Strategy Analytics

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Metaverse device usage to surge

The number of ‘metaverse’ devices will double over the next two years.  According to Strategy…

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Smart TVs to become the majority within five years

Smart TVs are set to become the majority globally by 2026. New figures from Strategy…

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OTT to overtake US pay TV spend

Americans will soon spend more on streaming services than pay TV, claims a new report….

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8K TV adoption to skyrocket

While 8K TVs currently hold a negligible part of the market, adoption is set to…

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Samsung continues to dominate CTV device market

The Samsung Tizen smart TV OS further extended its dominance in the CTV market as…

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Amazon new CTV leader in record year for market

  CTV devices reached a new peak of 109.1 million in Q4 2020 with a…

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Record year for smart speakers

More than 150 million smart speakers were sold in 2020, a new report has revealed….

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Q4 2020 sets record for SVOD subscriber growth

The global total of quarterly streaming subscription adds has reached a record, and the highest…

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‘Pandemic peak’ appears with Americans cooling off on Netflix as lockdown eases

The inevitable dip in SVOD viewer figures has begun to manifest as parts of the…

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Pandemic to cause SVOD numbers to jump up by 5%

SVOD services around the world are set to see a 5% uptick in subscriber numbers…

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Germany and UK top European markets for SVOD revenues

Germany and the UK have emerged as the biggest European markets in terms of SVOD…

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Netflix subscribers “much more engaged with content” than Hulu and Amazon users

Netflix customers are less likely to complain about dissatisfaction with content and technical problems than…

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Strategy Analytics: Tizen remains top smart TV OS 

Samsung’s Tizen platform remains the largest smart TV operating system globally by sales, followed by…

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Strategy Analytics: 222m homes will own Ultra HD TVs by year-end

By the end of this year 222 million homes worldwide will own an Ultra HD…

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Strategy Analytics: TV to account for 80% of video ad spend in five years

Even though digital video is the fastest growing digital advertising category, TV will still account…

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US subscribers to OTT pay TV services climbs 119%

The number of US subscribers to over-the-top delivered pay TV services like Sling TV, DirecTV…

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Global TV and video service revenue to reach US$559bn in 2022

Consumer and advertising spend on TV and video services will grow 14% globally from US$490…

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Strategy Analytics: mobile essential for live TV services

Mobile screens are “essential for live TV services” thanks to improved displays, faster mobile connection…

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Global video revenues reach US$70bn driven by online services

Total global video revenues reached US$70.2 billion (€56.5 billion) in 2017 driven by the online…

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Global SVOD subscriptions to top 450 million by 2022

The number of households worldwide that pay for streaming video services like Netflix and Amazon…

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Strategy Analytics: IoT to reach 50 billion devices

The total number of connected and Internet of Things (IoT) devices will approach 50 billion…

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Netflix and Amazon could have limited impact on US pay TV

US pay TV will not decline as rapidly in the face of competition from Netflix…

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Google Cardboard leads as VR headset shipments reach 30m

More than 30 million VR headsets shipped last year, with Google Cardboard taking a “commanding…

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5G TV ‘could rival cable, satellite and IPTV’

TV and video delivery will become a “core capability” of 5G wireless services, allowing mobile…

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HBO Now tops SVOD customer satisfaction rankings

HBO Now trumped its US SVOD rivals in most categories of a new customer satisfaction…

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UK public backs BBC licence fee

The UK public back the annual licence fee to fund pubcaster the BBC, although many…

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Strategy Analytics: VR uptake in the UK to be a ‘slow burn’

Virtual reality uptake in the UK will be a “slow burn” with just 3% of…

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Strategy Analytics: Bundled subscriptions driving UK growth

UK service providers will benefit from consolidation and multiplay strategies in the coming years, with…

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Netflix remains ‘benchmark’ but rivals circling, say analysts

Netflix remains “the benchmark for its rivals” despite its poor second quarter financial results, according…

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StrategyAnalytics: mobile video revenues to hit US$25bn

Worldwide mobile video revenues will reach US$25 billion by 2021, driven by advertisers trying to…