Amazon Prime


Video ‘driving adoption’ as Amazon Prime passes 100m members

Amazon chief Jeff Bezos has revealed in his yearly shareholders letter that Prime now has 100 million members, which he partly attributes to continuing content expansion. In the statement, Bezos said that Prime Video, “continues to drive Prime Member adoption and retention.” The company’s expansion in content and investment in originals such as The Marvelous Mrs. […]

Kagan: Amazon Prime leads Netflix in Germany and Austria

Amazon Prime Video is the leading SVOD provider in Germany and Austria, the only markets in Western Europe where Netflix is not ranked first by subscriber numbers, according to Kagan research. The S&P Global Market Intelligence research group found both Germany and Austria to have have low over-the-top video adoption than elsewhere in Europe and […]

Discovery Kids launches on Amazon Channels in the UK

Discovery has launched digital subscription service, Discovery Kids, on Amazon’s Prime Video Channels service in the UK. Discovery Kids offers content targeted at children aged four to eight years old, including animated series like My Little Pony, Peppa Pig and Angry Birds Toons, as well as Discovery content like Doki, Meet the Penguins and Dogs: The Untold Story. “Children are digital natives from […]

IHS: OTT sign-ups outpace pay TV additions by three to one

The uptake of subscription video services like Netflix, Hulu and Amazon Prime Video was three times that of pay TV services last year, according to IHS Markit. The research firm said that while digital pay TV subscriptions grew on a global basis, in Western Europe there were eight new over-the-top (OTT) video subscriptions for every […]

Amazon replaces Hulu Japan as exclusive HBO home

Amazon Prime Video’s Japanese wing has struck a deal to bring major HBO titles such as Game of Thrones and Westworld to the SVOD service. The HBO shows will be made available through Amazon Japan from April 1, with its catalogue launching immediately and other series joining six months after their premieres in Japan. Silicon […]

SVOD to help drive digital content spend past US$200bn

Global consumer expenditure on digital content will hit US$202 billion next year (€175 billion), up 10% from the US$184 billion spent this year, with subscription video-on-demand supporting much of the growth, according to Juniper Research. According to the research outfit’s Digital Content Business Models: OTT & Operators Strategies 2017-2022, some 35% of UK households now […]

Amazon to up video investment in 2018

Amazon has pledged to increase its investment in video next year, tailoring its content decisions based on what “resonates with Prime members”. Speaking on the company’s third quarter earnings call, chief financial officer Brian Olsavsky, said that Amazon’s video business makes good financial sense as Prime members who watch video “also spend more on Amazon”. […]

Less than half of Americans choose live TV as main viewing method

Just 45% of Americans say they watch live TV when the show airs as their primary method of watching television, according to new research. The Think Now Research report into Americans’ media habits claims that 22% now pick Netflix as their primary way of watching TV, followed by DVR recordings (10%), YouTube (8%), Amazon Prime […]

TDG: Two thirds of Hulu users would pick SVOD over pay TV

Two-thirds of Hulu users who also subscribe to a traditional pay TV service said that they’d choose SVOD over pay TV if they were forced to pick one, according to TDG research. The Diffusion Group (TDG) found that 67.3% of Hulu users that also subscribe to legacy pay TV would choose their subscription streaming service, […]

More than half of US millennials tune into SVOD daily

More than half of US millennials now tune into an SVOD service like Netflix, Amazon Prime or Hulu on a daily basis, according to Leichtman Research Group. The research claims that 51% 18-34 year-olds stream a subscription video-on-demand service every day, up from 33% in 2015 and substantially more than the 29% of adults of […]