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YouTube business boss to become CEO at Warner Music

Robert Kyncl, the business head of YouTube, has been hired by Warner Music as its new CEO. Described by parent company Access Industries boss Len Blavatnik as “the right CEO to meet this moment,” Kyncl will join on January 1, 2023 and oversee the world’s third-largest record label. The executive had announced his intention to […]

YouTube ditches algorithm and ads for new education platform

YouTube is launching an ad-free version of its platform for education. Announced in a blog post by Jonathan Katzman, director of product management YouTube Learning, Player for Education is a new embedded player that shows content on commonly used education apps without ‘distractions’ such as ads, external links or recommendations – i.e. users will be […]

ATRESplayer launches on YouTube TV in the US

Spanish broadcaster Atresmedia has expanded its alliance with YouTube TV by targeting the US Hispanic community by launching its on-demand service ATRESplayer on the platform. The launch of ATRESplayer follows that of Atresmedia’s flagship Antena 3 channel. YouTube TV subscribers can subscribe to the Atresmedia product as an add-on, without having to exit YouTube TV. […]

YouTube eyes service aggregation with planned ‘channel store’

Google-owned YouTube is reportedly set to launch its own video streaming channel store. According to the WSJ, YouTube will join the likes of Amazon, Roku and Apple in launching what is being referred to internally as a ‘channel store’. The platform, which is said to have been in development for at least 18 months, would […]

YouTube UK boss announces move to Google Play

YouTube’s UK chief Ben McOwen Wilson is to leave the Google-owned AVOD streamer after more than a decade with the company. McOwen Wilson, who is currently regional director for YouTube EMEA and MD of YouTube UK & Ireland, will depart today to take up a new role leading the Google Play app store in EMEA from […]

YouTube faces slowest ad growth in two years

Alphabet-owned video platform YouTube has experienced its slowest ad revenue growth in two years, the company has revealed.  The platform generated US$7.34 billion in ad revenue in Q2 2022, growing 4.8% year-over-year. This is significantly lower than Wall Street estimates, with analysts expecting YouTube’s ad business to grow 7% YoY to US$7.49 billion. While it […]

Head of original content at YouTube moves to social media platform Pinterest

Social media firm Pinterest has appointed YouTube’s global head of originals, Nadine Zylstra, as global head of programming and originals. In the newly created role, Zylstra will build and drive Pinterest’s programming and originals strategy. The company said that she will also be responsible for “driving innovation in content development and distribution, and leading and […]

YouTube claims five million milestone after five years

Google says YouTube TV now has over five million paid subscribers and ‘trialers’ in the US after five years of existence. “When we launched YouTube TV five years ago, we wanted to make watching TV even more enjoyable — featuring a modern product experience without all the commitments, equipment fees and hassle. Today, we’re humbled […]

Channel Factory hires ex-MSN and Akamai exec as COO

Brand suitability and ad performance for YouTube platform Channel Factory has named David Hinton as chief operating officer. Hinton will be reporting to Tony Chen, CEO and founder at Channel Factory and will be based in Bellevue, Washington, in the US. Hinton will lead global growth initiatives and efforts to build the company’s efficiencies and […]

Comscore integrates YouTube into CTV measurement platform for India

Ad measurement platform Comscore has announced the addition of multi-platform CTV measurement for India. The company has said that it has added CTV measurement to its Video Metrix Multi-Platform product for India, with the measurement including YouTube. Comscore said that it is the first international measurement provider to deliver complete audience measurement across YouTube’s largest […]

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