ITV


ITV Hub hits 30 million registered users ahead of BritBox launch

ITV’s ad-supported on-demand service ITV Hub has surpassed 30 million registered users. The milestone was hit two years ahead of the British PSB’s initial target, with the broadcaster launching a strategy in July 2018 that aimed to increase registered users from 25 million to 30 million by 2021. The platform had 21 million registered users […]

BritBox announces UK management team

BritBox has announced its management team for the UK ahead of the streamer’s launch in Q4. The team is led by the previously announced Reemah Sakaan who has expanded her BritBox US and CA role to become group director of SVOD at ITV. She is responsible for leading the UK launch and reports to Kevin […]

ITV Studios’ Kyriacou to take charge at Viacom UK, Northern and Eastern Europe

ITV Studios’ Maria Kyriacou is joining Viacom International Media Networks (VIMN). The exec – who most recently served as president of international for ITV Studios – has boarded the media group as president for VIMN UK, Northern and Eastern Europe, replacing James Currell, who departed the business in June. She joins the business almost two months […]

TV industry ‘more brutal than ever’ says ITV chief

ITV’s director of television Kevin Lygo has admitted that the industry has become more “brutal than ever” on shows that do not immediately perform and admitted it is becoming tougher to take programming risks. Speaking on the first day of the Royal Television Society (RTS) event in Cambridge, Lygo told delegates that there “is a […]

ITV taps Imagine for advertising upgrade

Imagine Communications’ Landmark II advertising sales solution has been chosen by UK commercial broadcaster ITV as an upgrade to better manage linear airtime sales across its advertising ecosystem. The implementation leverages existing API-based touch points that have been developed by Imagine for key ITV systems, enabling the integration of Landmark II into the ITV advertising technology platform and […]

Berenberg: ‘uncompelling’ Britbox leaves ITV ‘between a rock and hard place’

The proposed Britbox streaming service between ITV and BBC in the UK looks “uncompelling” in the face of growing SVOD competition, including Apple’s announcement that its own streaming offering would be priced as low as US$4.99, according to analysts from Berenberg, which have ITV a ‘hold’ recommendation. According to Berenberg’s analysts, Britbox will likely struggle […]

ITV signs free to air La Liga deal

British PSB ITV has signed a deal with La Liga to cover the kick off of the new season. Announced a little more than 24 hours ahead of the season-opener, the broadcaster will present one game from each of the first three match day on ITV4. ITV will also air weekly La Liga highlights throughout […]

ITV chief: BBC iPlayer plans will not impact BritBox

The BBC’s plans to extend the window under which content is available on its iPlayer service will not have a major impact on BritBox, the planned new SVOD JV with ITV, according to ITV chief executive Carolyn McCall. Speaking on ITV’s latest quarterly earnings call at the end of last week, McCall said that ITV […]

KPN launches children’s portal

Dutch KPN has launched a portal on its iTV app specifically aimed at children aged 0-6.  A part of the KPN iTV app on tablets, subscribers can access a child-friendly environment for watching content such as Bob the Builder and Dora The Explorer. The move is an attempt to create a service for KPN subscribers […]

ITV looks forward to digital future with BritBox and advanced advertising

ITV believes there is “a real appetite” for a new British streaming service like BritBox, with CEO Carolyn McCall hailing the Q4 launch of the ITV-BBC JV alongside ITV’s new programmatic advertising platform as evidence of acceleration of the company’s digital and data capabilities in its latest quarterly update. In its results announcement the commercial […]

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