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2 min read
Online advertising views in Europe outpacing US growth
Online advertising views in Europe increased 37% in the first three months of the year…
2 min read
SpotX names new Benelux chief
Advertising technology company SpotX has named Marco Ruivenkamp as managing director of SpotX and Smartclip…
2 min read
UK consumers taking dim view of internet adverts
Over half of UK consumers believe that the ads they see on websites are not…
2 min read
YouTube targets TV users with new advertising services
Google’s YouTube has unveiled plans to increase the value of its presence on connected TVs,…
2 min read
Sky overtakes P&G as UK’s biggest traditional advertising spender
Pay TV operator Sky has overtaken Procter & Gamble as the biggest spender on traditional…
1 min read
Xite and SpotX team up for programmatic advertising
Personalised music channel provider Xite has tapped dvertising technology provider SpotX to offer programmatic advertising…
1 min read
VimpelCom launching interactive advertising pilot
Russian service provider VimpelCom has launched interactive advertising on its Beeline TV service in partnership…
1 min read
Premium video advertising growing in Europe
The migration of IP-delivered content to the TV screen and the growing popularity of live-streaming…
1 min read
TV4, Discovery, MTG and Telia team up in targeted ad initiative
Telia, TV4 Group, Discovery Networks and Modern Times Group (MTG) have teamed up to launch…
1 min read
Lattelecom taps AI to analyse TV ad views
Latvian telecom operator Lattelecom has tapped technology outfit Apply to develop an analytics tool for…