Advanced advertising
Clubbing TV joins Smartclip ad line-up
Lifestyle channel Clubbing TV has joined RTL Group-owned advertising technology outfit Smartclip’s portfolio of connected TV…
Addressable advertising in France ramps up with Bouygues launch
French service provider Bouygues Telecom has launched a segmented TV proposition including addressable advertising to…
RCS & RDS/Digi launches dynamic ad insertion
Romanian and central and eastern European region service provider RCS & RDS has teamed up…
Finecast signs up new addressable TV partners
Addressable TV specialist Finecast has extended its UK TV reach beyond traditional broadcasters on its…
Altice Media launches first addressable ad campaigns
Altice Media has launched the first addressable advertising campaigns to its user base in France….
Telenet, Proximus, Mediahuis and Pebble Media create joint ad sales house
Liberty Global-owned Belgian service provider Telenet and its content arm SBS, publishing group Mediahuis, national…
Connected TV ads increasingly targeted by fraudsters
Advertising on connected TV is increasingly being targeted by fraudsters, according to a report commissioned…
Synamedia launches new addressable advertising product
TV technology provider Synamedia has launched a new addressable advertising product, Iris, aimed at pay…
JW Player names advertising demand chief for EMEA
Video platform provider JW Player has appointed Elliot MacNay to head up its demand-side ad…
FranceTV Publicité deals with Orange, Bouygues set stage for targeted advertising
France Télévisions’ advertising arm FranceTV Publicité has struck separate targeted advertising partnerships with service providers…