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1 min read
Vidaa selects Unruly SSP for inventory access
Smart TV OS maker Vidaa has announced a partnership with Unruly SSP as its strategic…
1 min read
NBCU and RTL tie up ad inventory partnership
NBCUniversal has announced a new partnership with RTL Group’s ad business RTL AdConnect. The bilateral,…
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Discovery becomes minority owner in OpenAP with exec duo to join board
Discovery has joined the likes of Fox, NBCUniversal and ViacomCBS as a minority owner in…
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FreeWheel ups Mark McKee to general manager
Comcast-owned adtech business FreeWheel has announced the immediate appointment of Mark McKee as general manager. …
2 min read
Xandr teams up with Molotov TV, Clubbing TV and Qwest TV in France
Xandr, AT&T’s advanced advertising unit, has teamed up with a number of connected TV services…
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Rlaxx TV and Smartclip team up for advertising
Smartclip, the ad tech unit of RTL Group, has teamed up with AVOD service provider…
2 min read
NBCUniversal calls for ‘declaration of measurement independence’ as Nielsen comes under pressure
NBCUniversal has given the strongest indication yet that it intends to break free of the…
1 min read
Wurl riding CTV and FAST wave to growth
Streaming TV technology provider Wurl saw a 38% increase in revenue in Q2 of this…
2 min read
Omdia: shift of ads to online will force traditional media to collaborate
Traditional media players are coming under increasing pressure from the shift of advertising to online…
2 min read
Telenet to make adverts unskippable
Liberty Global-backed Belgian service provider Telenet is to prevent subscribers from skipping adverts on recorded…