Kantar


Kantar signs on with BARB until 2029

BARB – the UK’s Broadcasters’ Audience Research Board – has re-appointed Kantar for audience measurement.  The new contracts run until the end of 2029 and will support the £7.5 billion UK TV industry. Kantar will aid BARB in delivering a comprehensive measure of TV consumption habits in the UK.  This will be amplified by a […]

Kantar and Streamhub announce partnership

Insights and consulting firm Kantar has announced a partnership with analytics company Streamhub. The partnership will see Streamhub integrate Kantar’s video tagging data into its enterprise analytics platform. Media owners as a result will be able to use the Streamhub platform to analyse any digital video content that integrates Kantar’s video-tagging technology. The companies said […]

Kantar and Ipsos promise ‘world’s first true cross-media total audience measurement solution’ in the Netherlands

The Dutch Nationaal Media Onderzoek (NMO) has awarded contracts to Kantar and Ipsos to deliver what the companies say will be the “world’s first true cross-media total audience measurement solution.” Audience viewing, listening, browsing and reading will be combined through a single, integrated system to deliver deeper insights to understand Dutch audiences. The companies said […]

Former Kantar CEO Andy Brown appointed advisor at TVSquared

Cross-platform TV ad measurement firm TVSquared has announced the appointment of former Kantar Media Global CEO Andy Brown as an advisor. The company said that Brown will provide strategic counsel to TVSquared’s Board and executive team. Brown is a well-known industry veteran who has spent nearly half of his career in CEO roles. He spent […]

Kantar extends Slovakian TV measurement contract to 2029

Data insights firm Kantar has extended its contract with Slovakia’s TV industry committee PMT. The renewed deal will see the company provide Slovakia’s official TV audience measurement data until 2029, extending a relationship which was formed in 2004. As with the previous deal, Kantar will maintain a representative panel of 1,200 households and monitor 150 […]

Amazon wins Q4, but Disney+ dominates 2020 SVOD signups

Amazon accounted for almost half of the UK’s new streaming customers across the festive period, a new report has revealed. According to figures from Kantar, Amazon attracted 49% of the 1.3 million new subscriptions in the final quarter of 2020 – approximately 635,000 signups. Amazon managed to draw in almost three times more subscribers than […]

Kantar hires Alexis Nassard as CEO

Data insights firm Kanatar has announced the hire of Bata boss Alexis Nassard as its CEO. Starting on December 30, Nassard joins with almost 30 years of experience in FMCG and retail. Prior to Bata, Nassard spent six years at Heineken in a variety of roles and 17 years with Procter & Gamble. Of his […]

NBCU’s Peacock top performing US SVOD of Q3 

NBCUniversal’s Peacock seems to have won the initial battle of the US’s new premium streamers. According to new research from Kantar, Peacock captured more than 17% of all new VOD subscriptions in the US in the three months ended in September. This is contrasted to WarnerMedia’s HBO Max, which launched several weeks before Peacock in […]

Amazon sees majority of UK sign-ups in Q3, but Netflix continues to dominate

Amazon Prime saw the greatest uptick in UK subscriptions during Q3, but Netflix is still dominating viewing figures. According to Kantar’s Entertainment On Demand report, Amazon Prime attracted 51% of all UK SVOD sign-ups in the three months to September. By contrast, in this time Disney+ attracted 15.4% of all sign-ups, Netflix 12.3% and Now […]

SVOD sign ups slow down following bumper Q1

The SVOD market in the UK has slowed in the wake of a surge inspired by the launch of Disney+ in March. According to data analytics firm Kantar, there were 6 million SVOD sign ups during the 3 months to April, but this dipped dramatically down to 826,000 in Q2. Of course, the surge in […]