ITV


BritBox launches in Australia in latest step of global rollout

ITV-BBCS joint-venture SVOD BritBox has made its bow in Australia. The streamer offers viewers ‘the largest streaming collection of British drama and comedy on demand’, and launches in the country following successful rollouts in the US, Canada and the UK. The former two countries have a combined total of more than one million subscribers. Launching […]

UK’s ITV restructures to focus on streaming, with Kevin Lygo taking new role

UK commercial broadcaster ITV is to restructure its business around streaming and has named the key execs to head a new unit to drive the strategy. The ‘media and entertainment division’ includes two new arms, with a broadcast side focused on achieving mass simultaneous reach via linear and an on-demand team exploring digital product development […]

ITV to commission AVOD originals and eyes more BritBox coproductions

ITV CEO Carolyn McCall has said the UK commercial broadcaster will start to commission original programming for its AVOD service ITV Hub and has talked up co-production opportunities for its joint venture streamer BritBox. McCall, who has had to steer ITV through a huge revenue drop over the past six months since the pandemic started, […]

BritBox North America chief Sriraman departs

BritBox president & CEO for North America Soumya Sriraman is leaving the BBC Studios and ITV joint venture streamer. Sriraman has been in the role since 2017, having previously been VP of franchise and digital enterprises at BBC Worldwide North America, before it became part of BBCS. She will formally depart at the end of […]

BritBox launches on Freesat

ITV and BBC streaming joint venture service BritBox has launched on Freesat, the UK’s free to air satellite TV platform. BritBox will be among the apps available on Freesat’s latest 4K UHD-capable set-tops. BritBox is currently available on TV streaming devices adding Amazon Fire TV to Apple TV and Google Chromecast, as well as through […]

ITV sets 2030 net zero carbon goal

British pubcaster ITV has set a net zero carbon goal for 2030. The broadcaster said that it will make its entire business – from productions to operations and travel – entirely carbon neutral by the end of the decade. This will be achieved through a reduction of 46% in emissions from ITV’s buildings and energy […]

ITV signs up InfoSum for data strategy

UK pubcaster ITV has announced a new partnership with identity infrastructure provider InfoSum to improve its first-party data strategy. The move, the broadcaster said, will “make its 30 million ITV Hub users available for advertisers to match against and activate as target audiences via a secure and compliant solution without either party needing to exchange […]

BritBox partners to invest A$35m in Australian venture

UK commercial broadcaster ITV and BBC Studios (BBCS) are to inject more than A$35m (€21 million) into BritBox’s soon-to-launch Australian operation. BBCS and ITV, which revealed in March plans to launch an Aussie version of the British content-focused streamer, will both invest A$17.7m ($12.7m) in the streamer over the next three years. The SVOD service, which […]

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