Advanced advertising

Broadcasters Stay Updated Icon 1 min read

TF1 sells programmatic ad unit to HLD

French broadcaster TF1 is selling its programmatic advertising subsidiary Gamnedi to investment outfit HLD. Gamnedi…

Broadcasters Stay Updated Icon 1 min read

RTL names new combined ad unit RTL AdAlliance

RTL Group’s new international advertising subsidiary is to be given the name RTL AdAlliance, combining…

Vendors Stay Updated Icon 1 min read

Veset and Ad Insertion Technology team up for multiscreen ad insertion

Technology outfits Veset and Ad Insertion Platform are teaming up to provide an integrated multiscreen…

Broadcasters Stay Updated Icon 1 min read

German TV advertising slows but streaming advertising grows

German TV advertising will grow by only around 1% this year, while the overall German…

SVOD Stay Updated Icon 1 min read

YouTube joins upfronts and enables frequency optimisation for advertisers

YouTube has joined this week’s revived upfronts event in New York for the first time…

Broadcasters Stay Updated Icon 1 min read

ANGA COM: interest in addressable advertising on the up among streamers

Addressable advertising is likely to become a key element in local German players’ streaming strategies…

News Stay Updated Icon 1 min read

Last chance to register for DTVE’s free Symposium session on addressable advertising

Digital TV Europe has secured three additional leading experts from leading industry players for today’s…

Vendors Stay Updated Icon 2 min read

Comcast Technology Solutions launches US linear addressable ad product

Comcast Technology Solutions has launched a US national linear addressable advertising system for its customers…

Vendors Stay Updated Icon 1 min read

Ad tech provider Magnite launches new programmatic technology

Sell-side advertising platform provider Magnite has launched Live Stream Acceleration (LSA), a technology it says…

Pay TV Operators Stay Updated Icon 1 min read

Bouygues Telecom forges addressable advertising alliance for France

French service provider Bouygues Telecom has teamed up with convergence technology specialist Realytics and connected…