Cross-platform ad measurement firm TVSquared has announced a partnership with information services company Experian. The partnership will combine TVSquared’s linear TV ad measurement offering with Experian’s data and identity assets into the ADvantage platform. As a result, the platform promises to provide greater and more robust audience insights for advanced TV campaigns. TVSquared’s reach spreads […]
Cross-platform measurement firm TVSquared has announced the appointment of industry veteran Bob Ivins as its chief strategy officer. The exec joins from Ampersand where he served as chief data officer. He also has held roles at Mindshare, Comcast, Comscore, Nielsen, Yahoo and I/Pro, all in senior or executive roles where he was integral to developing […]
Sky has announced a partnership with ad measurement firm TVSquared to create a solution which will give advertisers a better idea of whether their investment has led to sales and website visits. Ad revenue has been particularly heavily hit across the board amid the ongoing coronavirus pandemic, with uncertainty over conversion rates leading many companies […]
Little Dot Studios selects Amagi for OTT and CTV expansion digitaltveurope.com/2021/02/26/lit… https://t.co/XudJTsnAhw
26 February 2021 @ 16:00:01 UTC
.@SkyUK complains to Serie A over @dazngroup bid, raises concerns over TIM deal digitaltveurope.com/2021/02/26/sky… https://t.co/C8AZ1hAe3G
26 February 2021 @ 15:00:00 UTC
.@ATT takes huge DirectTV hit as it spins-off video businesses digitaltveurope.com/2021/02/26/att… https://t.co/Te1bB1EltC
26 February 2021 @ 14:03:00 UTC
Sprint merger drives Deutsche Telekom beyond €100 billion in 2020 revenues digitaltveurope.com/2021/02/26/spr… https://t.co/sr3i7QTfiC
26 February 2021 @ 13:03:31 UTC
Wall Street mixed on @paramountplus digitaltveurope.com/2021/02/26/wal… https://t.co/cauTwxR2Gt
26 February 2021 @ 12:09:24 UTC
