Cross-platform TV ad measurement firm TVSquared has been onboarded by video advertising platform SpotX as a preferred measurement and attribution partner. SpotX said that TVSquared will “power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local CTV campaigns”. The partnership will encompass North America, Europe, and Latin America. The ADvantage platform […]
Cross-platform TV ad measurement firm TVSquared has announced the appointment of former Kantar Media Global CEO Andy Brown as an advisor. The company said that Brown will provide strategic counsel to TVSquared’s Board and executive team. Brown is a well-known industry veteran who has spent nearly half of his career in CEO roles. He spent […]
Cross-platform ad measurement firm TVSquared has announced a partnership with information services company Experian. The partnership will combine TVSquared’s linear TV ad measurement offering with Experian’s data and identity assets into the ADvantage platform. As a result, the platform promises to provide greater and more robust audience insights for advanced TV campaigns. TVSquared’s reach spreads […]
Cross-platform measurement firm TVSquared has announced the appointment of industry veteran Bob Ivins as its chief strategy officer. The exec joins from Ampersand where he served as chief data officer. He also has held roles at Mindshare, Comcast, Comscore, Nielsen, Yahoo and I/Pro, all in senior or executive roles where he was integral to developing […]
Sky has announced a partnership with ad measurement firm TVSquared to create a solution which will give advertisers a better idea of whether their investment has led to sales and website visits. Ad revenue has been particularly heavily hit across the board amid the ongoing coronavirus pandemic, with uncertainty over conversion rates leading many companies […]
ICYMI: @netflix trans employees and allies stage walkout digitaltveurope.com/2021/10/22/net… https://t.co/JX2Mi5FJLo
23 October 2021 @ 18:06:00 UTC
Don't miss Digital TV Europe's upcoming DTVE Autumn Symposium event next week on October 26th with @ActiveVideo to… twitter.com/i/web/status/1…
23 October 2021 @ 14:02:00 UTC
DTVE: the week in view – The future of American SVOD lies outside of the US digitaltveurope.com/comment/the-fu… https://t.co/KE5s8dwFUe
23 October 2021 @ 12:00:03 UTC
ICYMI: LaLiga rejects regulator’s call to abandon five-year rights tender digitaltveurope.com/2021/10/22/lal… https://t.co/gJyARcLAXy
22 October 2021 @ 20:30:00 UTC
ICYMI: @hbomax continues growth despite US dip digitaltveurope.com/2021/10/22/hbo… https://t.co/8YJg8RkeU4
22 October 2021 @ 19:30:00 UTC
