Strategy Analytics


OTT to overtake US pay TV spend

Americans will soon spend more on streaming services than pay TV, claims a new report. According to a new study from Strategy Analytics, consumer spend in the country on streaming services like Netflix and Disney+ will overtake the amount being spent on traditional pay TV services by 2024. The report notes that consumer spending on […]

8K TV adoption to skyrocket

While 8K TVs currently hold a negligible part of the market, adoption is set to skyrocket in the coming years. According to Strategy Analytics, 8K TV adoption will reach 72 million households by 2025. This is a dramatic increase from the 350,000 sold globally in 2020. The report estimates that more than 1 million 8K […]

Samsung continues to dominate CTV device market

The Samsung Tizen smart TV OS further extended its dominance in the CTV market as the top platform. According to Strategy Analytics, the number of Tizen devices in use worldwide increased by 21% year-on-year to 162.3 million in 2020. This makes Samsung’s platform the most used by a significant margin.  LG’s WebOS is sat in […]

Amazon new CTV leader in record year for market

  CTV devices reached a new peak of 109.1 million in Q4 2020 with a new top seller. According to Strategy Analytics, Amazon overtook Samsung to become the market leader for the first time in its history. The company, which launched a new range of Fire TV streaming devices towards the end of the year, […]

Record year for smart speakers

More than 150 million smart speakers were sold in 2020, a new report has revealed. According to the latest figures from Strategy Analytics, a positive holiday shopping season contributed to a positive year in which the market grew to a record size.  Unsurprisingly, Amazon, with its dominant range of Alexa-enabled Echo products, led the overall […]

Q4 2020 sets record for SVOD subscriber growth

The global total of quarterly streaming subscription adds has reached a record, and the highest number since 2018. According to Strategy Analytics, the annual increase in global SVOD subscriptions in Q3 2020 reached 217.6 million, the highest ever, beating the previous record of 211.7 million in Q4 2018. This is the culmination of three consecutive […]

Pandemic to cause SVOD numbers to jump up by 5%

SVOD services around the world are set to see a 5% uptick in subscriber numbers by the end of the year as a result of the coronavirus pandemic. In light of entire nations being shut indoors for what is expected to be a period of weeks, if months, Strategy Analytics has adjusted its global subscriptions […]

Germany and UK top European markets for SVOD revenues

Germany and the UK have emerged as the biggest European markets in terms of SVOD revenues. According to new figures from Strategy Analytics’ TV & Media Strategies business, global consumer spend on SVOD services globally was €47.55 billion. Germany and the UK had an equal share of 4% of that pile – amounting to roughly […]

Netflix subscribers “much more engaged with content” than Hulu and Amazon users

Netflix customers are less likely to complain about dissatisfaction with content and technical problems than users of Amazon Prime Video and Hulu. According to a new report from Strategy Analytics looking into the conversations being had by SVOD subscribers, Netflix users are much more likely to spend time discussing characters and storylines in great detail, […]

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