YouTube


Serie A expands YouTube deal for remainder of season

Serie A will air all matches on YouTube in the MENA region for the remainder of the 2021/22 season. The league had previously launched a country-by-country rights tender for the region after BeIN Sports opted against renewing its US$500 million deal across MENA.  This latest announcement comes as an expansion of an agreement between Serie […]

YouTube to shut down Originals programme

YouTube’s global head of original content, Susanne Daniels, has resigned after more than six years at the US-based video-sharing giant, amid an ongoing refocusing of the company’s content strategy. Veteran TV exec Daniels joined YouTube in 2015 at the launch of the company’s premium SVOD tier and during her time at the Google-owned company, was […]

Roku strikes agreement with YouTube, ending dispute

Roku has settled a dispute with YouTube and will continue to make the YouTube and YouTube TV apps available on its streaming platform. Roku had previously rejected what it saw as unacceptable demand from Google for more prominence and more data about usage. “Effective today, we have agreed to a multi-year extension with Google for […]

YouTube to hide public dislike count

YouTube is hiding the public dislike counter on videos across the site.  In a blog post, the company said that it is making the change in order to protect smaller creators from public harassment campaigns. Instead, the dislike function will provide creators with private feedback. The post explains: “As part of this experiment, viewers could […]

Poland’s Kanał Sportowy launching its own OTT service

Polish sports-themed YouTube channel Kanał Sportowy is investing in a direct-to-consumer OTT service that it says will allow for censorship-free publishing and extended flexibility in creating marketing opportunities for sponsors. The OTT service will enable Kanał Sportowy’s community to follow the sport-related shows of Mateusz Borek, Michał Pol, Tomasz Smokowski, Krzysztof Stanowski and Maciej Sawicki […]

YouTube launches war on vaccine misinformation

YouTube has stepped up its campaign against Covid-19 misinformation, promising to ban any videos that fuel anti-vaccine conspiracy theories. The Google-owned streaming platform has updated its policies to reflect a stronger stance on vaccine misinformation. The company specifies that content will not be allowed if it includes harmful misinformation about currently approved vaccines in regards […]

YouTube hits 50 million premium subscription customers

Google-owned YouTube has amassed 50 million subscribers to its Premium and Music services, the video platform has announced. The total of 50 million users subscribed to YouTube Music and YouTube Premium is an increase from 30 million in December 2020.  Announcing the milestone in a blog post, YouTube does not provide a breakdown between Music […]

YouTube Partner Program at 2 million members

Google-owned YouTube has said that its Partner Program has surpassed 2 million creators. The programme allows YouTubers of a certain size (at least 1,000 subscribers and 4,000 hours of overall watch time within the past 12 months) to earn revenue through advertising, subscription fees, donations, livestreaming and YouTube Premium. The news was announced by chief […]

Serie A turns to YouTube for MENA ahead of new season

Italy’s Serie A will stream some matches on YouTube in the MENA region. The deal with the Google-owned YouTube is not expected to bring in a significant income for the league, and comes at a time when Serie A is facing a stalemate in the region.  The league had previously launched a country-by-country MENA broadcast […]

YouTube gets Comscore measurement

Monitoring firm Comscore has announced a major deal with Google-owned YouTube to provide measurement for the platform. Comscore said that it will be incorporating YouTube and YouTube TV measurement into its Comscore Campaign Ratings cross-platform service, and that it builds on a pre-existing partnership with Google.  The partnership promises to provide marketers with “an unmatched” […]