Strategy Analytics


Strategy Analytics: Tizen remains top smart TV OS 

Samsung’s Tizen platform remains the largest smart TV operating system globally by sales, followed by LG’s WebOS and Android TV, according to Strategy Analytics. The research firm said that 21% of smart TVs sold in 2018 ran Tizen, 12% were powered by WebOS and 10% used Android TV. Roku TV captured 4% of global TV […]

Strategy Analytics: 222m homes will own Ultra HD TVs by year-end

By the end of this year 222 million homes worldwide will own an Ultra HD TV, an increase of nearly 50% over the past twelve months, according to Strategy Analytics. The research firm’s ‘4K and 8K Ultra HD TV Global Market Forecast’ predicts that more than 600 million homes will own an Ultra HD TV […]

Strategy Analytics: TV to account for 80% of video ad spend in five years

Even though digital video is the fastest growing digital advertising category, TV will still account for the vast majority of video ad spend in 2023, according to Strategy Analytics. The research firm predicted that TV will represent 80% of global video ad spend in 2023 while digital video will make up 20% of spend, with […]

US subscribers to OTT pay TV services climbs 119%

The number of US subscribers to over-the-top delivered pay TV services like Sling TV, DirecTV Now and YouTube TV grew by 119% year-on-year to 6.73 million in Q2, according to Strategy Analytics. The research firm’s second quarter US pay TV update said that while the entire virtual multichannel video programming distributor (vMVPD) market is growing, […]

Global TV and video service revenue to reach US$559bn in 2022

Consumer and advertising spend on TV and video services will grow 14% globally from US$490 billion in 2017 to US$559 billion (€491 billion) in 2022, with OTT video to account for 90% of this growth. This is according to Strategy Analytics, which estimates that consumer spend and digital ad revenues for over-the-top video services will […]

Strategy Analytics: mobile essential for live TV services

Mobile screens are “essential for live TV services” thanks to improved displays, faster mobile connection speeds and more generous data plans, according to Strategy Analytics. In a research report, the firm said that smartphones should be prioritised as an alternative screen to consume live TV services – not just a device for accessing content ‘on […]

Global video revenues reach US$70bn driven by online services

Total global video revenues reached US$70.2 billion (€56.5 billion) in 2017 driven by the online segment and the rise of subscription services like Netflix and Amazon Prime Video, according to Strategy Analytics. The research firm said the video revenue figure included online, physical media and advertising, though noted that online accounted for 84% of the […]

Global SVOD subscriptions to top 450 million by 2022

The number of households worldwide that pay for streaming video services like Netflix and Amazon Video is due to rise to more than 450 million by 2022, according to Strategy Analytics. The research firm claims that the subscription video-on-demand figure currently stands at 250 million households around the world and is will reach nearly 300 […]

Strategy Analytics: IoT to reach 50 billion devices

The total number of connected and Internet of Things (IoT) devices will approach 50 billion during the 2020s, driven by the smart home. This is according to new research by Strategy Analytics, which claims that nearly 20 billion IoT and connected devices will be deployed worldwide by the end of this year, and a further […]

Netflix and Amazon could have limited impact on US pay TV

US pay TV will not decline as rapidly in the face of competition from Netflix and Amazon as some are predicting, according to a report by Strategy Analytics. According to Strategy Analytics’ Subscription Video and TV Forecast – North America report, OTT TV providers such as Netflix and Amazon will take less than a 20% […]

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