YouTube


ViacomCBS appoints co-general managers for Africa

Following the departure of Alex Okosi, ViacomCBS has appointed Craig Paterson and Monde Twala as co-general managers of its African business.  Twala, senior vice president and general manager of editorial for VCN Africa, will focus on content, creative, editorial and marketing for VCNI brands. Twala is currently the vice president of ViacomCBS Networks Africa’s BET, […]

YouTube hires former ViacomCBS exec as MD for EMEA emerging markets

YouTube has hired Alex Okosi, formerly of ViacomCBS Networks Africa, as its managing director of emerging markets for EMEA. In this role, Okosi will be responsible for running the Google-owned company’s business and partnership teams across emerging markets in EMEA including Russia, the Middle East, North and Sub Saharan Africa. Okosi joins from ViacomCBS Networks […]

Free introduces YouTube Kids to Freebox

French operator Free has announced the integration of YouTube Kids into its Freebox set top boxes.  The operator said that this marks the first time in France that the children’s app has been integrated directly into a set top box and that the partnership is a part of its “desire to always offer more content […]

Twitch still top for game streaming, but Mixer starts to make a dent

Microsoft-owned live streaming site Mixer has started to close the gap, but it is still significantly behind Twitch. According to the annual State of the Stream report from StreamElements and Arsenal.gg, Mixer saw a 149% increase in hours of streamed content watched. In total, viewers watched 353.7 million hours of video on the platform this […]

YouTube launches redesigned homepage

YouTube has launched a redesigned homepage that will shower fewer video thumbnails in more details. The Google-owned company initially tested the new look in August and it received mixed feedback. Critics of the tested update were frustrated that videos were no longer grouped by categories which made the site look unorganised and that the bigger […]

CouRage signs exclusive streaming deal with YouTube

Jack “CouRage” Dunlop has become the latest major game streamer to part company with Amazon-owned Twitch. However, unlike the likes of Ninja and Shroud, CouRage – who has over two million followers on Twitch – announced that he will stream exclusively on YouTube. His YouTube channel to date has mostly played host to replays of […]

Streamers “all relatively small to linear TV” claims Netflix CEO

Netflix, Amazon, YouTube, Hulu, Disney+, Apple TV+, HBO Max and Peacock are “all small compared to linear TV,” thinks Netflix CEO Reed Hastings (pictured). The comments come from Hastings’ investors’ letter, following the release of Netflix’s Q3 results – where it saw a larger-than-expected increase of 6.77 million subscribers. Despite positioning Netflix as the market […]

YouTube overtakes Netflix as teen video destination of choice

American Teens have put YouTube ahead of Netflix as their video destination of choice for the first time.  This is according to the semi-annual Taking Stock With Teens survey from investment bank Piper Jaffray.  Of the 9,500 teens surveyed across 42 states, 37% said that YouTube was their favoured platform for video consumption on a […]

YouTube TV launches on Fire TV 

YouTube TV, the cord-cutting offer from Google, has launched on Amazon Fire TV devices. The long-awaited announcement follows a truce reached between the companies in April. The companies restored YouTube and Prime Video to their respective devices in July, following Google’s September 2017 decision to withdraw YouTube from Amazon Echo Show devices. Several months later, […]

YouTube introduces new ad format

YouTube has announced the launch of a new ad format called Video Reach Campaigns. Currently, advertisers have been forced to manage separate campaigns for 6-second bumper ads, skippable in-stream ads, and non-skippable in-stream ads. The new product now allows them to upload multiple video creatives into a single campaign.  Google says that its machine learning […]

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