The research firm said that both the number of available OTT services and consumer awareness of them had increased, despite password sharing growing by approximately 8% over that same period.
“We have seen a steady climb thus far in 2016. With Hulu’s shift to a subscription-only approach, OTT video subscription penetration in the US market will continue to rise through the end of this year,” said Parks Associates senior director of research, Brett Sappington.
According to the research, Netflix, WWE Network, and Hulu have the highest ‘net promoter scores’ among the major OTT video services in the US, meaning subscribers are most likely to recommend the service to others.
ICYMI: Samsung becomes latest to dive into cloud gaming digitaltveurope.com/2021/10/27/sam… https://t.co/OP7CWpCszb
27 October 2021 @ 20:28:00 UTC
ICYMI: Jessica Rosenworcel named as FCC chair digitaltveurope.com/2021/10/27/jes… https://t.co/5mEGZANaPu
27 October 2021 @ 19:29:00 UTC
Roku announces measurement partnership with Nielsen digitaltveurope.com/2021/10/27/rok… https://t.co/Rn5sKYlX23
27 October 2021 @ 15:34:00 UTC