YouTube Premium


YouTube integrates music and videos, launches Premium in 13 European markets

YouTube has launched a new feature that enables users to switch seamlessly between listening to music and watching videos on its YouTube Music Premium and YouTube Premium services and has expanded the services to new European markets. Users listening to music on the premium service will be able to tap a button at the top […]

YouTube confirms shift from pay to free for premium content

YouTube has confirmed that its premium content will be available for free as the business shifts to an ad-supported model for originals. The Google-owned platform used its NewFront presentation in New York on Thursday (May 2) to reveal that originals such as Cobra Kai will live on on the platform, but will be moved in front of […]

YouTube launches first French premium series

YouTube has launched its first subscription-only French content from Studio Bagel and Golden Moustache. Canal+-owned Studio Bagel’s is providing Groom, a comedy series of 10 episodes of 22 minutes that tells the story of a the owner of a luxury hotel who has to take up the role of a bellhop to avoid being disinherited. […]

YouTube Premium unveils German originals

YouTube Premium has commissioned its first German originals. The trio of formats form part of a three-part global strategy that will see YouTube work with talent with large following, focus on music docs and programmes, and invest in tentpole shows such as its Karate Kid spin-off Cobra Kai as well as feature film acquistions. YouTube […]

YouTube Premium orders ITV Studios US comedy pilot

YouTube Premium has given a pilot order to half-hour comedy It’s A Man’s World, produced by Christina Wayne’s Assembly Entertainment in association with ITV Studios America. The pilot is written by Theresa Rebeck (NYPD Blue) and will be executive produced by Wayne. Jill Greenberg is the co-executive producer and Heidi Schreck (Billions) the writer of the original […]

YouTube steps up originals focus with Kirsten Dunst comedy

YouTube Premium has ordered Kirsten Dunst-starring dark comedy On Becoming a God in Central Florida, as the platform amps up its originals plan. Dunst will executive produce the series alongside George Clooney and Grant Heslov, who will be working via their Smokehouse Pictures outfit. The title was formerly in development with AMC. It is set in […]

YouTube launches YouTube Music and YouTube Premium in 17 Countries

As previously reported in DTVE, YouTube has launched YouTube Music and YouTube Premium in 17 countries across the Americas, Europe and Asia. Starting today, YouTube Music is available in the US, Australia, New Zealand, Mexico, South Korea, Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the UK. YouTube describes it as […]

YouTube Red drama beats Netflix in Parrot’s in-demand US originals listing

YouTube Red show Cobra Kai was the most ‘in-demand’ digital original in the US over the last seven days, according to analysis by Parrot Analytics. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, peer-to-peer […]

YouTube rebrands Red to Premium, announces European launches

YouTube is rebranding its subscription service from YouTube Red to YouTube Premium and has confirmed plans to launch the service in Europe for the fist time. Announcing the move, YouTube said that it will soon launch Premium in Austria, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the UK. It also […]