Jenckes and be based in New York.  Rooke is […]

Burke confirms retirement as CEO of NBCUniversal

Comcast-owned NBCUniversal has announced the retirement of CEO Steve Burke, with film and network television business boss Jeff Shell set to be his successor.  Reports of Burke’s plans to step down emerged last week, and the Peacock has now confirmed his retirement will take place at the end of his contract following the 2020 Olympics. […]

Comcast brings live TV and VOD to NuEyes visually impaired smart-glasses

Comcast has announced a new partnership with wearable tech startup NuEyes. The agreement will bring the operator’s Xfinity Stream app to the NuEyes VR smart-glasses designed for visually impared users.  NuEyes was founded by US military veteran Mark Greget, and launched the NuEyes e2 VR headset for people who are visually impared due to conditions […]