Hulu


Disney narrows streaming losses as it bets on investment in Epic Games

Disney lost 1.3 million Disney+ streaming subscribers in its first fiscal quarter but reduced the streaming service’s losses by US$300 million – part of a strong set of results that may help it fend off the unwelcome attentions of activist investor Nelson Peltz. Disney simultaneously announced that it was taking a US$1.5 billion equity stake […]

Disney offering ‘single campaign’ buying across Hulu and Disney+

Disney is now enabling advertisers to buy inventory across streamers Hulu and Disney+ in a single campaign. Speaking at a showcase event alongside the Consumer Electronics Show (CES) in Las Vegas, Disney global advertising president Rita Ferro said that the capability was made possible by Disney’s technology stack. Ferro also announced the launch of Disney’s […]

Disney rolls out beta Hulu on Disney+

Disney has rolled out its planned beta version of Hulu on Disney+, its move to create a bundle for US subscribers, before officially launching in the spring. When bundle subscribers open their Disney+ app, they will now see a Hulu tile appear alongside the Disney, Pixar, Marvel, Star Wars, and National Geographic tiles. Clicking on […]

Disney to buy remaining 33% stake in Hulu from Comcast in $8.6bn deal

The future of Hulu has finally been settled, with Disney set to take full ownership of the US streamer by acquiring Comcast-owned NBCUniversal (NBCU)’s 33% stake in the business for an initial price tag of $8.6bn. Disney said that that figure, which it expects to have paid by 1 December, represents NBCU’s percentage of the […]

Amazon Prime Video beats Netflix as top SVOD service in the US

Amazon Prime Video has overthrown Netflix and secured leading position of the top ten SVOD subscription services in the US during the month of September, reveals Parks Associates. According to the US research firm’s Streaming Video Tracker report, Prime Video took top position above Netflix. While Paramount+ in sixth moved ahead of ESPN+ dropping to […]

Disney and Hulu Japan in streaming pact

Disney and Hulu Japan have teamed up in Japan to launch a new bundle pair their respective streaming services in the country in a new bundle. Hulu (Japan), operated by HJ Holdings, a subsidiary of Nippon Television Network Corporation and the SVOD platform for Nippon TV, houses on-demand viewing of television series from Nippon TV […]

Comcast “more likely than not” to sell Hulu stake to Disney, says CEO Brain Roberts

Comcast is “more likely than not” to sell its 33% stake in the US streaming service Hulu, revealed the cable and media giant’s CEO Brain Roberts. During the New York-based MoffettNathanson Inaugural Technology, Media and Telecom conference on Tuesday, the Comcast boss said it expects to sell its minority stake in Hulu to Disney at […]

Disney to combine Disney+ and Hulu in single app as streaming losses slow

Disney is to launch a combined Disney+ and Hulu app by the end of the year, and plans to pull content from its D2C services, with the company having reduced its streaming losses, but not its subscriber declines, in Q2 2023. CEO Bob Iger announced the plans to place Disney+ and Hulu content on to […]

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