Advanced advertising

JW Player taps SpotX for new ad platform

Video player provider JW Player has teamed up with programmatic ad technology outfit SpotX to launch Video Player Bidding, a new product that is designed to simplify ‘header bidding’ whereby publishers can simultaneously garner bids for ad impressions from multiple demand sources at once, before calling the ad server. According to SpotX, which will be […]

Advertisers seeking cross-platform reach

Changing viewing habits mean that service providers need to deliver cross-platform reach to advertisers, but content owners continue to value pay TV and OTT audiences differently, according to a survey of US MPVDs, OTT providers, content owners and advertisers commissioned by ad technology outfit SpotX from S&P Global Market Intelligence-owned Kagan. According to the survey […]

Nielsen to measure YouTube mobile app ads in UK, France and Germany

Ratings agency Nielsen has launched advertising measurement on YouTube’s mobile app via its digital ad ratings service in the UK, France and Germany. The launch of ad measurement on the mobile app adds to Nielsen’s current offering, which encompasses measurement of YouTube ads on desktop and desktop computers and mobile web browsers. Nielsen says the […]

Yospace targets OTT advertising with NexStreaming partnership

Advertising technology provider Yospace has teamed up with OTT TV video player provider NexStreaming to enable OTT providers to make money from their offerings more easily, according to the pair. The agreement sees Yospace’s HTML5 SDK pre-integrated into the NexPlayer HTML5 player, allowing Yospace’s server-side dynamic ad insertion to be accompanied by real-time, client-side tracking. […]

France Télévisions piloting targeted advertising on DTT platform

French public broadcaster France Télévisions has teamed up with transmission services provider TDF to test responses to addressable advertising in the Le Mans area on digital-terrestrial TV. Two of the pubcaster’s channels – flagship service France 2 and France 4 – will be able to offer advertising that is targeted at a geographic level. The […]

SpotX server-side insertion interoperable with AWS

Video ad serving platform SpotX has announced interoperability with Amazon Web Services (AWS) to power server-side insertion for streaming video advertisements with the AWS Elemental MediaTailor service. AWS Elemental MediaTailor is a personalisation and monetisation service that is designed to enable video to be served with targeted ads to end users while maintaining broadcast quality-of-service […]

Channel 4 launches digital ad sales service with BT Sport

Channel 4 has launched a digital ad sales service aimed at third party content publishers, with BT Sport on board as its first partner. The digital ad sales house will offer advertisers “unique first-party data” and Channel 4 is seeking partnerships with broadcaster on-demand platforms, news content publishers and multi-channel networks. Channel 4 said that […]

ProSiebenSat.1 strengthens ad tech play with Kairon acquisition

German broadcaster ProSiebenSat.1 has strengthened its move into the ad tech market by acquiring e-commerce marketing outfit Kairon. Cocomore AG-owned Kairon aggregates the advertising environments and data of over 80 online shops, an activity known as retail media. Advertisers can tailor and target their messages to what the shoppers are actually interested in buying. The […]

RTL to combine SpotX and Smartclip into single ad-tech outfit

RTL Group is to combine SpotX and Smartclip into a single integrated ad-tech company by the end of next year. The broadcast outfit said it would roll the combined platform across its operations and boost it with further acquisitions. RTL said that the combined SpotX-SmartCcip would focus ad-server development, addressable TV, bringing dynamic ad-insertion capabilities […]

Viacom creates advanced advertising group

Viacom has created an Advanced Advertising group to lead product innovation and advanced analytics across all screens and platforms. Head of data strategy Bryson Gordon will lead the US-based group as EVP of Advanced Advertising, reporting to head of marketing and partner solutions, Sean Moran, and chief data officer Kern Schireson. The group will use […]

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