Data insights firm Kanatar has announced the hire of Bata boss Alexis Nassard as its CEO.
Starting on December 30, Nassard joins with almost 30 years of experience in FMCG and retail. Prior to Bata, Nassard spent six years at Heineken in a variety of roles and 17 years with Procter & Gamble.
Of his appointment, Nasard said: “Throughout my career Kantar has been a trusted advisor. Kantar’s data, insights and advice informed many of the strategies, as well as communication and commercial plans my teams and I led. As much as I understand Kantar’s heritage and reputation today, it is our future that excites me most.
“The combination of Kantar’s deep understanding of consumers around the world, our proprietary data sets and our growing expertise in advanced analytics and artificial intelligence puts us in a leading position to reshape the insights and consulting market, whilst offering clients superior analytics they can monetize.
Kantar Chairman Adam Crozier said: “In Alexis we have appointed a world-class CEO. As a former CMO and client he understands the value Kantar delivers, and the role it plays in advising the world’s biggest consumer brands. Throughout his career Alexis has built a reputation for innovation, creativity and operational excellence. As we transform our business and position ourselves for growth, Alexis’ leadership and international experience will be instrumental in fulfilling the ambition that we have for Kantar.”
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