Hulu


Discovery hires Hulu’s Holme for DTC strategy

Discovery has hired Lisa Holme to lead its direct-to-consumer strategy. Holme joins from Hulu, where she has been since 2010. Most recently she was the Disney-owned streamer’s head of content acquisition, and previously held roles at Illumination Entertainment and McKinsey & Company. At Discovery, Holme will have the official title of group senior vice president, […]

Disney promotes Campbell to Hulu head

Following the shock announcement that CEO Bob Iger has stepped down with immediate effect, Disney has quietly promoted chief marketing officer Kelly Campbell to president of Hulu. The announcement comes several weeks after Hulu CEO Randy Freer left the streamer, with Disney introducing an integrated management team under direct-to-consumer and international (DTCI) chairman Kevin Mayer. […]

Disney+ achieves 28.6 million subscribers in four months

Disney+ has hit 28.6 million subscribers in less than six months, the company has confirmed. The company’s first quarterly results since the streamer’s launch in five territories met recent estimations from analyst MoffettNathanson. Speaking on Disney’s Q1 2020 earnings call, CEO Bob Iger attributed Disney+’s success to “our incredible portfolio of great brands, the outstanding […]

Randy Freer steps down as Hulu CEO

Randy Freer Disney is pushing forward with introducing an integrated management team for its SVOD service Hulu, with the streamer’s CEO set to depart as a result. Randy Freer, who took charge at the US-based outfit in 2017, will be replaced by Kevin Mayer, Disney’s direct-to-consumer and international (DTCI) chairman. Mayer was appointed in 2018 […]

SVOD viewing time continued to grow in 2019

Viewing time of Netflix and Hulu in the US increased in 2019. Continuing the industry’s ongoing trend towards streaming, American consumers watched about 20 more minutes watching Netflix than in 2018. According to the NPD Group, weekly time spent watching the top two SVOD services rose by 7%, growing from 3 hours 45 minutes in […]

Parrot Analytics: The Mandalorian is king in Italy

Picking up from the end of 2019, Disney+’s The Mandalorian has started the new decade atop Parrot Analytics’ originals in-demand chart for the week ending January 12 in Italy. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social […]

More than three quarters of young people engage in streaming password sharing

Password sharing has long served as a point of concern for streaming companies, and this has once again been demonstrated by a new study. According to new figures from Hub Entertainment Research, 31% of all consumers say they’ve given out an online TV service password to someone who doesn’t live with them. This figure rises […]

Parrot Analytics: New favourite The Mandalorian bolsters lead in Spain

With its first season at a close, Disney+ original The Mandalorian has topped the final Parrot Analytics’ originals in-demand chart of 2019 in Spain. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, peer-to-peer protocols […]

Parrot Analytics: Disney and Apple make splash

In a potential sign of things to come in 2020, new series from Disney+ and Apple TV+ have made a serious dent in Netflix’s dominance as per Parrot Analytics’ originals in-demand chart for the week ending December 1 in the UAE.  Parrot Analytics analyses the demand for recent popular digital titles across international markets, based […]

Parrot Analytics: The Mandalorian shows strong start, but not enough to dislodge Stranger Things

New shows from Disney+ and Apple TV+ have had an impact, but not enough to displace perennial chart-topper Stranger Things from Parrot Analytics’ originals in-demand chart for the week ending November 17 in South Africa.  Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence […]

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