Hulu


Hulu boss Campbell leaves streamer, reportedly heading to Peacock

Hulu’s president Kelly Campbell has departed the Disney-Owned streamer after less than two years in the job, with US reports suggesting the exec is heading to NBCUniversal (NBCU). Campbell left the “company immediately” yesterday, according to Disney’s chairman of international operations & DTC, Rebecca Campbell. No reason was given for Kelly Campbell’s departure but in […]

Disney ups Hulu prices

Disney has announced an increase to Hulu subscription costs. Starting on October 8, both Hulu’s ad-supported and ad-free tiers are increasing in cost by US$1 to US$6.99 and US$12.99 per month respectively. The company is not increasing the cost of its cord-cutting Hulu + Live TV service. This is the latest attempt from Disney to […]

Parrot Analytics: Disney domination in Italy

Disney has taken the top four spots in Parrot Analytics’ originals in-demand chart for the week ending July 24. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, peer-to-peer protocols and file-sharing platforms. The analyst […]

Parrot Analytics: Loki tops chart in Germany

Marvel’s time-bending superhero series Loki has topped Parrot Analytics’ originals in-demand chart for the week ending June 27 in Germany. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, peer-to-peer protocols and file-sharing platforms. The analyst […]

Parrot Analytics: Disney domination

Disney+ has a strong grip over viewers in Italy with its trio of big-budget live action series taking the top three spots  of Parrot Analytics originals in-demand chart for the week ending April 18 in Italy. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial […]

Parrot Analytics: all eyes on WandaVision in France

Disney+’s Marvel series WandaVision has ended its first season with a bang at the top of Parrot Analytics originals in-demand chart in France for the week ending March 21 in France. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand […]

Disney adds ESPN+ to Hulu

Disney has integrated ESPN+ into Hulu as it continues to evolve its DTC strategy. The company will hope that providing greater access to ESPN+ via Hulu will boost signups to the US$5.99 per month offer, which is the least subscribed to part of Disney’s streaming portfolio. ESPN+ has benefitted from its inclusion in the ‘Disney […]

ViacomCBS expands Hulu deal to include Comedy Central & Paramount Network

ViacomCBS has struck an expanded deal with US-based streamer Hulu that will see channels such as Comedy Central, Paramount Network and Nickelodeon become available via the Disney-owned service. The multi-year deal means Showtime, CBS’s broadcast stations, CBS Sports Network, Pop TV, Smithsonian Channel and The CW will remain available via subscription streaming service Hulu+ Live […]

Disney+ to reach US$4 billion in US subscription revenue alone by 2022

Disney+ is set to surpass US$4 billion in revenue from US subscriptions alone by 2022. According to eMarketer, the rapid growth of the streamer which launched in 2019 is set to continue in the coming years. The firm noted that the streamer amassed US$0.13 billion in subscription revenues by the end of 2019 – representing […]

‘Big three’ continue to dominate US SVOD chart, but newer players having an impact

Netflix has once again emerged as the top subscription streamer in the US, but the impact of newer players is being felt in the market. According to Parks Associate’s update list of the top 10 US SVOD services through to September 2020, Netflix, Amazon Prime Video and Disney-owned Hulu continue to make up the top […]

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