YouTube Red

YouTube launches YouTube Music and YouTube Premium in 17 Countries

As previously reported in DTVE, YouTube has launched YouTube Music and YouTube Premium in 17 countries across the Americas, Europe and Asia. Starting today, YouTube Music is available in the US, Australia, New Zealand, Mexico, South Korea, Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the UK. YouTube describes it as […]

YouTube Red drama beats Netflix in Parrot’s in-demand US originals listing

YouTube Red show Cobra Kai was the most ‘in-demand’ digital original in the US over the last seven days, according to analysis by Parrot Analytics. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, peer-to-peer […]

YouTube rebrands Red to Premium, announces European launches

YouTube is rebranding its subscription service from YouTube Red to YouTube Premium and has confirmed plans to launch the service in Europe for the fist time. Announcing the move, YouTube said that it will soon launch Premium in Austria, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the UK. It also […]

YouTube Red drama enters Parrot Analytics’ UK digital originals top 10

Hulu’s The Handmaid’s Tale , YouTube Red drama Cobra Kai and Amazon’s The Grand Tour interrupted an otherwise Netflix-dominated Parrot Analytics in-demand top 10 for the UK last week. Netflix’s 13 Reasons Why, the second season of which is set to debut imminently, garnered an average of 3.532 million in-demand expressions for the week from […]

YouTube Red orders Lou Pearlman documentary

YouTube has ordered a documentary from Pilgrim Media Group about Lou Pearlman, the maverick music producer who managed bands like NSYNC and Backstreet Boys, but ultimately ended up dying in jail after running a massive ‘Ponzi’ scheme. The production will air on subscription platform YouTube Red. Entitled The Lou Pearlman Project (working title), the documentary […]

YouTube Red taps TiVo for music metadata

Google has selected TiVo Music Metadata to provide artist data and images for YouTube Red, YouTube Music and the Google Play Music store. Through the deal, YouTube and Google will be able to connect music videos to artist pictures and songs, offering what TiVo described as a “more immersive entertainment experience”. “In addition to the […]

YouTube to roll out Red to 100 countries

YouTube plans to roll out its subscription offering YouTube Red to around 100 countries this year, according to CEO Susan Wojcicki. Speaking at the Code Media conference in California, Wojcicki described Red as “really a music service,” which it now plans to expand into many more markets after agreeing music licensing deals. The service lets […]

YouTube to make ‘big push’ in bringing YouTube Red to new markets

YouTube will make a “big push” in launching its subscription offering YouTube Red, as well as a revamped YouTube Music service, in new markets this year, according to YouTube CEO Susan Wojcicki. The move was listed among Wojcicki’s top priorities for creators using the video service for this year, alongside tightening and enforcing its policies and pushing […]

YouTube Red to launch in multiple markets this year

YouTube Red, the Google-owned video site’s paid offering, will launched in multiple markets internationally this year, according to chief business officer Robert Kyncl. Kyncl, interviewed by French financial daily Les Echos, said that YouTube’s deal with Univeral Music last month gave it the licenses to distribute the Universal Music catalogue on both a free and pay basis […]

YouTube Red to launch in the UK ‘at some point’

YouTube’s subscription service YouTube Red will launch in the UK “at some point”, though no date has been confirmed for the rollout, according to Google’s European president Matt Brittin. Speaking at a Royal Television Society (RTS) event in London last night, Brittin, who is president of Europe, the Middle East and Africa (EMEA) and business […]

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