TVSquared and Experian announce partnership

Cross-platform ad measurement firm TVSquared has announced a partnership with information services company Experian. The partnership will combine TVSquared’s linear TV ad measurement offering with Experian’s data and identity assets into the ADvantage platform. As a result, the platform promises to provide greater and more robust audience insights for advanced TV campaigns. TVSquared’s reach spreads […]

Industry veteran Ivins in at TVSquared as CSO

Cross-platform measurement firm TVSquared has announced the appointment of industry veteran Bob Ivins as its chief strategy officer. The exec joins from Ampersand where he served as chief data officer. He also has held roles at Mindshare, Comcast, Comscore, Nielsen, Yahoo and I/Pro, all in senior or executive roles where he was integral to developing […]

Sky partners with TVSquared for ad effectiveness tracking tech

Sky has announced a partnership with ad measurement firm TVSquared to create a solution which will give advertisers a better idea of whether their investment has led to sales and website visits. Ad revenue has been particularly heavily hit across the board amid the ongoing coronavirus pandemic, with uncertainty over conversion rates leading many companies […]