Hulu


Parrot Analytics: Orange is the New Black leads Dutch digital original listing

Netflix’s Orange is the New Black was the most in-demand digital original in the Netherlands for the week ending September 9, according to Parrot Analytics’ latest statistics. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, […]

LRG: 69% of US homes subscribe to Netflix, Amazon or Hulu

Some 69% of all US households now take at least one subscription video-on-demand (SVOD) service from Netflix, Amazon Prime or Hulu, up from 52% in 2015, according to Leichtman Research Group (LRG). The report claims that 63% of US SVOD homes now takes more than one of these subscription services, up from 38% in 2015.  […]

eMarketer projects strong ad gains for Hulu and Roku

Hulu and Roku will both experience strong US advertising revenue growth over the next two years, according to eMarketer projections. The research company expects Hulu’s US ad revenues to climb from US$1.12 billion in 2018 to US$1.26 billion in 2019 and US$1.41 billion in 2020. “This represents double-digit annual growth throughout our forecast period, and […]

Hulu acquires Jeopardy!

Hulu has acquired the syndicated game show Jeopardy!, which made its debut on the streamer this week. For the premiere, Hulu curated some of Jeopardy’s flagship special events, which featured some of the show’s fan-favourite contestants from its 35-year history. The game show holds the Guinness World Records title for the most Emmy Awards won by a TV […]

Iger unveils plans for ‘Disney Play’ streaming service

Disney is “on track” to launch its Disney-branded streaming service late next year, with “numerous original projects currently in various stages of development and production”, according to CEO Bog Iger. Speaking to analysts after the company reported less-than-stellar Q3 results, Iger said that Disney will “continue to move full steam ahead with our direct-to-consumer strategy”, […]

Handmaid’s Tale tops Parrot list for Western Europe

The Handmaid’s Tale was the most in-demand digital original in western Europe for the week ending July 15, according to Parrot Analytics. According to Parrot, the show, which was created for Hulu in the US but is distributed by multiple video service providers and broadcasters internationally, scored an average of 4.612 demand expressions per 100 […]

Parrot Analytics: Spanish drama tops French digital original in-demand list

Spanish heist drama La Casa de Papel, which was originally shown on Antena 3 in its home market but is marketed internationally as Money Heist by Netflix, topped Parrot Analytics’ list of in-demand digital originals in France for the week ending July 1 with 4.2 million average demand expressions, placing it far ahead of second-placed […]

Hulu plans to make ’20 to 25 shows’ next year

Hulu is unlikely to try and keep up with Netflix’s huge commitment to original content, despite a shake-up of its ownership structure owing to major media mergers, according to CEO Randy Freer. In an interview with CNBC, Freer said that Hulu will probably make “20 or 25” shows next year. Netflix by comparison has pledged to […]

Hulu hires chief technology and data officer in corporate restructure

Hulu has hired a new chief technology officer and appointed its first chief data officer  as part of a reorganisation designed to “more effectively serve and delight consumers and drive overall growth”. With the hires, Hulu said it has put in place a new structure that aligns its executive management and teams around four strategic […]

Hulu makes updates to mobile and web service

Hulu is updating the mobile and web versions of its service, introducing new features designed to make it easier for users to access programmes and control their recommendations. The updates include a new dedicated live TV destination that will take viewers back to the live channel they watched most recently. Mobile users will also get […]

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