UK streaming market stabilises after turbulent year, says Kantar

Research and consulting firm Kantar has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market this week, covering the period from September to December 2022. Among key findings, the company said the number of VOD-enabled households that subscribed to at least one video streaming service in Great Britain rose to 16.24million […]

Investors on a knife edge as Netflix prepares to reveal Q4 results

All eyes will be on Netflix’s fourth quarter 2022 results when they are released at 1500 PT today. But new research from Kantar has provided a sneak preview of what to expect. On the plus side, Kantar has confirmed that Tim Burton-directed Wednesday has been a soaraway success, directly responsible for adding 7% of the […]

Ipsos names new Netherlands chief

Audience measurement outfit Ipsos has hired Istvan Hajnal to lead the Ipsos Audience Measurement data team in the Netherlands. Hajnal will be involved in our two major audience measurement surveys: Nationaal Media Onderzoek (NMO) and the international Affluent Surveys. Ipsos said that this new team would be a valuable addition to its existing data science and analytics team, which […]

British paying VOD numbers dip

The number of video-on-demand-enabled households that subscribed to at least one video streaming service in Great Britain fell to 16.18 million, down 234,000, quarter on quarter Between July to September 2022, according to data from market research outfit Kantar. The total VOD-enabled number represented 56% of households in the UK market.  However, after a sharp […]

SVOD decline accelerating in cost-of-living crisis UK, says Kantar

Close to half a million UK consumers dropped out of the SVOD universe in the second quarter of this year, according to numbers compiled by research outfit Kantar. According to Kantar’s Entertainment on Demand streaming market data, the number of VOD-enabled households that subscribed to at least one video streaming service fell to 16.42 million, […]

fuboTV partners with Kantar

US streaming operator fuboTV has announced a partnership with analytics firm Kantar. fuboTV said that it would leverage Kantar’s media effectiveness product Brand Lift Insights to allow advertisers and marketers to better understand the effectiveness of their campaigns. Advertisers can pair Kantar’s ad effectiveness capabilities with fuboTV’s first-party addressable data to access a fully authenticated […]

Kantar: Netflix growth in UK stalling as Amazon Prime makes headway

Netflix’s growth in the UK is stalling, with Amazon Prime Video catching up and expected to overtake the streaming leader by the end of 2024, according to research by Kantar. According to the research outfit’s Entertainment On Demand study, the number of VoD-enabled households that subscribed to at least one video streaming service in Great […]

Kantar signs on with BARB until 2029

BARB – the UK’s Broadcasters’ Audience Research Board – has re-appointed Kantar for audience measurement.  The new contracts run until the end of 2029 and will support the £7.5 billion UK TV industry. Kantar will aid BARB in delivering a comprehensive measure of TV consumption habits in the UK.  This will be amplified by a […]

Kantar and Streamhub announce partnership

Insights and consulting firm Kantar has announced a partnership with analytics company Streamhub. The partnership will see Streamhub integrate Kantar’s video tagging data into its enterprise analytics platform. Media owners as a result will be able to use the Streamhub platform to analyse any digital video content that integrates Kantar’s video-tagging technology. The companies said […]

Kantar and Ipsos promise ‘world’s first true cross-media total audience measurement solution’ in the Netherlands

The Dutch Nationaal Media Onderzoek (NMO) has awarded contracts to Kantar and Ipsos to deliver what the companies say will be the “world’s first true cross-media total audience measurement solution.” Audience viewing, listening, browsing and reading will be combined through a single, integrated system to deliver deeper insights to understand Dutch audiences. The companies said […]

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