Netflix and other SVOD services now in 59% of US homes

Solo_TV_InHome001 NetflixSome 59% of all US households now subscribe to Netflix, Amazon Prime or Hulu, according to Leichtman Research Group.

The research claims that the proportion of homes that use at least one subscription video-on-demand (SVOD) service has climbed 12 percentage points from 47% in 2014.

Today, 70% of TV owners who do not have a pay TV subscription take an SVOD service, while 57% of pay TV subscribers use SVOD, according to the study.

Among those that do subscribe to services like Netflix, 47% pay for more than one subscription VOD offering and 49% of adults said they stream an SVOD service at least monthly – up from 41% in 2014.

In terms of age demographics, 73% of those aged 18-34 stream an SVOD service monthly, compared to 53% of those aged 35-54 and 24% of peopled aged 55 and over.

Some 41% of adults on a daily basis, and 62% on a weekly basis, said they watch video on non-TV devices – including home computers, mobile phones, iPads, tablets, and eReaders.

“SVOD services are in the majority of US households, and along with video to non-TV devices, have become core components in allowing pay TV non-subscribers to cobble together a variety of viewing options,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group.

The stats are based on a survey of 1,209 households in the US and are part of Leichtman’s new ‘Emerging Video Services X’ study.

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