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2 min read
Hulu, AT&T reportedly mulling ads when viewers press pause
Hulu and AT&T are both looking at the option of adding advertising to their current,…
2 min read
Mediaset taps FreeWheel and Comcast Technology Solutions for streaming app
Mediaset has tapped FreeWheel and Comcast Technology Solutions to provide the technology platform for its…
1 min read
UK competition watchdog approves Nielsen ad intelligence acquisition
UK competition watchdog the Competition and Markets Authority has cleared the acquisition of Ebiquity’s advertising…
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SpotX expands Nordic team
Advertising technology outfit SpotX has further grown its team in the Nordics with the appointment…
1 min read
TF1 takes majority stake in programmatic specialist
French commercial broadcaster TF1 has taken a majority stake in programmatic media specialist Gamned! as…
3 min read
Facebook and YouTube say no to ‘one-size-fits-all’ ratings
Facebook and YouTube have expressed a desire to get involved in a Joint Industry Currency…
1 min read
RTL and ITV strengthen advertising partnership
German and international broadcaster RTL and UK commercial broadcaster ITV are to strengthen and extend…
2 min read
WARC: Sponsorship revenue beating other paid media
Sponsorship revenue growth is trending ahead of all other paid media excluding internet formats, with…
2 min read
Vice launches Video Everywhere advertising product
Vice Media has launched Vice Video Everywhere, a new video advertising product that it says…
1 min read
SpotX names new European management team
Advertising technology outfit SpotX has named a new European management team following its merger with…