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1 min read
Amazon looks to grow video advertising business
Amazon is looking to grow its video advertising business with a series of initatives in…
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TDG: third of Netflix subs would consider low-cost ad-supported variant
A third of Netflix US subscribers would consider switching to a less-expensive, ad-supported tier, according…
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Internet advertising to surpass 50% of total ad-spend in two years
Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50%…
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Juniper: Amazon set to disrupt growing digital ad business
Global digital advertising revenues will reach US$520 billion by 2023, with Amazon set to emerge…
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BARB taps Kantar to launch four-screen audience measurement
UK audience research bureau BARB has commissioned audience measurement specialist Kantar to rollout its new…
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Channel 4 unveils Project Agora for targeted VOD advertising
UK commercial broadcaster Channel 4 has unveiled new targeted advertising capability that will be launched…
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ProSiebenSat.1 and RTL create JV for programmable addressable advertising
ProSiebenSat.1 and RTL Deutschland are teaming up to drive the development of addressable TV and…
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Former Roku execs debut new smart TV advertising outfit
Former Roku executives Steven Shannon and Jim Lombard have unveiled Tetra TV, a new smart…
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NBCUniversal and Sky taking CFlight ad measurement to Europe
NBCUniversal and Sky are to take their burgeoning collaboration in advertising under Comcast’s ownership to…
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TDF to provide HbbTV targeted ad tech internationally with Enensys
French transmission service provider TDF has teamed up with technology outfit Enensys to further the…