Nordic Entertainment


NENT Group ‘set for bigger losses’ in near term, but international prospects look good

Nordic Entertainment (NENT Group) is set to incur increased cumulative losses as it spends more on content to feed its international growth ambitions for streaming service Viaplay, but the company’s big international bet is likely to be justified, according to analysts at Berenberg. Following NENT Group’s announcement that it was doubling its international subscriber outlook […]

NENT Group to distribute Viaplay via Vectra in Poland

Nordic Entertainment Group (NENT Group) has struck a distribution deal for its forthcoming Polish version of Viaplay with major cable TV operator Vectra. The  multi-year distribution deal will see the streaming service made available to Vectra’s 1.7 million customers. Viaplay will launch in Poland on August 3, offering a mix of Viaplay Originals, international films […]

NENT Group secures int’l Premier League rights in six-year deal

Nordic Entertainment Group (NENT Group) has secured the exclusive rights to show English Premier League football on the Viaplay streaming service in the Netherlands, Estonia, Latvia, Lithuania and Poland, where the streaming service will launch soon, from 2022 to 2028. The six-season deal expands NENT Group’s long-term partnership with the Premier League to nine European […]

New CEO for Nordic pay TV outfit Allente

Jonas Gustafsson has been named as the new CEO of Allente, the pay TV joint venture between Nordic Entertainment Group (NENT Group) and Telenor, Gustafsson, whose appointment is effective as of today, was previously CFO and head of operations at Allente, and prior to that CEO of Viasat Consumer and acting CEO for NENT Group […]

NENT Group secures Copa América rights

Nordic Entertainment Group (NENT Group) has acquired the exclusive media rights to show the 2021 and 2024 editions of the Copa América, South America’s leading international football tournament, along with the South American FIFA World Cup 2022 qualifiers and Brazil and Argentina’s friendly matches between 2022 and 2024. All games will be shown live on […]

Nordic Entertainment secures darts for Dutch launch

Nordic Entertainment Group (NENT Group) has secured the exclusive rights to show live Professional Darts Corporation (PDC) darts in the Netherlands on its Viaplay streaming service from 2022, when its Dutch service will launch. NENT Group said the latest addition to its roster of sports rights in the country would complement its recently acquired Dutch […]

Berenberg: Viaplay set for stellar international growth

Nordic Entertainment’s (NENT Group) foray into international streaming video markets including the Netherlands and Poland is likely to deliver faster subscriber growth than predicted by the company’s own management, according to analysts from Berenberg. According to the analysts, NENT Group’s Viaplay platform is likely to deliver 452,000 Nordic and 348,000 international subscribers this year, up […]

NENT Group strengthens sports offering for international expansion

Streaming, free and pay TV outfit Nordic Entertainment Group (NENT Group) has renewed its media rights partnership with Matchroom Sport in Sweden, Norway, Denmark and Finland and extended it to Iceland, Estonia, Latvia, Lithuania and Poland for the first time. The deal is the latest struck by NENT Group as it expands Viaplay internationally, initially […]

Nordic Entertainment secures F1 rights for Poland

Streaming and pay and free TV provider Nordic Entertainment (NENT Group) has struck a deal for Formula 1 rights in Poland, one of the key markets targeted by NENT Group as it embarks on the international rollout of streaming service Viaplay. Starting in 2023, Viaplay will become the exclusive Polish home of Formula 1, with […]

Viaplay subs jump by a quarter as NENT Group targets new markets

Nordic Entertainment Group (NENT Group) saw its Viaplay streaming service’s subscriber base jump by 25% year-on-year in the quarter to March, taking its total to 3.147 million. Viaplay added 127,000 subs in the first quarter, helping it along the way to its goal of adding at least 650,000 paying subs this year. That expected growth […]

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