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2 min read
Thinkbox: TV still accounts for 94.6% of video advertising
Thinkbox, the marketing body for commercial TV in the UK, claims that television accounted for…
1 min read
ProSiebenSat.1 ‘must deliver’ on targeted advertising strategy
German commercial broadcaster ProSiebenSat.1must “deliver on its ambitions to accelerate growth in its non-traditional linear…
2 min read
Sky and NBCUniversal team up on advanced advertising
Sky and new Comcast stablemate NBCUniversal are to combine their advanced advertising offerings under Sky’s…
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DAZN to launch advertising on streaming service
Sports streaming operator DAZN is to introduce advertising on its platform as part of a…
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SpotX names UK platform services chief
RTL Group-owned advertising technology provider SpotX has named Sophie Knight as director, platform services for…
1 min read
SpotX hires demand chief
Advertising technology specialist SpotX has named Graeme Lynch as head of demand. Reporting into Ed…
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France Télévisions teams up with TDF for targeted advertising over DTT
France Télévisions’ advertising arm, France TV Publicité, has teamed up with transmission services provider TDF…
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Comcast moves forward with blockchain-based advertising platform
US cable and entertainment giant Comcast’s cable advertising division has launched what it describes as…
2 min read
RTL Nederland teams with Discovery, Fox and Viacom in ad initiative
RTL Nederland, Discovery Benelux, Fox Networks Group Benelux and Viacom International Media Networks (VIMN) have…
2 min read
TV4 launches dynamic targeted advertising with Com Hem and Boxer
Bonnier Broadcasting-owned Swedish broadcaster TV4 has launched dynamic customised advertising with Tele2-owned cable operator Com…