Strategy Analytics


Pandemic to cause SVOD numbers to jump up by 5%

SVOD services around the world are set to see a 5% uptick in subscriber numbers by the end of the year as a result of the coronavirus pandemic. In light of entire nations being shut indoors for what is expected to be a period of weeks, if months, Strategy Analytics has adjusted its global subscriptions […]

Germany and UK top European markets for SVOD revenues

Germany and the UK have emerged as the biggest European markets in terms of SVOD revenues. According to new figures from Strategy Analytics’ TV & Media Strategies business, global consumer spend on SVOD services globally was €47.55 billion. Germany and the UK had an equal share of 4% of that pile – amounting to roughly […]

Netflix subscribers “much more engaged with content” than Hulu and Amazon users

Netflix customers are less likely to complain about dissatisfaction with content and technical problems than users of Amazon Prime Video and Hulu. According to a new report from Strategy Analytics looking into the conversations being had by SVOD subscribers, Netflix users are much more likely to spend time discussing characters and storylines in great detail, […]

Strategy Analytics: Tizen remains top smart TV OS 

Samsung’s Tizen platform remains the largest smart TV operating system globally by sales, followed by LG’s WebOS and Android TV, according to Strategy Analytics. The research firm said that 21% of smart TVs sold in 2018 ran Tizen, 12% were powered by WebOS and 10% used Android TV. Roku TV captured 4% of global TV […]

Strategy Analytics: 222m homes will own Ultra HD TVs by year-end

By the end of this year 222 million homes worldwide will own an Ultra HD TV, an increase of nearly 50% over the past twelve months, according to Strategy Analytics. The research firm’s ‘4K and 8K Ultra HD TV Global Market Forecast’ predicts that more than 600 million homes will own an Ultra HD TV […]

Strategy Analytics: TV to account for 80% of video ad spend in five years

Even though digital video is the fastest growing digital advertising category, TV will still account for the vast majority of video ad spend in 2023, according to Strategy Analytics. The research firm predicted that TV will represent 80% of global video ad spend in 2023 while digital video will make up 20% of spend, with […]

US subscribers to OTT pay TV services climbs 119%

The number of US subscribers to over-the-top delivered pay TV services like Sling TV, DirecTV Now and YouTube TV grew by 119% year-on-year to 6.73 million in Q2, according to Strategy Analytics. The research firm’s second quarter US pay TV update said that while the entire virtual multichannel video programming distributor (vMVPD) market is growing, […]

Global TV and video service revenue to reach US$559bn in 2022

Consumer and advertising spend on TV and video services will grow 14% globally from US$490 billion in 2017 to US$559 billion (€491 billion) in 2022, with OTT video to account for 90% of this growth. This is according to Strategy Analytics, which estimates that consumer spend and digital ad revenues for over-the-top video services will […]

Strategy Analytics: mobile essential for live TV services

Mobile screens are “essential for live TV services” thanks to improved displays, faster mobile connection speeds and more generous data plans, according to Strategy Analytics. In a research report, the firm said that smartphones should be prioritised as an alternative screen to consume live TV services – not just a device for accessing content ‘on […]

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