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Nordic Entertainment secures F1 rights for Poland

Streaming and pay and free TV provider Nordic Entertainment (NENT Group) has struck a deal for Formula 1 rights in Poland, one of the key markets targeted by NENT Group as it embarks on the international rollout of streaming service Viaplay.

Starting in 2023, Viaplay will become the exclusive Polish home of Formula 1, with local-language coverage of the motorsport competition. The deal extends NENT Group’s long-term partnership with Formula 1 to nine European markets.

Viaplay will launch in Poland in August with a single package priced at PLN34 a month.

In Poland, Viaplay will deliver live coverage of every Formula 1 race, qualifier and practice session in the 2023, 2024 and 2025 seasons, accompanied by studio programming and Polish commentators and experts. Four live events every season and a highlights package from all events will also be available in Poland on a free-to-view basis.

NENT Group recently extended its Polish rights to Bundesliga football to 2029 and will show UEFA Europa League and UEFA Europa Conference League from the autumn.

NENT Group already holds the rights to Formula 1 in Sweden, Norway, Denmark, Iceland, Estonia, Latvia and Lithuania. The company will take over the rights in Finland in 2022.

Anders Jensen, NENT Group President and CEO said: “The turbo-charged thrills of Formula 1 will be an ideal complement to Bundesliga and UEFA club football on Viaplay in Poland, along with our unique range of Viaplay Originals, films and series. Our Formula 1 coverage is of the highest quality and we look forward to sharing this with the many Polish fans. This agreement shows once again how NENT Group’s long-term partnerships with rights holders put us in pole position to become the European streaming champion and the market leader in Poland.”

Michaella Snoeck, Head of Media Rights Formula 1, said: “We are delighted to announce this partnership with NENT Group’s Viaplay streaming service in Poland that will bring sports fans exclusive live coverage of all events across the Formula 1 season including four live races and a full highlights package on a free-to-view basis. Our partnership with NENT Group is going from strength to strength and we are very pleased that they will engage fans with their high-quality and in-depth coverage whether at an event or from their studio in Warsaw.”