YouTube


YouTube reveals scale of hate speech on the platform

YouTube has confirmed the prevalence of rule-breaking videos on its platform for the first time. The Google-owned video platform issued a disclosure this week that confirms that about 1.6 million views on YouTube out of every 1 billion are of a video that violates its content policies. This is what YouTube refers to as the […]

YouTube takes Shorts to US and adds new features

YouTube has launched YouTube Shorts, the mobile-centric short-form video experience it debuted in India, as part of a beta test of the product for US creators. YouTube said that the number of Indian channels using our creation tools has more than tripled since the beginning of December. The video sharing site said the YouTube Shorts […]

YouTube Shorts comes to the US in March

YouTube has confirmed that it will bring the beta version of its TikTok-rivalling short-form video service to the US next month. Announced in a blog post outlining upcoming plans for the company, YouTube’s chief product officer Neal Mohan confirmed that the short-form video tool will come to the US in March. He wrote: “Currently, Shorts […]

YouTube first digital platform to receive MRC accreditation for protecting advertisers

YouTube has become the first digital platform to receive accreditation from the Media Rating Council (MRC), confirming that it adequately protects advertisers from inappropriate content. The US-based MRC was founded in the 1960s to measure audiences on media content. It said that it conducted an extensive audit of YouTube and its internal standards for determining […]

YouTube’s TikTok-like Shorts feature getting 3.5 billion views per day

YouTube Shorts, the TikTok-aping feature offered in the Google-owned video platform, is getting 3.5 billion views per day. The feature was first revealed in September, and is being beta tested in India to positive results while also being available in a number of other markets, CEO Susan Wojcicki wrote in a 2020 wrapup blog post. […]

YouTube adds HDR for Xbox consoles

YouTube has added HDR support for Xbox consoles. A notable omission for years, parent company Google has said that YouTube viewers on Xbox One S/X and Xbox Series S/X consoles now have access to the increased visual quality. Flat Panels HD confirmed the news, showing the PQ Rec.2020 HDR format using the VP9-2 codec under […]

YouTube launches ‘First 24 Hours’ analytics tool

YouTube has launched a new analytics tool that enables channels to track video performance over a 24-hour period. Housed within YouTube Studio, the ‘First 24 Hours’ features gives creators a new metric to view the performance of videos. The Google-owned video platform announced the update on its Creator Insider channel. The perceived wisdom of YouTube […]

YouTube adds HDR for livestreaming while YouTube Gaming sees biggest ever year

Google-owned video platform YouTube has enabled HDR for live streaming. High-dynamic range has been available to creators since 2016, but this was limited to pre-recorded content. Capitalising on the emergence of live streaming over the past 12 months, YouTube will allow any creator using a supported encoder to stream in the higher fidelity. Supported encoders […]

YouTube promotes former Deutsche Bank analyst to head of TV and film EMEA

YouTube has promoted Laurie Davison to head its TV and film operations in Europe, the Middle East and Africa (EMEA). Davison, who previously covered the media and entertainment sector as an analyst at Deutsche Bank and Goldman Sachs, will oversee the platform’s relationship with broadcasters, production companies and studios, public service broadcasters and pay TV […]

YouTube suffers major worldwide service outage

Google-owned video platform YouTube suffered a major outage on November 11, leaving users around the world unable to watch or upload content. Reports started to emerge on social media on Wednesday night that the service was down, before YouTube confirmed as much in a tweet at around 12:30am GMT. This was not just an issue […]

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