YouTube creators ‘defining the future’ of content, says EMEA chief

YouTube is emerging as the key forum for creative experimentation and the platform of choice for under-24 year-olds, and while many creators are not “an obvious fit” for traditional media, they are building “the future of the content industry”, according to Cécile Frot-Coutaz, head of YouTube EMEA. Speaking at IBC, Frot-Coutaz said that YouTube was […]

YouTube launches new fashion destination

YouTube has launched a new fashion destination, featuring original and other content from fashion and beauty creators, industry professionals, publishers and luxury brands. The destination,, features content from YouTube creators including Camila Coehlho, Jenn Im, Ingrid Nilsen, Safiya Nygaard, Jackie Aina and Huda Beauty, as well as content created in partnership with brands such […]

YouTube rethinks kids in wake of US$170 legal settlement

YouTube is rethinking its approach to kids content after parent company Google agreed to pay US$170 million to settle allegations by the Federal Trade Commission and the New York attorney general that the video sharing service illegally collected personal information from children without their parents’ consent. The settlement requires Google and YouTube to pay US$136 […]

YouTube taking all original shows to free window

YouTube’s refocus on AVOD is taking shape with the Google-owned company unveiling plans to make all its original series and specials, including hit show Cobra Kai, available in front of its Premium paywall. The first season of the Karate Kid-inspired show is now accessible via YouTube’s AVOD service until September 12, with episodes of the second season […]

YouTube brings ‘borderline content’ algorithm to the UK

Google’s YouTube is testing an algorithm change to help reduce the visibility of “borderline content” in the UK. The experiment follows a similar deployment in the US in January, which CEO Susan Wojcicki said has reduced views on such content by 50%.  Wojcicki previously defined borderline content as videos that “brush right up against our […]

AMC adds SVOD services to YouTube TV

AMC has signed a deal with YouTube to bring two of its proprietary subscription services to YouTube TV.  Acorn TV is dedicated to British dramas, while the Urban Movie Channel (UMC) features a selection of black TV shows and films. The former is available as a US$6 per month subscription, while UMC costs US$5 per […]

YouTube to remove targeted ads from kids content

Google’s YouTube is finalising plans to end targeted advertising on children’s videos. According to sources speaking to Bloomberg, the move is designed to satisfy the Federal Trade Commission (FTC), which has been investigating whether YouTube breached the Children’s Online Privacy Act (COPPA) by collecting data on children.  The regulator reached a settlement with Google over […]

Google to take YouTube copyright troll to court

Google’s YouTube is suing an alleged copyright troll. The lawsuit claims that the alleged troll, Christopher Brady, had used false copyright strikes to extort YouTubers and is now using the Digital Millennium Copyright Act’s (DMCA’s) provisions against fraudulent claims to seek damages and an injunction. As The Verge reports, Brady had sent multiple complaints that […]

US carriers are consistently throttling popular video apps

Throttling of video streaming by US wireless carriers is “pervasive”, claims a new study.  The new research from Northeastern University and the University of Massachusetts found that AT&T throttles YouTube 74% and Netflix 70% of the time. Interestingly, Prime Video was not slowed by AT&T, but it was throttled by T-Mobile US 51% of the […]

Google tests live virtual event crowdfunding tool

A division of Google is testing a crowdfunding service for YouTubers to run events. The service, called Fundo, will allow creators to invite fans to virtual meet-and-greets and other similar online events for a fee, as per Variety. It is being developed by Area 120, an experimental product lab within Google.  The publication sites a […]

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