YouTube hits 50 million premium subscription customers

Google-owned YouTube has amassed 50 million subscribers to its Premium and Music services, the video platform has announced. The total of 50 million users subscribed to YouTube Music and YouTube Premium is an increase from 30 million in December 2020.  Announcing the milestone in a blog post, YouTube does not provide a breakdown between Music […]

Allente completes integration of Google’s Common Broadcast Stack for Android TV

Nordic pay TV provider Allente is to deploy set-tops with Google’s Common Broadcast Stack. The Nordic Entertainment-Telenor JV, which combines the former Viasat Consumer and Canal Digital offerings, has completed integration of the Broadcast Stack into an  Android Operator Tier set-top, working with Google, Kaonmedia, Nagra, Broadcom and 3SS. Allente last year revealed that it […]

YouTube Partner Program at 2 million members

Google-owned YouTube has said that its Partner Program has surpassed 2 million creators. The programme allows YouTubers of a certain size (at least 1,000 subscribers and 4,000 hours of overall watch time within the past 12 months) to earn revenue through advertising, subscription fees, donations, livestreaming and YouTube Premium. The news was announced by chief […]

YouTube gets Comscore measurement

Monitoring firm Comscore has announced a major deal with Google-owned YouTube to provide measurement for the platform. Comscore said that it will be incorporating YouTube and YouTube TV measurement into its Comscore Campaign Ratings cross-platform service, and that it builds on a pre-existing partnership with Google.  The partnership promises to provide marketers with “an unmatched” […]

YouTube ad revenue up 83% as Google achieves record quarter

Google recorded a record of US$61.6 billion in revenue during Q2 2021, parent company Alphabet has announced.  A significant factor behind the record quarter for the company was a total of US$7.0 billion in YouTube advertising revenue. This exceeded Wall Street estimates of US$6.37 billion, and was up 83% year-over-year.  Announcing the results, chief business […]

Discovery announces YouTube deal to simulcast Olympics opening and closing ceremonies

Discovery has announced a content and advertising partnership with Google-owned YouTube for the upcoming Olympic Games Tokyo 2020. The most notable part of the deal will see the broadcaster provide live simulcast coverage of the Games’ Opening and Closing ceremonies across Europe on YouTube. Coverage of the ceremonies will be available in English and German […]

TiVo and Google renew patent partnership

TiVo has announced a long-term renewal of its patent license with Google. The agreement will see Google continue to have broad coverage under TiVo’s patent portfolios, and extends a relationship first established in 2012. TiVo, which became a wholly-owned subsidiary of Xperi Holding Corporation in June 2020, has spent decades investing in R&D for technologies […]

YouTube TV adds 4K and offline downloads at US$20 premium

YouTube TV, the cord-cutting OTT TV service from Google’s video platform of the same name, has introduced 4K viewing and offline downloads. The oft-requested features are a part of YouTube TV’s new 4K Plus add-on, which will cost users an additional US$19.99 per month. YouTube is running a promotion for early adopters who will get […]

YouTube to bring picture-in-picture viewing to iOS

YouTube is set to update its iOS app to introduce picture-in-picture viewing. A long-time feature of Android mobile devices, picture-in-picture viewing was introduced to iPhones in the  iOS 14 update that was introduced in 2020 and had been a mainstay on iPad since iOS 9. The feature is supported by video apps such as Netflix, […]

YouTube to ban masthead ads from major vertices on home page

Google-owned YouTube has introduced a ban on ads from a number of vertices on its home page. The video platform, which has 2 billion monthly active users and is the second most-visited website on the internet, will stop accepting ads that feature gambling-related content, alcohol, prescription drugs, and endorsements for political candidates on its masthead. […]

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