YouGov


YouGov: VR adoption grows to 11% of US adults 

US adoption of virtual reality has increased after a period of stagnation, with 11% of adults claiming to own VR hardware or software as of November 2018. This is according to YouGov research, which found that VR ownership hadn’t surpassed 7% of the US general public until now. It previously pegged adoption rates of roughly […]

Brightcove: millennials more satisfied with streaming services

Millennial viewers feel “far more satisfied” watching content through streaming services compared to broadcast or cable networks, according to research by Brightcove. The video technology provider’s 2018 Global Consumer Streaming Habits Survey found that 68% of people aged 19-36 said that streaming services continually provide content they want to watch, compared to 55% who feel […]

YouGov: Netflix the most liked brand among millennials

Netflix was the most positively talked about brand among UK millennials for the second year in a row, according to new research by YouGov. The subscription video-on-demand service ranked higher than second-place Spotify, third-place Primark, fourth-place Apple and fifth-place Facebook, in a top-10 that was dominated by tech firms. In total, 77% of the 18-34 […]

YouGov: 48% of UK consumers worry about US media dominance

Half of UK media consumers are worried that US companies moving to the nation will mean they apply more control over its media, according to a YouGov report commissioned by sales platform Matrix Solutions. The survey conducted in the UK asked 2,117 consumers about their perceptions of US media companies purchasing UK companies. It was conducted […]

OTT TV value ‘yet to convince’ South-East Asia users

The value of OTT TV services has yet to fully convince viewers in key south-east Asian markets to sign up, according to research carried out by YouGov for Brightcove. According to the Asia OTT Television Research Report 2018, which covers India, Thailand, Indonesia, Hong Kong and Singapore, OTT TV consumers in the region are highly […]

YouGov: 3% of UK adults list video as ‘top priority’ on mobiles

Just 3% of UK adults listed watching videos as a top priority when using their mobile phones, according to YouGov research The study, conducted by YouGov on behalf of US-based mobile network testing company Global Wireless Solutions (GWS), found that the most important phone functions for UK adults were making calls at 69%, texting at 53% […]

Edgeware: watermarking could halve video piracy losses

Forensic watermarking could halve the losses from online video piracy, according to research commissioned by TV technology and watermarking company Edgeware. The research, which was conducted in partnership with YouGov, found that 50% of viewers who watch pirated content said they would be dissuaded from doing so if they knew it was watermarked and could […]

YouGov: Netflix most liked brand among millennials

Netflix is the most positively talked about brand among millennials, according to YouGov BrandIndex data. The research firm found the SVOD giant to top the poll of 18-34 year-olds, ahead of other tech companies like Facebook, Apple, AirBnB and Spotify. Asked which brands they had talked to friends and family about in the previous two […]

YouGov: ‘death of TV’ is a misnomer

The ‘death of TV’ is a misnomer with overall TV viewing figures fairly steady, despite fragmentation in the market, according to YouGov. The research firm’s new ‘Broadcast to Narrowcast’ report claims that the average number of TV minutes watched per day in the UK between 2006 and 2016 was 251.6 minutes. In 2016 it was […]

Thinkbox study reveals value of sponsored TV content

Viewers of a sponsored TV show are “significantly more likely” to believe the sponsoring brand is popular than non-viewers, according to new research. The study, commissioned by the UK marketing body for commercial TV Thinkbox, said that 78% of viewers of a sponsored show believe the brand to be popular compared to 68% of non-viewers. […]

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