YouTube to ban masthead ads from major vertices on home page

Google-owned YouTube has introduced a ban on ads from a number of vertices on its home page. The video platform, which has 2 billion monthly active users and is the second most-visited website on the internet, will stop accepting ads that feature gambling-related content, alcohol, prescription drugs, and endorsements for political candidates on its masthead. […]

Google shifts parts of YouTube to Google Cloud Platform

Google is moving parts of YouTube to its cloud service. The video platform, which has 2 billion monthly active users and is the second most-visited website on the internet, currently exists solely within Google’s internal data centre infrastructure.  The move comes at a time when Google is looking to increase its presence in the cloud […]

YouTube TV launches on PlayStation 5 consoles

Google has launched its YouTube TV app on PlayStation 5 games consoles. Arriving some six months after the console launched in November 2020, YouTube TV is a US-only cord-cutting TV service that starts from US$64.99 per month. The app’s introduction will help to bridge the gap for streaming apps between the two leading games consoles […]

Roku launches attack on Google as YouTube TV looks likely to disappear

Roku has warned users that YouTube TV could disappear from their devices as its legal battle with Google gatherers pace. The streaming device maker published a statement on Monday in which Roku accuses Google of attempting to control the platform’s user experience. A spokesperson for Roku said: “Google is attempting to use its YouTube monopoly […]

Univision and Google sign multi-year partnership

Spanish-language media company Univision has announced a multi-year strategic partnership with Google. The partnership will see Univision deploy Google solutions across its portfolio of media and content properties. In particular, Univision will utilise Google Cloud to drive its digital transformation with the tech “enabling it to continue creating market-defining content for the next generation of […]

Paramount+, Google and Roku sign on as HDR10+ partners

HDR10+ Technologies has announced a number of new strategic partners who will adopt the visual tech. The new OTT players to sign on are ViacomCBS’s Paramount+, along with Google and Roku. Paramount+, the body said, is now delivering original shows such as The Stand to certified HDMI devices in HDR10+. Google and Roku meanwhile have […]

RCS & RDS/Digi launches dynamic ad insertion

Romanian and central and eastern European region service provider RCS & RDS has teamed up with Google to launch dynamic ad insertion for its digital platforms Digi24, Digi Sport and Digi Online. The operator is introducing dynamic ad insertion across the applications and websites of the digital properties in what it says is a first […]

YouTube reveals scale of hate speech on the platform

YouTube has confirmed the prevalence of rule-breaking videos on its platform for the first time. The Google-owned video platform issued a disclosure this week that confirms that about 1.6 million views on YouTube out of every 1 billion are of a video that violates its content policies. This is what YouTube refers to as the […]

T-Mobile announces surprise TV shutdown, partners with Google

T-Mobile has confirmed that it is to wind down its live TV service in the US in favour of an expanded partnership with Google. The operator will shut down its Live, Live+ and Live Zone services on April 29, and instead offer customers discounted access to YouTube TV – Google’s cord-cutting live TV offer. TVision […]

YouTube takes Shorts to US and adds new features

YouTube has launched YouTube Shorts, the mobile-centric short-form video experience it debuted in India, as part of a beta test of the product for US creators. YouTube said that the number of Indian channels using our creation tools has more than tripled since the beginning of December. The video sharing site said the YouTube Shorts […]