YouTube


YouTube taking all original shows to free window

YouTube’s refocus on AVOD is taking shape with the Google-owned company unveiling plans to make all its original series and specials, including hit show Cobra Kai, available in front of its Premium paywall. The first season of the Karate Kid-inspired show is now accessible via YouTube’s AVOD service until September 12, with episodes of the second season […]

YouTube brings ‘borderline content’ algorithm to the UK

Google’s YouTube is testing an algorithm change to help reduce the visibility of “borderline content” in the UK. The experiment follows a similar deployment in the US in January, which CEO Susan Wojcicki said has reduced views on such content by 50%.  Wojcicki previously defined borderline content as videos that “brush right up against our […]

AMC adds SVOD services to YouTube TV

AMC has signed a deal with YouTube to bring two of its proprietary subscription services to YouTube TV.  Acorn TV is dedicated to British dramas, while the Urban Movie Channel (UMC) features a selection of black TV shows and films. The former is available as a US$6 per month subscription, while UMC costs US$5 per […]

YouTube to remove targeted ads from kids content

Google’s YouTube is finalising plans to end targeted advertising on children’s videos. According to sources speaking to Bloomberg, the move is designed to satisfy the Federal Trade Commission (FTC), which has been investigating whether YouTube breached the Children’s Online Privacy Act (COPPA) by collecting data on children.  The regulator reached a settlement with Google over […]

Google to take YouTube copyright troll to court

Google’s YouTube is suing an alleged copyright troll. The lawsuit claims that the alleged troll, Christopher Brady, had used false copyright strikes to extort YouTubers and is now using the Digital Millennium Copyright Act’s (DMCA’s) provisions against fraudulent claims to seek damages and an injunction. As The Verge reports, Brady had sent multiple complaints that […]

US carriers are consistently throttling popular video apps

Throttling of video streaming by US wireless carriers is “pervasive”, claims a new study.  The new research from Northeastern University and the University of Massachusetts found that AT&T throttles YouTube 74% and Netflix 70% of the time. Interestingly, Prime Video was not slowed by AT&T, but it was throttled by T-Mobile US 51% of the […]

Google tests live virtual event crowdfunding tool

A division of Google is testing a crowdfunding service for YouTubers to run events. The service, called Fundo, will allow creators to invite fans to virtual meet-and-greets and other similar online events for a fee, as per Variety. It is being developed by Area 120, an experimental product lab within Google.  The publication sites a […]

Esports revenues to top US$5bn in five years

Revenues from esports are expected to skyrocket from US$900 million (€802 million) in 2018 to US$5.05 billion (€4.5 billion) in 2024.  According to a new report from Rethink Technology Research, the revenue rise is set to be split between game publisher fees, sponsorship, media broadcasting rights, tickets and merchandise, tipping and advertising. While broadcasts of […]

Top creators get away with more, confirm YouTube moderators

YouTube’s top creators and personalities receive special moderation treatment, effectively allowing them to ‘get away with more’. According to numerous anonymous moderators who spoke to The Washington Post, “recommendations to strip advertising” from violating videos from high-profile channels are “frequently overruled by higher-ups”. The report confirms what many had suspected, with controversial personalities such as […]

PBS signs live streaming deal with YouTube

US public broadcaster PBS has announced a partnership with YouTube to provide a live stream for its subscription YouTube TV service. The deal will see YouTube TV subscribers have live access to the entire channel, which includes all 330 PBS member stations that choose to participate. YouTube TV offers live TV from over 70 networks […]