Cross-platform TV ad measurement firm TVSquared has announced the appointment of former Kantar Media Global CEO Andy Brown as an advisor.
The company said that Brown will provide strategic counsel to TVSquared’s Board and executive team.
Brown is a well-known industry veteran who has spent nearly half of his career in CEO roles. He spent seven years as the Global CEO for Kantar between 2013-2020 where he developed the company’s media business and played a key role in the acquisition of TNS PLC and, subsequently, the sale of its majority stake to Bain Capital. Brown also led the expansion of Kantar’s services into more than 50 markets worldwide.
Brown said: “As TV viewership continues to fragment, it has never been more critical for advertisers to measure the impact of TV and reach the right audiences at scale. TVSquared is the real deal – its proven, always-on platform is used by thousands of buy- and sell-side clients to measure TV how people consume it, across platforms and screens.
“To be armed with precise insights into optimal reach and frequency, the publishers and inventory driving performance and the audiences watching and engaging with ads is game changing for any brand.”
Calum Smeaton, CEO and Founder, TVSquared, said: “Andy’s unparalleled understanding of measurement across media channels, as well as his stellar record of growing global companies, are powerful resources for TVSquared as we scale worldwide delivery of ADvantage and continue to push the industry forward in terms of transparency, accountability and proof of performance.”
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