Advanced advertising
The Trade Desk seals programmatic ad deal with Channel 4
Demand-side programmatic advertising platform The Trade Desk has struck a deal with UK broadcaster Channel…
Nordija taps Yospace for Telenor Sweden media project
Ad tech outfit Yospace and middleware provider Nordija have completed an integration that will Nordija…
MediaKind reconfigures advertising and content distribution technology
Technology provider MediaKind has reconfigured its advertising and content dstribution rights platform Prisma with a…
Connected TV and set-top video ad views rise as desktop declines
Premium video ad views in Europe increased by 10% year-on-year in Q3 2019. driving advertiser…
Proximus signs deal with RMB to debut targeted advertising
Belgian telco Proximus has struck an agreement with media agency Régie Média Belge (RMB) to…
Zenith: TV to see zero ad revenue growth in next three years
Television will see zero growth in advertising revenue over the next three years, and 2020…
Broadcasters’ personalised advertising ambition held back by cloud concerns, says study
Four-fifths of broadcasters are looking at implementing personalised advertising, but are falling behind streaming services…
Comcast rebrands ad sales division and launches new products
Comcast has rebranded its ad sales division, formerly known as Spotlight, to Effectv. The company…
Sky AdSmart ‘increases engagement by a third’
Addressable TV can increase ad engagement by 35% and cut channel switching by 48%, or…
German competition watchdog gives green light to ProSiebenSat.1-RTL ad JV
German competition watchdog the Bundeskartellamt has approved commercial broadcasters ProSiebenSat.1 and RTL’s advertising joint venture…