Hulu


Disney breaks out direct-to-consumer numbers, reveals Hulu loss

Disney has broken out its financial results for direct-to-consumer and international activities for the first time as it prepares for the launch of its Disney+ streaming service. DTC activities on their own – principally Hulu – turned in revenue of US$1.494 billion (€1.314 billion) in 2018, up 22%, but operating losses also increased from US$96 […]

Hulu ups subscribers by 48% in 2018

Hulu ended 2018 with 25 million subscribers, an increase of 48% year-on-year, marking its best year yet for signups and total subscriber gains, according to official company stats. The US video streaming service added eight million subscribers in 2018 and expanded its on-demand library to over 85,000 episodes – adding series likeThe Good Doctor, Killing Eve, The […]

Hulu, AT&T reportedly mulling ads when viewers press pause

Hulu and AT&T are both looking at the option of adding advertising to their current, or upcoming, platforms when viewers pause for a break. Hulu intends to unveil what it calls “pause ads” in 2019, according to Variety. AT&T is also looking at the option for its upcoming WarnerMedia-branded streamer, which will launch at the […]

Disney filing places value on Hulu

Disney has valued The Handmaid’s Tale SVOD provider Hulu at around US$9.26 billion (€8.13 billion), according to a Securities and Exchange Commission (SEC) filing made this week. The SEC filing, submitted on Wednesday (November 21), shows that Disney made US$450 million in “capital contribution” to Hulu in 2018. The platform, in which Disney will have a 60% […]

Disney lifts lid on Disney+ streaming service, may look to buy all of Hulu

Disney has lifted the lid on its new streaming service, which will be called Disney+ and launched late next year. Disney CEO Bob Iger revealed the name of the service during a company earnings call on Thursday (November 8). The business has launched a website for the service, which highlights its portfolio of brands, including Pixar, […]

Hulu hires YouTube executive to drive content strategy

Hulu has hired former YouTube TV exec Heather Moosnick to drive its content acquisition strategy across live and on-demand programming. Moosnick is joining The Handmaid’s Tale SVOD as senior VP of content partnerships – a role that will see her lead on acquisitions of everything from full library series and films to current network TV offerings. In […]

ABC News heads for Hulu’s Live TV

ABC’s News Live Service will now be available on Hulu’s Live TV service. ABC launched its service in May and expects with the Hulu launch that viewers will soon be streaming more than one million hours a week on the service. The news streaming space is getting increasingly crowded, with Fox Nation today set to […]

Hulu viewers can now add Starz to their subscription plan

Hulu viewers can now add Starz to their subscription plan to gain access to the network’s live Starz and Starz Encore channels along with their full on-demand catalogues. The Starz premium add-on is available on all of Hulu’s subscription plans and has gone live ahead of the upcoming season four premiere of Starz Original series Outlander on […]

Parks: 91% of US OTT subscribers take Netflix, Hulu or Amazon

More than nine in ten US over-the-top video subscribers take at least one of the country’s top three services, according to Parks Associates. The research firm found that among US broadband households that subscribe to at least one OTT service, 91% took one or more of either Netflix, Amazon Prime Video and Hulu. “Many new […]

Parrot Analytics: Orange is the New Black leads Dutch digital original listing

Netflix’s Orange is the New Black was the most in-demand digital original in the Netherlands for the week ending September 9, according to Parrot Analytics’ latest statistics. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, […]

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