Crozier is an extremely experienced executive, having previously served as CEO of British pubcaster ITV from 2010-17. There he shifted the broadcaster’s strategy to be less reliant on advertising and ramping up its production business. He also served as CEO of Royal Mail, the English Football Association, and was joint-CEO of Saatchi & Saatchi.
The appointment comes a little over six months since Bain Capital acquired 60% of Kantar for US$4 billion.
Stuart Gent, managing director of Bain Capital said: “Adam’s experience at the intersection of advertising, media, retail and technology, alongside his track record of guiding management teams on transformation journeys, make him an excellent appointment to support Kantar in their next phase of growth.“
Crozier said: “Kantar is an outstanding company, unrivalled in its global reach and local presence. Its success, and opportunity, lies in the impact it delivers for clients. It is a trusted adviser to household brand names in every corner of the world, helping develop data-driven marketing strategies, and is a key ecosystem partner for global technology leaders like Alibaba, Amazon, Facebook and Google.
“I am delighted to be joining this highly-skilled and dedicated global team and look forward to working with them, and all our brand partners.”
Kantar previously hired 10-year ITV veteran Ian Griffiths as its chief financial officer in January, while CEO Eric Salama announced his intention to step down during 2020.
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