YouTube


Russian football league becomes first to offer paid-for YouTube membership

The Russian Premier League (RPL) has broken ground, becoming the first to offer a paid-for membership on YouTube.  Expanding its agreement with Google, the league will distribute its live games internationally through YouTube membership via two tiers. The lower tier, costing US$2.99 per month, will include two matches with English commentary per matchday, while the […]

YouTube Kids launches in 11 new countries

Google’s YouTube has continued the expansion of its YouTube Kids service, launching it in 11 new countries.  YouTube Kids is a heavily-moderated version of the ubiquitous video platform, and was designed to give children a safe environment to enjoy entertaining and informative video content online. Now available in a total of 74 regions and countries, […]

WarnerMedia expands YouTube TV distribution, adding HBO Max, HBO and Cinemax

YouTube TV, the cord-cutting product of the Google-owned video platform, has agreed an expanded distribution deal with WarnerMedia. The arrangement will see YouTube TV add upcoming SVOD service HBO Max along with pay TV channels Cinemax and HBO to its offer. Pricing is yet to be revealed, with YouTube TV starting at US $49.99 per […]

YouTube-Activision Blizzard deal valued at US$160 million by report

The multi-year esports partnership between Activision Blizzard and Google’s YouTube has been valued at US$160 million. According to sources cited by Sports Business Journal, that value includes all of the esports properties involved (Call of Duty, Overwatch and Hearthstone) over three years. By contrast, the publisher’s previous deal with Twitch for the Overwatch League alone […]

Google turns off App Store payments for YouTube TV

Google will no longer accept YouTube TV payments made through Apple’s App Store. YouTube TV is Google’s cord-cutting competitor to Hulu Plus Live TV in the US, and offers a range of live channels starting at US$50 per month. In an email sent to users, Google confirmed that it would shut off the ability to […]

Google mulling SVOD channels on YouTube, claims report

Google’s YouTube is reportedly considering launching subscription channels akin to Amazon and Apple. According to a new report from The Information, the company is in talks to offer third-party subscriptions through YouTube to services from networks such as Showtime, HBO, Netflix and CBS All Access. Third-party channels are an integral part of both Apple and […]

YouTube’s Bieber bet pays off to become most-watched premiere

Google’s YouTube has revealed that original docuseries Justin Bieber: Seasons has gained the title of its most-watched premiere in its first week.  The 10-part series, focused on the comeback of the iconic pop star, is part of YouTube’s renewed focus on big-budget original content. YouTube will be relieved by the positive numbers, with the entire […]

Google signs exclusive YouTube deal with Activision Blizzard for esports tournaments

In a major esports coup, Google has entered into an exclusive multi-year partnership with Activision Blizzard, publisher of titles like Overwatch and the Call of Duty series. Along with Google acting as the hosting and technical supplier to the publisher, the deal will see YouTube be the exclusive streaming platform for Activision Blizzard’s esports tournaments, […]

ViacomCBS appoints co-general managers for Africa

Following the departure of Alex Okosi, ViacomCBS has appointed Craig Paterson and Monde Twala as co-general managers of its African business.  Twala, senior vice president and general manager of editorial for VCN Africa, will focus on content, creative, editorial and marketing for VCNI brands. Twala is currently the vice president of ViacomCBS Networks Africa’s BET, […]

YouTube hires former ViacomCBS exec as MD for EMEA emerging markets

YouTube has hired Alex Okosi, formerly of ViacomCBS Networks Africa, as its managing director of emerging markets for EMEA. In this role, Okosi will be responsible for running the Google-owned company’s business and partnership teams across emerging markets in EMEA including Russia, the Middle East, North and Sub Saharan Africa. Okosi joins from ViacomCBS Networks […]

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