The research claims that the proportion of homes that use at least one subscription video-on-demand (SVOD) service has climbed 12 percentage points from 47% in 2014.
Today, 70% of TV owners who do not have a pay TV subscription take an SVOD service, while 57% of pay TV subscribers use SVOD, according to the study.
Among those that do subscribe to services like Netflix, 47% pay for more than one subscription VOD offering and 49% of adults said they stream an SVOD service at least monthly – up from 41% in 2014.
In terms of age demographics, 73% of those aged 18-34 stream an SVOD service monthly, compared to 53% of those aged 35-54 and 24% of peopled aged 55 and over.
Some 41% of adults on a daily basis, and 62% on a weekly basis, said they watch video on non-TV devices – including home computers, mobile phones, iPads, tablets, and eReaders.
“SVOD services are in the majority of US households, and along with video to non-TV devices, have become core components in allowing pay TV non-subscribers to cobble together a variety of viewing options,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group.
The stats are based on a survey of 1,209 households in the US and are part of Leichtman’s new ‘Emerging Video Services X’ study.
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19 June 2021 @ 12:34:00 UTC