YouTube


Hulu hires YouTube executive to drive content strategy

Hulu has hired former YouTube TV exec Heather Moosnick to drive its content acquisition strategy across live and on-demand programming. Moosnick is joining The Handmaid’s Tale SVOD as senior VP of content partnerships – a role that will see her lead on acquisitions of everything from full library series and films to current network TV offerings. In […]

Facebook and YouTube say no to ‘one-size-fits-all’ ratings

Facebook and YouTube have expressed a desire to get involved in a Joint Industry Currency (JIC) model for audience measurement in the UK, provided they are represented “appropriately and fairly”. Representatives from the digital platforms spoke during a Royal Television Society event on October 24, where execs from Sky, Channel 4, commercial marketing organisation Thinkbox, […]

YouTube CEO slams European copyright reform plan

YouTube CEO Susan Wojcicki has spoken out against the European Parliament’s copyright reform initiative, claiming that the legislation will limit free speech for fledgling content creators.  In a quarterly creator letter published on October 22, Wojcicki said that Article 13 of the European Union’s Directive on Copyright “poses a threat to both your livelihood and […]

eMarketer: 2018 to be milestone year for digital video ads in the US

US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018, marking a milestone year of digital video advertising, according to eMarketer. The research firm said that video ad spend will make up 25% of US digital ad spending this year with Facebook capturing nearly a quarter of this video ad […]

Ampere: YouTube ad income rate reaches level of broadcast TV

YouTube’s ad income for an hour of viewed content is now roughly equal to that of broadcast TV in markets like the US, though MCN valuations have “plummeted”, according to Ampere Analysis. The research firm said that YouTube has reached a “per-hour revenue ceiling” in some markets, claiming that this is a key factor influencing […]

Sandvine: Netflix leads as video accounts for 58% of web traffic

A total of 57.7% of all downstream internet traffic is video, with Netflix the number one source of this traffic globally, according to new research. Sandvine’s H1 2018 Global Internet Phenomena Report said that Netflix accounts for 15.0% of downstream traffic across the entire internet, and for 26.6% of video streaming traffic globally. YouTube came […]

Ampere: Netflix leads the FAANGs with focus on comedy and sci-fi originals

Netflix continues to lead the FAANG companies in terms of original content, though the Facebook, Apple and Google-owned YouTube platforms are also making “unprecedented strides” in original content production. This is according to new research by Ampere Analysis, which shines a light on both the number of originals that the FAANGs are working on and […]

YouTube launches first French premium series

YouTube has launched its first subscription-only French content from Studio Bagel and Golden Moustache. Canal+-owned Studio Bagel’s is providing Groom, a comedy series of 10 episodes of 22 minutes that tells the story of a the owner of a luxury hotel who has to take up the role of a bellhop to avoid being disinherited. […]

YouTube: TV is our ‘fastest growing screen’ 

The television is the “fastest growing screen” for YouTube, while TV content is notching up hundreds of thousands of years of watch time on the service, according to YouTube chief product officer Google senior vice president Neal Mohan. Delivering a keynote speech at IBC yesterday, Mohan said that while more than 70% of YouTube viewing […]

YouTube Premium unveils German originals

YouTube Premium has commissioned its first German originals. The trio of formats form part of a three-part global strategy that will see YouTube work with talent with large following, focus on music docs and programmes, and invest in tentpole shows such as its Karate Kid spin-off Cobra Kai as well as feature film acquistions. YouTube […]

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