YouTube


IHS Markit: Netflix and YouTube rank top among Brazilian viewers

Netflix and YouTube are consistently Brazilian internet users’ first choice of video services across all devices, according to IHS Markit. The research firm’s survey sample found that 28% of Brazilians  turn to Netflix first when looking for something to watch, followed by YouTube at 24%. Among pay TV households, fewer than 50% of Sky Brasil […]

YouTube removes 7.8m videos for breaching site rules in Q3

YouTube removed 7.8 million videos that violated the platform’s guidelines in the three months from July to September, according to company stats. YouTube said that 81% of the removed videos were first detected by machines, not viewers, and that 74.5% of these machine-detected videos had never been viewed. “The vast majority of attempted abuse comes […]

French broadcasters slam YouTube campaign against Article 13

French broadcasters and organisations representing rightsholders have banded together to condemn what they describe as Google and YouTube’s “massive and unprecedented campaign of disinformation” against the EU’s revised copyright directive, currently at the stage of ‘trilogue’ discussions between the European Council, Parliament and the Commission. In an open letter that thanked French culture minister Franck […]

YouTube urges content creators to speak out against Article 13

YouTube is encouraging content creators to speak out against the European Parliament’s copyright reform initiative, claiming new legislation would force it to “block the vast majority of uploads from Europe”. The video giant has launched a ‘Save Your Internet’ website and is using a corresponding hashtag to mobilise its userbase, urging content creators to make videos, tweet […]

France Télévisions to cease putting shows on YouTube as Canal+ reveals new VOD plan

France Télévisions is going to stop distributing complete programmes on YouTube, following director-general Delphine Ernotte’s earlier move to no longer distribute content on Netflix. Taking part in a discussion on the future of television at an event organised by Les Echos and France Info – and sponsored by Google – at the end of last […]

Hulu hires YouTube executive to drive content strategy

Hulu has hired former YouTube TV exec Heather Moosnick to drive its content acquisition strategy across live and on-demand programming. Moosnick is joining The Handmaid’s Tale SVOD as senior VP of content partnerships – a role that will see her lead on acquisitions of everything from full library series and films to current network TV offerings. In […]

Facebook and YouTube say no to ‘one-size-fits-all’ ratings

Facebook and YouTube have expressed a desire to get involved in a Joint Industry Currency (JIC) model for audience measurement in the UK, provided they are represented “appropriately and fairly”. Representatives from the digital platforms spoke during a Royal Television Society event on October 24, where execs from Sky, Channel 4, commercial marketing organisation Thinkbox, […]

YouTube CEO slams European copyright reform plan

YouTube CEO Susan Wojcicki has spoken out against the European Parliament’s copyright reform initiative, claiming that the legislation will limit free speech for fledgling content creators.  In a quarterly creator letter published on October 22, Wojcicki said that Article 13 of the European Union’s Directive on Copyright “poses a threat to both your livelihood and […]

eMarketer: 2018 to be milestone year for digital video ads in the US

US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018, marking a milestone year of digital video advertising, according to eMarketer. The research firm said that video ad spend will make up 25% of US digital ad spending this year with Facebook capturing nearly a quarter of this video ad […]

Ampere: YouTube ad income rate reaches level of broadcast TV

YouTube’s ad income for an hour of viewed content is now roughly equal to that of broadcast TV in markets like the US, though MCN valuations have “plummeted”, according to Ampere Analysis. The research firm said that YouTube has reached a “per-hour revenue ceiling” in some markets, claiming that this is a key factor influencing […]

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