Kantar


BARB taps Kantar to launch four-screen audience measurement

UK audience research bureau BARB has commissioned audience measurement specialist Kantar to rollout its new Focal Meter router meter across all broadband homes on the UK’s television audience measurement panel. The Kantar Focal Meter ill measure viewing across four screens (TVs, smartphones, tablets and PCs) to IP-delivered video content from all broadcasters and complement the […]

Kantar: ‘second place up for grabs’ in SVOD market

Netflix represents the biggest forces in the SVOD market, but second place and “establishing a solid base from which to challenge” the streaming giants is up for grabs. This is according to a new report from Kantar that found that In the majority of countries, the top online streaming service provider has a penetration of […]

TiVo announces integration of key metrics into TV Viewership Data

TiVo is to incorporate demographics, ad airings and mobile devices into its TV Viewership Data product, the company has announced. The product is being expanded to include Kantar ad occurrences, Drawbridge’s Identity Graph and premium demographic attributes. This will give TiVo customers an “expanded data offering with more flexibility to meet the ever-changing needs of […]

Amazon now accounts for 22.5% of UK entertainment market

Amazon now accounts for 22.5% of the UK entertainment market, with its share up year-on-year in the 12 weeks ending September 28, according to stats by Kantar Worldpanel. Last year Amazon had 17.6% of the market and the e-retailer widened its gap over its closest rival Tesco, which saw its marketshare fall from 20.6 for […]