ITV creates new Insights Group under Neil Mortensen

UK broadcaster ITV has created a new ITV Insights Group, bringing together specialists in market, media research, analytics and data science to generate audience-centric insights for all the teams across ITV.  The group will be led by Neil Mortensen, who was previously director of audiences and becomes director of the ITV Insights Group. Mortensen has […]

TV Advertising: ITV boss says main focus is to grow digital advertising across ITVX

ITV’s chief executive officer Carolyn McCall has said the UK broadcaster is currently focusing on growing its digital advertising business and revenue for its AVOD platform ITVX, in a keynote session at The Future of TV Advertising Global in London.  “Mass reach to a linear (audience) will still be an incredibly important thing to advertisers, […]

ITV extends upgrade of satellite broadcasts to HD

UK commercial broadcaster ITV is extending the upgrade of SD feeds on satellite to the Channel, Border Scotland, UTV and Wales regions. The Channel and Border Scotland regions will be upgraded to HD on satellite on Tuesday 12 December, meaning that viewers in these regions as well as those in the UTV and Wales regions […]

ITVX reaches more than 2.7bn streams and 40m registered users since launch

ITVX reports significant grow since launching last year, attracting more than 40 million registered users and recording over 2.7 billion streams. ITV, the UK broadcaster behind the streaming service, revealed since it debut ITVX has been up year on year across all genres, with drama, sport and film more than doubled. ITVX launched in late […]

ITV signs deal with Disney Entertainment, with Disney+ and FX titles to land on ITVX

Disney+ and FX originals Extraordinary and Under The Banner Of Heaven are both heading to UK streamer ITVX, underlining the increasing rights flexibility from the Mouse House. The deal with Disney Entertainment will see the first season of Extraordinary and Under The Banner Of Heaven become available on the commercial broadcaster’s streaming service ITVX and its free-to-air channel ITV2 in the first […]

ITV names head of creative strategy

Tatiana Jezierski, formerly strategy director at advertising agency Mother, is to join ITV Creative, the in-house agency set up to promote ITV content, later this month as head of creative strategy. The move will re-unite Jezierski with Niki Garner, director of ITV Creative, on the leadership team of ITV’s in-house creative agency; Garner was also […]

Digital and Studios growth offsets advertising decline for ITV

UK broadcaster ITV’s shift to streaming continues with ITVX seeing total streamed hours increasing by 27% to the end of September and total digital advertising revenues up 25% to £283m. Across ITV’s Media & Entertainment division, however, revenue dropped 7% to £1.459bn (down from £1.561bn in 2022) and the company said the “challenging” ad market […]

EE and BT TV customers prevented from skipping ITV ads

From today, EE and BT TV customers in the UK can no longer skip ads on commercial broadcaster ITV’s channels, either via live streaming or recordings. The change, announced in a community forum, affects BT customers using its Mini Box and TV Box Pro using the devices to stream channels from the internet. It means […]

ITV and ViewersLogic report reveals Peak TV ad spots deliver long-term uplift

ITV in collaboration with ViewersLogic has built a cross market study that connects individual level advertising exposures to web visits and measures the effectiveness of ads over a longer 90-day window. According to its findings, ITV’s new research The Hidden Value of Peak, produced using ViewersLogic’s single-source data, revealed peak TV spots deliver direct responses […]

ITV upgrades satellite viewers to all-HD

UK free-to-air broadcaster ITV has upgraded its satellite viewers with SD-only set-top boxes across the English Channel, Border Scotland, the UTV Northern Ireland and Wales Regions to all-HD on satellite for ITV1 and all its other linear channels, including ITV2, ITV3, ITV4 and ITVBe. ITV1 viewers in the Channel and Border Scotland regions will be […]

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