The study found that sales of Smart TVs over the next year could equate to almost £2.54 billion (€3 billion). That figure is based on the fact that 11% of Britons aged over 16 intend to purchase a Smart TV in the next year, with the average price of a 32-inch HD Smart TV being £440.
YouGov Media Consulting Director Dan Brilot said: “The good news for Smart TV manufacturers is that there is a huge appetite for accessing internet services on TV sets, whether that be on demand TV, radio, news apps, or video calling services like Skype. The bad news is that there are a lot of competing technologies out there that can be confusing to the consumer. However, our research indicates that the Smart TV industry is starting to do a better job at communicating why their ‘cutting out the middleman’ device is the best choice in such a fractured market.”