INTELLIGENCE
Viacom has created an Advanced Advertising group to lead product innovation and advanced analytics across all screens and platforms.
Head of data strategy Bryson Gordon will lead the US-based group as EVP of Advanced Advertising, reporting to head of marketing and partner solutions, Sean Moran, and chief data officer Kern Schireson.
The group will use a team of data scientists, researchers, engineers and product managers, including data and platform solution specialists in New York, Chicago and Los Angeles.
“Viacom has long established itself as a leader within the data-driven advertising space and with the formation of the group, we are furthering our investment in client-focused product innovation,” said Moran.
ICYMI: MWC attendees permitted to enter Spain in boost for event digitaltveurope.com/2021/04/09/mwc… https://t.co/x67tu5LYyK
11 April 2021 @ 18:00:00 UTC
ICYMI: Ownzones hires former Verizon Media exec Capstraw as chief revenue officer digitaltveurope.com/2021/04/09/own… https://t.co/V3hyR8y6PW
11 April 2021 @ 17:00:01 UTC
Sign up to next weeks online session on enabling the #smarthome experience with @plume, @Akamai & @OmdiaHQ… twitter.com/i/web/status/1…
11 April 2021 @ 14:00:00 UTC
Digital TV Europe surveyed over 100 industry executives to find out how they view the challenges in the #video deli… twitter.com/i/web/status/1…
11 April 2021 @ 12:00:00 UTC
ICYMI: @disneyplus strong in Southern Asia digitaltveurope.com/2021/04/09/dis… https://t.co/T3O1VwznXV
10 April 2021 @ 18:00:00 UTC
