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Parks Associates: US OTT adoption up 12%

Solo_TV_InHome001 NetflixThe adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates.

The research firm said that both the number of available OTT services and consumer awareness of them had increased, despite password sharing growing by approximately 8% over that same period.

“We have seen a steady climb thus far in 2016. With Hulu’s shift to a subscription-only approach, OTT video subscription penetration in the US market will continue to rise through the end of this year,” said Parks Associates senior director of research, Brett Sappington.

According to the research, Netflix, WWE Network, and Hulu have the highest ‘net promoter scores’ among the major OTT video services in the US, meaning subscribers are most likely to recommend the service to others.