CouRage signs exclusive streaming deal with YouTube

Jack “CouRage” Dunlop has become the latest major game streamer to part company with Amazon-owned Twitch. However, unlike the likes of Ninja and Shroud, CouRage – who has over two million followers on Twitch – announced that he will stream exclusively on YouTube. His YouTube channel to date has mostly played host to replays of […]

Streamers “all relatively small to linear TV” claims Netflix CEO

Netflix, Amazon, YouTube, Hulu, Disney+, Apple TV+, HBO Max and Peacock are “all small compared to linear TV,” thinks Netflix CEO Reed Hastings (pictured). The comments come from Hastings’ investors’ letter, following the release of Netflix’s Q3 results – where it saw a larger-than-expected increase of 6.77 million subscribers. Despite positioning Netflix as the market […]

YouTube overtakes Netflix as teen video destination of choice

American Teens have put YouTube ahead of Netflix as their video destination of choice for the first time.  This is according to the semi-annual Taking Stock With Teens survey from investment bank Piper Jaffray.  Of the 9,500 teens surveyed across 42 states, 37% said that YouTube was their favoured platform for video consumption on a […]

YouTube TV launches on Fire TV 

YouTube TV, the cord-cutting offer from Google, has launched on Amazon Fire TV devices. The long-awaited announcement follows a truce reached between the companies in April. The companies restored YouTube and Prime Video to their respective devices in July, following Google’s September 2017 decision to withdraw YouTube from Amazon Echo Show devices. Several months later, […]

YouTube introduces new ad format

YouTube has announced the launch of a new ad format called Video Reach Campaigns. Currently, advertisers have been forced to manage separate campaigns for 6-second bumper ads, skippable in-stream ads, and non-skippable in-stream ads. The new product now allows them to upload multiple video creatives into a single campaign.  Google says that its machine learning […]

YouTube announces drastic measures to make verification programme stricter

YouTube has rolled out changes to its verification programme for creators, making it more difficult for channels to receive the verified status, as indicated by a checkmark beside the channel name.  Previously, the only thing required for verification was for a channel to have more than 100,00 subscribers. However, YouTube has now updated its terms […]

YouTube creators ‘defining the future’ of content, says EMEA chief

YouTube is emerging as the key forum for creative experimentation and the platform of choice for under-24 year-olds, and while many creators are not “an obvious fit” for traditional media, they are building “the future of the content industry”, according to Cécile Frot-Coutaz, head of YouTube EMEA. Speaking at IBC, Frot-Coutaz said that YouTube was […]

YouTube launches new fashion destination

YouTube has launched a new fashion destination, featuring original and other content from fashion and beauty creators, industry professionals, publishers and luxury brands. The destination,, features content from YouTube creators including Camila Coehlho, Jenn Im, Ingrid Nilsen, Safiya Nygaard, Jackie Aina and Huda Beauty, as well as content created in partnership with brands such […]

YouTube rethinks kids in wake of US$170 legal settlement

YouTube is rethinking its approach to kids content after parent company Google agreed to pay US$170 million to settle allegations by the Federal Trade Commission and the New York attorney general that the video sharing service illegally collected personal information from children without their parents’ consent. The settlement requires Google and YouTube to pay US$136 […]

YouTube taking all original shows to free window

YouTube’s refocus on AVOD is taking shape with the Google-owned company unveiling plans to make all its original series and specials, including hit show Cobra Kai, available in front of its Premium paywall. The first season of the Karate Kid-inspired show is now accessible via YouTube’s AVOD service until September 12, with episodes of the second season […]