ITV


ITV betting big on personalisation of Hub

UK broadcaster ITV is aiming to more double average monthly users to its ITV Hub on-demand service and increase the average number of hours spent by 75% through initiatives including a much greater degree of personalisation of the offering, according to Stuart Jones, head of product, AVOD. Speaking at the Video Exchange Streaming event in […]

BritBox launches, signs up Channel 4 and secures EE distribution deal

Channel 4 has joined the BBC and ITV’s joint streaming service BritBox as it launches in the UK almost nine months after plans were first confirmed. The fledgling platform has struck a three-year deal with C4 for more than 1,000 hours of content from catch-up service All 4, including comedy, drama and non-scripted programmes, as […]

England vs South Africa becomes most watched TV moment of the year

England’s defeat to South Africa in the Rugby World Cup final on ITV was the most watched TV moment of 2019 in the UK. The PSB said that coverage for the final reached an audience peak of 12.8 million viewers. This means that it was the most watched TV moment of the year on any […]

ITV Hub hits 30 million registered users ahead of BritBox launch

ITV’s ad-supported on-demand service ITV Hub has surpassed 30 million registered users. The milestone was hit two years ahead of the British PSB’s initial target, with the broadcaster launching a strategy in July 2018 that aimed to increase registered users from 25 million to 30 million by 2021. The platform had 21 million registered users […]

BritBox announces UK management team

BritBox has announced its management team for the UK ahead of the streamer’s launch in Q4. The team is led by the previously announced Reemah Sakaan who has expanded her BritBox US and CA role to become group director of SVOD at ITV. She is responsible for leading the UK launch and reports to Kevin […]

ITV Studios’ Kyriacou to take charge at Viacom UK, Northern and Eastern Europe

ITV Studios’ Maria Kyriacou is joining Viacom International Media Networks (VIMN). The exec – who most recently served as president of international for ITV Studios – has boarded the media group as president for VIMN UK, Northern and Eastern Europe, replacing James Currell, who departed the business in June. She joins the business almost two months […]

TV industry ‘more brutal than ever’ says ITV chief

ITV’s director of television Kevin Lygo has admitted that the industry has become more “brutal than ever” on shows that do not immediately perform and admitted it is becoming tougher to take programming risks. Speaking on the first day of the Royal Television Society (RTS) event in Cambridge, Lygo told delegates that there “is a […]

ITV taps Imagine for advertising upgrade

Imagine Communications’ Landmark II advertising sales solution has been chosen by UK commercial broadcaster ITV as an upgrade to better manage linear airtime sales across its advertising ecosystem. The implementation leverages existing API-based touch points that have been developed by Imagine for key ITV systems, enabling the integration of Landmark II into the ITV advertising technology platform and […]

Berenberg: ‘uncompelling’ Britbox leaves ITV ‘between a rock and hard place’

The proposed Britbox streaming service between ITV and BBC in the UK looks “uncompelling” in the face of growing SVOD competition, including Apple’s announcement that its own streaming offering would be priced as low as US$4.99, according to analysts from Berenberg, which have ITV a ‘hold’ recommendation. According to Berenberg’s analysts, Britbox will likely struggle […]

ITV signs free to air La Liga deal

British PSB ITV has signed a deal with La Liga to cover the kick off of the new season. Announced a little more than 24 hours ahead of the season-opener, the broadcaster will present one game from each of the first three match day on ITV4. ITV will also air weekly La Liga highlights throughout […]

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