YouTube


Parks: US viewers watch two hours of ‘alternative content’ per week

US broadband households watch an average of two hours of “alternative content” on a computer each week from sources including Facebook, YouTube, Vimeo, and Dailymotion, according to Parks Associates. The research firm said that nearly one-half of US broadband homes watch user-generated content on a monthly basis and more than 10% watch livestreamed content – […]

YouTube rolls out new features as it looks ‘beyond ads’

YouTube has introduced a host of new features, including channel memberships and merchandise options, as it aims to “think beyond ads”. Announcing the new tools at Vidcon, YouTube’s chief product officer, Neal Mohan, said that the video service has been working on new tools to help creators better engage with their fans and “make money […]

YouTube launches YouTube Music and YouTube Premium in 17 Countries

As previously reported in DTVE, YouTube has launched YouTube Music and YouTube Premium in 17 countries across the Americas, Europe and Asia. Starting today, YouTube Music is available in the US, Australia, New Zealand, Mexico, South Korea, Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the UK. YouTube describes it as […]

YouTube highlights football viewing trends ahead of World Cup

YouTube has provided an analysis of football-related trends over the past year on its platform ahead of the FIFA World Cup. The video-sharing platform found that videos about Latin American teams led the way in 2017, with the top five most popular national teams – Argentina, Brazil, Peru, Portugal and Mexico – all from the […]

Pew: Facebook no longer most popular online platform among US teens

Facebook is no longer the most popular online platform among US teens, with more now claiming to use YouTube, Instagram and Snapchat, according to the Pew Research Center. The ‘Teens, Social Media and Technology 2018’ report said that a shift in teens’ social media use is just one example of how the technology landscape for young people […]

IHS: online video services the ‘go-to platforms’ for content

Online video services are now the go-to platforms for content in an age of portable devices and out-of-home viewing, according to an IHS Markit survey of internet users in the US, UK, Brazil, Japan and Germany. YouTube, Netflix and Amazon were the most popular video platforms in the five countries surveyed, beating pay TV and […]

Vevo phasing out own platform in favour of YouTube

Music streaming service Vevo is to phase out its owned and operated platforms in favour of focusing on YouTube. The streaming outfit said that would focus on distributing its catalogue of music videos and original content to reach its growing audience of YouTube and would explore ways to work other platforms to further expand its […]

YouTube reveals royal wedding streaming numbers

The live-stream of last weekend’s UK royal wedding between Prince Harry and Meghan Markle was viewed 11.2 million times on YouTube while live, according to the streaming platform. At peak viewership, during the couple’s exchange of vows, some 1.29 million people watched the even simultaneously, making the wedding the fifth most popular event ever streamed […]

Mediapro teams up with Google for Brasileirao football on YouTube

Spanish producer and broadcaster Mediapro has teamed up with Google to make Brazil’s Campeonato Brasileño de Serie A football tournament available on YouTube in 27 territories across Europe, Asia and Oceania. The new YouTube channel will offer over 110 matches from the competition – popularly known as the Brasileirao – available, along with highlights of […]

YouTube Red drama beats Netflix in Parrot’s in-demand US originals listing

YouTube Red show Cobra Kai was the most ‘in-demand’ digital original in the US over the last seven days, according to analysis by Parrot Analytics. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, peer-to-peer […]

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