Advanced advertising
TF1 sells programmatic ad unit to HLD
French broadcaster TF1 is selling its programmatic advertising subsidiary Gamnedi to investment outfit HLD. Gamnedi…
RTL names new combined ad unit RTL AdAlliance
RTL Group’s new international advertising subsidiary is to be given the name RTL AdAlliance, combining…
Veset and Ad Insertion Technology team up for multiscreen ad insertion
Technology outfits Veset and Ad Insertion Platform are teaming up to provide an integrated multiscreen…
German TV advertising slows but streaming advertising grows
German TV advertising will grow by only around 1% this year, while the overall German…
YouTube joins upfronts and enables frequency optimisation for advertisers
YouTube has joined this week’s revived upfronts event in New York for the first time…
ANGA COM: interest in addressable advertising on the up among streamers
Addressable advertising is likely to become a key element in local German players’ streaming strategies…
Last chance to register for DTVE’s free Symposium session on addressable advertising
Digital TV Europe has secured three additional leading experts from leading industry players for today’s…
Comcast Technology Solutions launches US linear addressable ad product
Comcast Technology Solutions has launched a US national linear addressable advertising system for its customers…
Ad tech provider Magnite launches new programmatic technology
Sell-side advertising platform provider Magnite has launched Live Stream Acceleration (LSA), a technology it says…
Bouygues Telecom forges addressable advertising alliance for France
French service provider Bouygues Telecom has teamed up with convergence technology specialist Realytics and connected…