US


eMarketer: 2018 to be milestone year for digital video ads in the US

US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018, marking a milestone year of digital video advertising, according to eMarketer. The research firm said that video ad spend will make up 25% of US digital ad spending this year with Facebook capturing nearly a quarter of this video ad […]

Discovery appoints digital products lead

Discovery has promoted Karen Leever to president of US digital products and marketing. In the role, Leever – who was most recently executive VP and GM of digital media at Discovery – will oversee the company’s suite of 18 TV Everywhere Go apps, and manage the development, engineering, analytics, operations and monetisation of Discovery’s digital […]

Parks: 91% of US OTT subscribers take Netflix, Hulu or Amazon

More than nine in ten US over-the-top video subscribers take at least one of the country’s top three services, according to Parks Associates. The research firm found that among US broadband households that subscribe to at least one OTT service, 91% took one or more of either Netflix, Amazon Prime Video and Hulu. “Many new […]

Hopster debuts on US pay TV with Comcast

Kids OTT TV service Hopster has launched via the internet on US cable giant Comcast’s Xfinity X1 set-top, marking the first time the UK-based online subscription video on demand service is available from a pay TV provider in the US.  Xfinity customers and their families now have access to Hopster’s library of videos including premium […]

Moonves steps down from CBS

Over the weekend CBS chairman and CEO Leslie Moonves stepped down from his role after 24 years with the company. Moonves released an official statement on Sunday revealing his departure, after battling repeated accusations of sexual harassment. Initial harassment claims were made in July, after Ronan Farrow published details of claims made against the executive […]

LRG: 69% of US homes subscribe to Netflix, Amazon or Hulu

Some 69% of all US households now take at least one subscription video-on-demand (SVOD) service from Netflix, Amazon Prime or Hulu, up from 52% in 2015, according to Leichtman Research Group (LRG). The report claims that 63% of US SVOD homes now takes more than one of these subscription services, up from 38% in 2015.  […]

GfK MRI: ‘Vast majority’ of US viewers not ready to cut the cord

The “vast majority of US consumers” are still not ready to give up on pay TV, despite an increase in cord cutting and cord shaving, according to GfK MRI. The research firm’s New Cord Evolution study claims that 71% of all US consumers have cable, satellite, or telco TV services and say they have no […]

US subscribers to OTT pay TV services climbs 119%

The number of US subscribers to over-the-top delivered pay TV services like Sling TV, DirecTV Now and YouTube TV grew by 119% year-on-year to 6.73 million in Q2, according to Strategy Analytics. The research firm’s second quarter US pay TV update said that while the entire virtual multichannel video programming distributor (vMVPD) market is growing, […]

Kagan: US operators lose 860,000 subscribers in Q2

The traditional cable, satellite and telco multichannel TV providers in the US lost 860,640 video subscribers in the second quarter, according to a Kagan report. The S&P Global Market Intelligence company said that the satellite TV portion of the market logged its “second largest quarterly decline on record,” losing 478,000 customers. Cable recorded its largest […]

Chicken Soup heats up SVOD plan with Pivotshare acquisition

Chicken Soup for the Soul Entertainment, the ‘positive content’ company backed by Ashton Kutcher’s A Plus, has entered a definitive agreement to acquire Pivotshare, a global subscription-based video-on-demand service. Pivotshare offers channels online across a variety of genres from music to sports, religion and lifestyle. It currently holds near 28,000 hours of programming. The service […]

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