Advanced advertising

Broadcasters Stay Updated Icon 1 min read

The Trade Desk seals programmatic ad deal with Channel 4

Demand-side programmatic advertising platform The Trade Desk has struck a deal with UK broadcaster Channel…

Pay TV Operators Stay Updated Icon 1 min read

Nordija taps Yospace for Telenor Sweden media project

Ad tech outfit Yospace and middleware provider Nordija have completed an integration that will Nordija…

Vendors Stay Updated Icon 1 min read

MediaKind reconfigures advertising and content distribution technology

Technology provider MediaKind has reconfigured its advertising and content dstribution rights platform Prisma with a…

News Stay Updated Icon 1 min read

Connected TV and set-top video ad views rise as desktop declines

Premium video ad views in Europe increased by 10% year-on-year in Q3 2019. driving advertiser…

Pay TV Operators Stay Updated Icon 2 min read

Proximus signs deal with RMB to debut targeted advertising

Belgian telco Proximus has struck an agreement with media agency Régie Média Belge (RMB) to…

Broadcasters Stay Updated Icon 2 min read

Zenith: TV to see zero ad revenue growth in next three years

Television will see zero growth in advertising revenue over the next three years, and 2020…

Vendors Stay Updated Icon 2 min read

Broadcasters’ personalised advertising ambition held back by cloud concerns, says study

Four-fifths of broadcasters are looking at implementing personalised advertising, but are falling behind streaming services…

Broadcasters Stay Updated Icon 2 min read

Comcast rebrands ad sales division and launches new products

Comcast has rebranded its ad sales division, formerly known as Spotlight, to Effectv. The company…

Sky Stay Updated Icon 2 min read

Sky AdSmart ‘increases engagement by a third’

Addressable TV can increase ad engagement by 35% and cut channel switching by 48%, or…

Broadcasters Stay Updated Icon 1 min read

German competition watchdog gives green light to ProSiebenSat.1-RTL ad JV

German competition watchdog the Bundeskartellamt has approved commercial broadcasters ProSiebenSat.1 and RTL’s advertising joint venture…