Innovid announces US$160 million TVSquared acquisition

CTV ad delivery and measurement platform Innovid has announced the acquisition of TVSquared for US$160 million. TVSquared is a global measurement and attribution platform for converged TV, and Innovid said that the deal will establish “a new currency-grade standard for cross-platform measurement, powered by the scale and automation of an independent global ad server.” The […]

TVSquared onboarded by SpotX

Cross-platform TV ad measurement firm TVSquared has been onboarded by video advertising platform SpotX as a preferred measurement and attribution partner. SpotX said that TVSquared will “power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local CTV campaigns”. The partnership will encompass North America, Europe, and Latin America. The ADvantage platform […]

Former Kantar CEO Andy Brown appointed advisor at TVSquared

Cross-platform TV ad measurement firm TVSquared has announced the appointment of former Kantar Media Global CEO Andy Brown as an advisor. The company said that Brown will provide strategic counsel to TVSquared’s Board and executive team. Brown is a well-known industry veteran who has spent nearly half of his career in CEO roles. He spent […]

TVSquared and Experian announce partnership

Cross-platform ad measurement firm TVSquared has announced a partnership with information services company Experian. The partnership will combine TVSquared’s linear TV ad measurement offering with Experian’s data and identity assets into the ADvantage platform. As a result, the platform promises to provide greater and more robust audience insights for advanced TV campaigns. TVSquared’s reach spreads […]

Industry veteran Ivins in at TVSquared as CSO

Cross-platform measurement firm TVSquared has announced the appointment of industry veteran Bob Ivins as its chief strategy officer. The exec joins from Ampersand where he served as chief data officer. He also has held roles at Mindshare, Comcast, Comscore, Nielsen, Yahoo and I/Pro, all in senior or executive roles where he was integral to developing […]

Sky partners with TVSquared for ad effectiveness tracking tech

Sky has announced a partnership with ad measurement firm TVSquared to create a solution which will give advertisers a better idea of whether their investment has led to sales and website visits. Ad revenue has been particularly heavily hit across the board amid the ongoing coronavirus pandemic, with uncertainty over conversion rates leading many companies […]