YouTube Red show Cobra Kai was the most ‘in-demand’ digital original in the US over the last seven days, according to analysis by Parrot Analytics.
Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, peer-to-peer protocols and file-sharing platforms.
Parrot recorded more demand expressions for the show than for any Netflix or Amazon title. The show recorded twice as many demand expressions as the closest title on Hulu.
Parrot said that Cobra Kai had achieved a number one ranking based both on its peak demand over the seven day period as well as its average demand over the same period.
Cobra Kai also appeared in Parrot Analytics’ recent assessment of in-demand digital originals in the UK, where YouTube Red is not currently available. The drama garnered an average of 1.976 million in-demand expressions in the UK for the week ending May 6, placing it at number nine in Parrot’s UK top 10 for that week.
Cobra Kai is a comedy drama web TV series based on The Karate Kid film series.
YouTube this week announced that it was changing the name of the YouTube Red subscription service to YouTube Premium, and confirmed plans to launch the service in Europe for the first time.