YouTube


YouTube Red drama beats Netflix in Parrot’s in-demand US originals listing

YouTube Red show Cobra Kai was the most ‘in-demand’ digital original in the US over the last seven days, according to analysis by Parrot Analytics. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, peer-to-peer […]

YouTube Red drama enters Parrot Analytics’ UK digital originals top 10

Hulu’s The Handmaid’s Tale , YouTube Red drama Cobra Kai and Amazon’s The Grand Tour interrupted an otherwise Netflix-dominated Parrot Analytics in-demand top 10 for the UK last week. Netflix’s 13 Reasons Why, the second season of which is set to debut imminently, garnered an average of 3.532 million in-demand expressions for the week from […]

YouTube targets TV users with new advertising services

Google’s YouTube has unveiled plans to increase the value of its presence on connected TVs, enabling advertisers to target TV viewers of the video-sharing platform and adding YouTube TV to its Google Preferred programme that enables advertisers to pay to place ads on high-performing videos. In a blog posting, Debbie Weinstein, managing director, YouTube TV/video global […]

YouTube Red orders Lou Pearlman documentary

YouTube has ordered a documentary from Pilgrim Media Group about Lou Pearlman, the maverick music producer who managed bands like NSYNC and Backstreet Boys, but ultimately ended up dying in jail after running a massive ‘Ponzi’ scheme. The production will air on subscription platform YouTube Red. Entitled The Lou Pearlman Project (working title), the documentary […]

YouTube removes eight million videos in Q4 2017

YouTube removed more than eight million videos from YouTube in the fourth quarter of 2017, most of which were either spam or adult content. The video site revealed the information in its first quarterly YouTube Community Guidelines Report, which it is producing as part of its efforts to clamp down on content that violates its […]

YouTube defends new monetisation rules

YouTube has defended the new monetisation rules in brought in earlier this year, claiming that it has strengthened advertiser confidence. In a blog post targeted at YouTube creators titled ‘an update on our 2018 priorities’, YouTube CEO Susan Wojcicki said that the YouTube community “continues to grow at a healthy, responsible rate,” but admitted there […]

BT makes The Terror available on YouTube in UK first

BT is giving the public a chance to watch the first episode of AMC’s thriller The Terror for free, live on YouTube next week. The first episode of BT TV’s The Terror will be available for 24 hours from 00.01am on April 24, for anyone in the UK, with a double episode also available for free on the AMC […]

Report: YouTube to up ads on music videos

YouTube is reportedly planning to up the number of ads that heavy music listeners are served between music videos. According to a Bloomberg report, YouTube will make the move in an effort to push people who use YouTube like a music streaming service to pay for its new premium music offering. “There’s a lot more people […]

FremantleMedia CEO leaving to join YouTube

  FremantleMedia CEO Cecile Frot-Coutaz is leaving the RTL Group-owned production and distribution giant to lead YouTube EMEA. Her exit comes after 23 years at Fremantle and its predecessors, and a process is already underway to find a successor. Frot-Coutaz (above right) is understood to have a twelve-month notice period, but is unlikely to work […]

YouTube launches first creator studio in MENA

YouTube has opened its first YouTube Space in the Middle East and North Africa region, having launched its latest creator studio in Dubai. The YouTube Space is located at Dubai Studio City, a production facility owned by local investment company TECOM Group. It is designed to be a place where YouTubers can learn, connect and […]

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