YouTube


YouTube faces slowest ad growth in two years

Alphabet-owned video platform YouTube has experienced its slowest ad revenue growth in two years, the company has revealed.  The platform generated US$7.34 billion in ad revenue in Q2 2022, growing 4.8% year-over-year. This is significantly lower than Wall Street estimates, with analysts expecting YouTube’s ad business to grow 7% YoY to US$7.49 billion. While it […]

Head of original content at YouTube moves to social media platform Pinterest

Social media firm Pinterest has appointed YouTube’s global head of originals, Nadine Zylstra, as global head of programming and originals. In the newly created role, Zylstra will build and drive Pinterest’s programming and originals strategy. The company said that she will also be responsible for “driving innovation in content development and distribution, and leading and […]

YouTube claims five million milestone after five years

Google says YouTube TV now has over five million paid subscribers and ‘trialers’ in the US after five years of existence. “When we launched YouTube TV five years ago, we wanted to make watching TV even more enjoyable — featuring a modern product experience without all the commitments, equipment fees and hassle. Today, we’re humbled […]

Channel Factory hires ex-MSN and Akamai exec as COO

Brand suitability and ad performance for YouTube platform Channel Factory has named David Hinton as chief operating officer. Hinton will be reporting to Tony Chen, CEO and founder at Channel Factory and will be based in Bellevue, Washington, in the US. Hinton will lead global growth initiatives and efforts to build the company’s efficiencies and […]

Comscore integrates YouTube into CTV measurement platform for India

Ad measurement platform Comscore has announced the addition of multi-platform CTV measurement for India. The company has said that it has added CTV measurement to its Video Metrix Multi-Platform product for India, with the measurement including YouTube. Comscore said that it is the first international measurement provider to deliver complete audience measurement across YouTube’s largest […]

YouTube joins upfronts and enables frequency optimisation for advertisers

YouTube has joined this week’s revived upfronts event in New York for the first time and has introduced new features to enable advertisers to limit the frequency of their adverts on a weekly basis. Citing research that showed 135 million people watched YouTube on connected TV in the US last year, YouTube also cited Nielsen’s […]

Google eyes SVOD pact to create diverse scripted ‘pathway’

YouTube owner Google is set to partner with a global SVOD to bring more diverse voices into the scripted side of the industry. Elle Roth-Brunet, head of content & entertainment partnerships at the internet giant, told TBI here at SeriesFest in Denver that the pact with the unnamed streaming partner will provide a “pathway” for […]

YouTube TV comes to TiVo Stream 4K in ‘first integration of its kind’

TiVo has announced the integration of YouTube TV into its TiVo Stream 4K device. Described as the ‘first integration of its kind among streaming products’, the partnership will see YouTube TV’s channel offering placed within the device’s TV guide. A total of 85 channels will be available to users, including national broadcast affiliates such as […]

YouTube expands into AVOD TV in the US

Google-owned video streaming platform YouTube is adding full TV shows in the US. While typically associated with creator-driven content creation, YouTube has quietly built up an extensive array of free-to-view movies available in the US from distributors including Disney, Warner Bros., Paramount Pictures, Lionsgate and FilmRise. The company is now expanding its offering into TV, […]

YouTube blocks Russian state-backed news channels worldwide

Google-owned YouTube has suspended all monetisation in Russia and has blocked access to Russian state-backed news channels worldwide. On Friday, the company announced plans to globally enforce a policy that bars content that denies, minimises or trivialises well-documented violent events. It said that the Russian invasion of Ukraine falls under its violent events policy. YouTube […]