The Think Now Research report into Americans’ media habits claims that 22% now pick Netflix as their primary way of watching TV, followed by DVR recordings (10%), YouTube (8%), Amazon Prime (5%), Hulu (3%) and DVDs (2%).
“Streaming services like Netflix and YouTube are becoming just as popular as live TV,” according to the report.
Looking at all methods of watching TV – not just the primary method – 68% of respondents said they watch live linear TV, compared to 58% who watch Netflix and 50% who watch YouTube.
The popularity of TV streaming services is being driven mainly by millennials, according to the research. Some 77% of people aged 18-34 said they watch Netflix while 70% watch YouTube, compared to just 51% who watch live TV.
The study polled 1,261 Americans aged 18-64 and was conducted in March this year.
ICYMI: Documentary+ to share viewing data with producers in ‘industry first’ digitaltveurope.com/2021/06/15/doc… https://t.co/paOZ7DJH1l
15 June 2021 @ 20:30:00 UTC
ICYMI: Hungary’s 4iG to take majority stake in Spacecom digitaltveurope.com/2021/06/15/hun…
15 June 2021 @ 19:30:00 UTC
ICYMI: AVOD consumption down 10% in less than six months in US digitaltveurope.com/2021/06/15/avo… https://t.co/rURHufTXe0
15 June 2021 @ 18:30:00 UTC
Elliptic Labs to create proof of concept of presence detection and gestures for leading smart TV OEM… twitter.com/i/web/status/1…
15 June 2021 @ 18:00:02 UTC