Hulu


Hulu makes updates to mobile and web service

Hulu is updating the mobile and web versions of its service, introducing new features designed to make it easier for users to access programmes and control their recommendations. The updates include a new dedicated live TV destination that will take viewers back to the live channel they watched most recently. Mobile users will also get […]

Hulu strikes extended deal with Telemundo

Hulu has inked a further deal with NBCUniversal’s Telemundo to provide more Spanish-language titles for the platform. The deal, which was announced at Telemundo’s Upfronts last night, will see Hulu add 28 Spanish-language series to its catalogue. Shows include El Señor de los Cielos, Señora Acero, Alguien Te Mira, La Casa de al Lado, Perro Amor, The Riveras and I Love Jenni.  […]

YouTube Red drama enters Parrot Analytics’ UK digital originals top 10

Hulu’s The Handmaid’s Tale , YouTube Red drama Cobra Kai and Amazon’s The Grand Tour interrupted an otherwise Netflix-dominated Parrot Analytics in-demand top 10 for the UK last week. Netflix’s 13 Reasons Why, the second season of which is set to debut imminently, garnered an average of 3.532 million in-demand expressions for the week from […]

Hulu takes series from Wattpad, AwesomenessTV and Grammnet

Hulu has made a straight-to-series order of Light as a Feather, a thriller from Wattpad Studios, AwesomenessTV and Kelsey Grammer’s prodco Grammnet. Light as a Feather is based on Zoe Aarensen’s supernatural thriller, which appeared on Wattpad’s digital reading service reaching 2.9 million reads. The story follows five teen girls as they deal with the supernatural fallout stemming […]

Hulu unveils new expansion plans as it passes 20m milestone

US OTT TV service Hulu has unveiled ambitious plans to expand its offering as its subscriber base passed the 20 million milestone. Hulu now has over 20 million US subscribers. Among new innovations for the service, Hulu is to introduce advertising in its live TV offering for the first time. Beginning later this quarter, the […]

Hulu offering discount on HBO ahead of Westworld return

Hulu is giving subscribers a discount on HBO, ahead of the return of Westworld for its second season on the platform. Subscribers of the streaming platform who don’t have HBO on the platform can now gain a discount for six months, priced at $4.99 (€4.04) per month. After the period, the price will go back up at US$14.99 […]

IHS: OTT sign-ups outpace pay TV additions by three to one

The uptake of subscription video services like Netflix, Hulu and Amazon Prime Video was three times that of pay TV services last year, according to IHS Markit. The research firm said that while digital pay TV subscriptions grew on a global basis, in Western Europe there were eight new over-the-top (OTT) video subscriptions for every […]

Disney creates new global division ahead of streaming service launch

The Walt Disney Company has restructured to create a worldwide division that will house international operations and its upcoming streaming services. Disney senior executive VP and chief strategy officer Kevin Mayer has been named at the chairman of the new unit, Disney direct-to-consumer and international. The division will house Disney’s upcoming branded SVOD service, its […]

Parrot Analytics: Star Trek: Discovery tops Irish in-demand ratings

Star Trek: Discovery, the CBS All Access show that is distributed internationally by Netflix, topped Parrot Analytics’ most recent look at trending digital originals in the Irish market. Star Trek: Discovery garnared an average of 313,215 in-demand expressions – Parrot’s measure of how well a show is doing – in Ireland for the week ending […]

Parrot: SVOD content spend climbs from US$5.5bn to US$13bn

Between 2013 and 2017 the amount invested in content by the major three SVOD platforms increased from US$5.5 billion to US$13 billion with “no signs of slowing”, according to Parrot Analytics. The research firm’s Global Television Demand Report for 2017, claimed that while Netflix has always been the market leader in content spend, Amazon and […]

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