Hosted by DTVE deputy editor Jonathan Easton, TV Watch chats with figures from the industry to digest the biggest news and trends in the worlds of broadcasting, streaming and everything else to do with TV in Europe and further afield.
Joining host Jonathan in the latest episode is Dana Budzyn, product-lead for strategic data initiatives at YouGov Safe, to talk about consumer data collection and the company’s mission to give consumers greater control over their information.
The TV industry is increasingly powered by data, but there’s little transparency from a consumer perspective, while platform operators only can see their performance in a bubble. YouGov safe has an alternative view of an opt-in data collection system that rewards consumers while providing the industry with a better, more granular view of viewing habits.
If you’ve got a story you think would be of interest to the Digital TV Europe audience, please reach out to [email protected].
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