Comcast


NBCU streamer to launch in April, will focus on acquired programming

NBCUniversal’s ad-supported streaming offering is to launch in April 2020, Comcast has announced. Speaking on the company’s Q2 earnings call NBCU CEO Steve Burke said that 500 people are currently working on the service that is scheduled to launch next April.  Burke confirmed that the service will be built on the Now TV platform, which […]

Comcast brings Amazon Music to Xinfinity

Comcast has announced the launch of Amazon Music on Xfinity X1 and Xfinity Flex, marking the first time the ad-free and on demand streaming service will be available directly on the TV through a pay-TV provider. The service will roll out “over the next few weeks” and will be accessible alongside the other content available […]

Comcast launches addressable advertising initiative

Comcast Advertising, the advertising arm of Comcast Cable has announced the launch of a new initiative called On Addressability. The broad goal of this initiative is to help the industry deliver a sound, scalable and sustainable addressable solution to marketers that maximises the impact and value of television as a marketing platform. Charter Communications and […]

Comcast launches eye-control for the television

Comcast has launched a feature for people with physical disabilities to control and navigate their television using their eyes. Xfinity X1 eye control is a web-based remote for tablets and computers that pairs with an existing eye gaze system and allows viewers to change the channel, set a recording, search for a show with a […]

Viacom adds Pluto TV to Comcast Xfinity X1 set-tops

Viacom has continued the rapid expansion of its Pluto TV OTT platform with the launch of availability on Comcast’s Xfinity X1 set top boxes. Pluto TV was already available to Comcast’s internet-only customers subscribed to the Xfinity Flex service. This launch will see Pluto TV accessible to millions more customers. “The launch of Pluto TV […]

TiVo and Comcast both claim victory at ITC over Rovi patents

Both TiVo and Comcast have stated that they are happy with the outcome of the International Trade Commission’s (ITC’s) ruling that states the latter was in violation of one of the former’s patents. As confirmed on June 04, Administrative Law Judge MaryJoan McNamara ruled that Comcast’s X1 platform infringes Rovi’s patents. In specific, it was […]

FreeWheel to launch programmatic OTT offering for local TV buyers

Comcast-owned FreeWheel has announced the launch of new OTT buying capabilities for agencies and advertisers. FreeWheel Advertisers’ network of 1,200-plus agencies using the Strata platform can now programmatically access the full OTT marketplace through exchanges and direct premium publisher integrations. The company says that the offering is particularly important for mid-sized and independent media buying […]

Iger: Disney needs Comcast ‘cooperation’ to realise Hulu ambition

Disney is “bullish” about the potential of Hulu, including international expansion, but will have to strike an agreement with Comcast to achieve its goals, according to CEO Bob Iger. Speaking after Disney posted better than expected second fiscal quarter results, Iger also said that Disney’s movie activities and new streaming service Disney+ will be intricately […]

Comcast exploring ‘global NBC-Sky news channel’

Comcast is exploring the possibility of “launching a global NBC-Sky news channel later this year”, according to CEO Brian Roberts. Speaking on Comcast’s Q1 earnings call, Roberts said that Comcast was moving ahead to combine key NBCUniversal and Sky assets, including some European TV channels and global content distribution businesses as well as to collaborate […]

NBCU streaming service will ‘empower company for decades to come’

Comcast NBCUniversal plans to launch its free streaming service in “about a year” and the OTT offering will serve as “a way to…empower our company for decades to come”, according to NBCUniversal CEO Steve Burke. Speaking on Comcast’s Q1 earnings call, Burke said that “two of the most senior people at Sky” who had worked […]