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Facebook and YouTube say no to ‘one-size-fits-all’ ratings

Facebook and YouTube have expressed a desire to get involved in a Joint Industry Currency (JIC) model for audience measurement in the UK, provided they are represented “appropriately and fairly”. Representatives from the digital platforms spoke during a Royal Television Society event on October 24, where execs from Sky, Channel 4, commercial marketing organisation Thinkbox, […]

RTL and ITV strengthen advertising partnership

German and international broadcaster RTL and UK commercial broadcaster ITV are to strengthen and extend their advertising sales partnership, with Kelly Williams, ITV’s managing director of commercial joining the board of RTL AdConnect, RTL’s international ad sales house. Under the pair’s extended partnership, RTL AdConnect will represent ITV globally outside the UK and foster closer […]

WARC: Sponsorship revenue beating other paid media

Sponsorship revenue growth is trending ahead of all other paid media excluding internet formats, with advertisers expected to spend US$66 billion (€56 billion) in sponsorship this year, mostly on sports properties, according to research by advertising metrics organization WARC. However, despite the growth in sponsorship revenue, fewer than one in five advertisers are confident they […]

Vice launches Video Everywhere advertising product

Vice Media has launched Vice Video Everywhere, a new video advertising product that it says gives advertisers the ability to buy a single instream format across a broad mix of platforms with 100% publisher produced content. Vice says it has tapped into its close relationships with digital platforms, and participation in their various partner programmes […]

SpotX names new European management team

Advertising technology outfit SpotX has named a new European management team following its merger with Smartclip and the departure of that company’s co-founders Jean-Pierre Fumagalli and Roland Schaber, who have decided to move on and pursue new opportunities. The new team will comprise Irina Petricek-Steiner, general manager of operations in Europe; Kay Schneider, general manager […]

Online advertising views in Europe outpacing US growth

Online advertising views in Europe increased 37% in the first three months of the year compared to the same period in 2017 – more than the 34% growth recorded in the US – while the number of video views rose by 10%, according to Comcast-owned advertising technology outfit FreeWheel’s Q1 2018 Video Monetisation Report. According […]

SpotX names new Benelux chief

Advertising technology company SpotX has named Marco Ruivenkamp as managing director of SpotX and Smartclip in Benelux. Ruivenkamp will play a key role in moving the merger of the two companies forward and the continued growth of SpotX in the Netherlands, Belgium, and Luxembourg, according to the company. He was previously responsible for the growth […]

UK consumers taking dim view of internet adverts

Over half of UK consumers believe that the ads they see on websites are not usually relevant to them, according to a study by Kantar Media. According to Kantar’s Dimension report, 55% of UK consumers state that that the ads they see on websites are not usually relevant to them, with 38% saying they dislike […]

YouTube targets TV users with new advertising services

Google’s YouTube has unveiled plans to increase the value of its presence on connected TVs, enabling advertisers to target TV viewers of the video-sharing platform and adding YouTube TV to its Google Preferred programme that enables advertisers to pay to place ads on high-performing videos. In a blog posting, Debbie Weinstein, managing director, YouTube TV/video global […]

Sky overtakes P&G as UK’s biggest traditional advertising spender

Pay TV operator Sky has overtaken Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, according to data released by audience ratings agency Nielsen. According to Nielsen, Sky increased its year-on-year advertising spend by 2.7% to £197.1 million (€224.5 million), while Procter & Gamble’s spend dropped 1.4% to £196.8 […]