Viacom has created an Advanced Advertising group to lead product innovation and advanced analytics across all screens and platforms.
Head of data strategy Bryson Gordon will lead the US-based group as EVP of Advanced Advertising, reporting to head of marketing and partner solutions, Sean Moran, and chief data officer Kern Schireson.
The group will use a team of data scientists, researchers, engineers and product managers, including data and platform solution specialists in New York, Chicago and Los Angeles.
“Viacom has long established itself as a leader within the data-driven advertising space and with the formation of the group, we are furthering our investment in client-focused product innovation,” said Moran.
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