Amazon Prime


eMarketer: 51% of US households to take Amazon Prime in 2019

The number of Amazon Prime households in the US will reach 63.9 million this year, accounting for 51.3% of homes, according to eMarketer predictions. The research firm estimates that over a five-year period the number of Amazon Prime homes will have climbed from 52.1 million in 2017 (42.4%), to 71.7 million in 2021 (56.9% of […]

Vodafone Spain to offer Amazon Prime free for one year

Vodafone España is to give subscribers a year’s free subscription to Amazon Prime ahead of integrating Prime Video with its TV offering. Vodafone One customers and customers of Vodafone’s Red mobile plans will qualify for one year’s free subscription to Amazon Prime, valued at €36. Vodafone said that its customers would be able to enjoy […]

Amazon reveals most-binged Prime series of 2018

Amazon has revealed that Tom Clancy’s Jack Ryan and Homecoming are its two most-binged Prime Original series of the year on a worldwide basis. Announcing its ‘Best of Prime 2018’ stats, the e-retail giant said that The Marvelous Mrs. Maisel was the most recognised Prime series of the year after it picked up eight Emmy Awards, including outstanding comedy series. In […]

Mediacom: 94% of UK kids now have access to OTT services

A massive 94% of children and teenagers in the UK now have access to on-demand or OTT services like Netflix and Amazon Prime, as the trend towards on-demand viewing continues to climb. This is according to new research from MediaCom, which claims that nearly half of all teens say they currently watch on-demand TV more […]

Juniper: Increased churn at Amazon Prime and HBO Now

A new consumer survey from Juniper Research has found increased churn rates at video streaming services such as Amazon Prime (-2.9%) and HBO Now (-19.2%), in key markets including the UK and the US. By contrast, however, Netflix – home of scripted series like Stranger Things and Black Mirror – is showing positive adoption rates […]

Amazon Prime Video launches on BT TV set-top boxes

BT has become the first UK pay TV provider to offer Amazon Prime Video access via its set-top box. From today, BT TV customers will be able to access the Prime Video App, allowing them to sign-up and watch thousands of TV episodes and movies, as well live sports like US Open Tennis and from next […]

Amazon to increase video spend throughout the year

Amazon said it plans to increase its spend on video throughout 2018, after the company more than doubled its profits in Q1. Speaking on Amazon’s first quarter earnings call, chief financial officer Brian Olsavsky said that “video content spend will increase year-over-year” and predicted that strength areas like Amazon Web Services, and advertising will continue to […]

Amazon takes live rights to US Open tennis in the UK and Ireland

Amazon has agreed a five-year deal to broadcast live and on-demand coverage of the US Open Tennis Championships to Prime Video Members in the UK and Ireland. The deal, agreed with the USTA – the national governing body for the sport of tennis in the US – is due to begin with the 2018 US Open […]

Video ‘driving adoption’ as Amazon Prime passes 100m members

Amazon chief Jeff Bezos has revealed in his yearly shareholders letter that Prime now has 100 million members, which he partly attributes to continuing content expansion. In the statement, Bezos said that Prime Video, “continues to drive Prime Member adoption and retention.” The company’s expansion in content and investment in originals such as The Marvelous Mrs. […]

Kagan: Amazon Prime leads Netflix in Germany and Austria

Amazon Prime Video is the leading SVOD provider in Germany and Austria, the only markets in Western Europe where Netflix is not ranked first by subscriber numbers, according to Kagan research. The S&P Global Market Intelligence research group found both Germany and Austria to have have low over-the-top video adoption than elsewhere in Europe and […]

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