Stay UpdatedAdvanced advertising
1 min read
JW Player taps SpotX for new ad platform
Video player provider JW Player has teamed up with programmatic ad technology outfit SpotX to…
1 min read
Advertisers seeking cross-platform reach
Changing viewing habits mean that service providers need to deliver cross-platform reach to advertisers, but…
1 min read
Nielsen to measure YouTube mobile app ads in UK, France and Germany
Ratings agency Nielsen has launched advertising measurement on YouTube’s mobile app via its digital ad…
1 min read
Yospace targets OTT advertising with NexStreaming partnership
Advertising technology provider Yospace has teamed up with OTT TV video player provider NexStreaming to…
2 min read
France Télévisions piloting targeted advertising on DTT platform
French public broadcaster France Télévisions has teamed up with transmission services provider TDF to test…
1 min read
SpotX server-side insertion interoperable with AWS
Video ad serving platform SpotX has announced interoperability with Amazon Web Services (AWS) to power…
2 min read
Channel 4 launches digital ad sales service with BT Sport
Channel 4 has launched a digital ad sales service aimed at third party content publishers,…
1 min read
ProSiebenSat.1 strengthens ad tech play with Kairon acquisition
German broadcaster ProSiebenSat.1 has strengthened its move into the ad tech market by acquiring e-commerce…
1 min read
RTL to combine SpotX and Smartclip into single ad-tech outfit
RTL Group is to combine SpotX and Smartclip into a single integrated ad-tech company by…
1 min read
Viacom creates advanced advertising group
Viacom has created an Advanced Advertising group to lead product innovation and advanced analytics across…