BT has become the first UK pay TV provider to offer Amazon Prime Video access via its set-top box.
From today, BT TV customers will be able to access the Prime Video App, allowing them to sign-up and watch thousands of TV episodes and movies, as well live sports like US Open Tennis and from next year Premier League football.
The rollout comes after BT announced the Amazon TV tie-up in May and said it plans to make Sky’s Now TV service available to TV customers from next year.
“We’re delighted to be the first UK pay TV service to offer Amazon Prime Video content to our customers,” said Tony Singh, content and business development director for BT’s Consumer division.
“BT TV gives our customers the flexibility they want to watch all their favourite shows – and of course all the sport – in one place and on one bill. Our ambition is to offer an unrivalled choice of TV content for our customers.”
Brett Ballbach, business development director for Prime Video Europe, said: “We want Prime members to be able to watch all their favourite content when they want, on any device they want, and Prime Video is already available on thousands of devices, from smart TVs to games consoles to tablets and mobile devices.”
Paolo Pescatore, vice president of multiplay and media at analyst house CCS Insight added: “The arrival of Amazon Prime video represents a key step towards making BT TV a one-stop shop for households. The addition of Now TV next year, firmly positions BT as a super aggregator of content – entertainment, movies, sports and more.”