Nordic Entertainment


Viaplay ups Wågnert to chief technology and product officer

Nordic and international streamer Viaplay/Nordic Entertainment (NENT Group) has named Philip Wågnert as EVP and chief technology and product officer, effective from today. Wågnert, who was previously SVP of product at Viaplay, will lead the company’s product, data and technology development and hold overall technical responsibility for the Viaplay streaming platform. He will join the […]

Viaplay and Sony Picture Television extend deal

Nordic and international streamer Viaplay and Sony Pictures Television have agreed a multi-year extension to their long-term content partnership in the Nordic region. The latest SPE films and television series will continue to receive their Nordic streaming premieres on the Viaplay service, where viewers will also have access to a range of box sets and […]

NENT Group makes new international plans with Viaplay Select

In a fresh twist to its international expansion plans, Nordic Entertainment/Viaplay has launched a branded content concept, Viaplay Select, that will be available through partner platforms in selected markets starting with Japan. The group has meanwhile also revealed that its paid subscriber base role by over half in the year to March, fuelled by a […]

Viaplay adds NHL and KSW rights ahead of UK launch

Viaplay will become home to the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK when the service launches in that country. Up to 1,400 NHL ice hockey will be shown on Viaplay every year until 2027, alongside 12 live events from the KSW promotion annually until 2025. Viaplay will launch […]

Berenberg: NENT likely to see fast growth in Netherlands

Nordic Entertainment Group (NENT Group) will benefit from faster than expected growth of its streaming offering in the Netherlands and its new distribution deal with Tele2 in the Nordic market, according to a research note from Berenberg. Berenberg’s analysts hailed “a bout of positive newsflow on the company” since its last note in February, including its Dutch […]

Viaplay expands roster of MMA rights

Nordic Entertainment’s (NENT Group) Viaplay streaming service is to be be the live streaming home of all kickboxing and mixed martial arts (MMA) events from the Netherlands’ Enfusion and of Invicta FC, the world’s largest all-female MMA promotion. Viaplay has secured rights to Enfusion and Invicta FC events for multiple European markets for the next […]

Tele2 to offer Viaplay direct through Tele2 Play

Sweden’s Tele2 has forged a streaming partnership with Nordic Entertainment/NENT Group that will ultimately see NENT’s Viaplay streaming service be offered direct through Tele2 Play. Initially Tele2’s pay TV customers will have access to a selection of Viaplay channels and streaming services as part of their pay TV subscription. Later this year, the partnership will […]

Viaplay launches in the Netherlands

Nordic Entertainment (NENT Group) streamer Viaplay has launched in the Netherlands today offering a combination of premium live sports, Viaplay Originals, Hollywood films and series, and kids content. The Viaplay Dutch service comprises a single package with an introductory price of €9.99 per month, ahead of a price hike in August to a regular rate […]

Viaplay strikes Dutch partnership with T-Mobile Netherlands

T-Mobile Netherlands and Nordic Entertainment Group’s (NENT Group) Viaplay streaming service have struck a multi-year partnership ahead of Viaplay’s launch in the country on March 1. T-Mobile will offer four months’ free Viaplay access to its customers in combination with a new T-Mobile broadband subscription. At a later stage, T-Mobile will make the streaming service […]

NENT Group acquires raft of eOne content

Nordic Entertainment Group (NENT Group) has acquired more than 700 hours of content from Entertainment One (eOne) in a deal covering NENT services in the Nordic and Baltic regions, Poland and the Netherlands. The multi-year, multi-genre deal is the largest to date between the two companies and includes programming such as ABC Australia drama series The […]

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