ITV

ITV signs up M2A Media for additional 12 months

Cloud-based video solutions provider M2A Media has renewed its contract with ITV by 12 months. The company’s chosen by ITV to aid in the development of its catch-up assets for live programmes. The project was deemed such a success that it made it to the shortlist of this year’s EBU Technology & Innovation Award. Following […]

BritBox discussions ‘stalled’ as ITV and BBC agendas diverge

The future of BritBox UK could be in question as the BBC and ITV look to work their way out of a reported deadlock in discussions. The planned UK service, which is to provide British content alongside new BritBox originals commissioned from UK production companies, has been delayed due to stalled talks between the broadcasters, […]

FA Cup to be entirely free-to-air in UK

ITV has announced a broadcast deal to show the Emirates FA Cup from 2021. This, combined with the BBC’s renewed contract signed in March, will mean that the competition will be shown exclusively on free-to-air television from 2021-25.   ITV has, in effect, taken the broadcast spot that previously had been held by BT Sport. […]

ITV banking on targeted programmable advertising after tough Q1

ITV is “making good progress” on delivering its strategy after turning in a Q1 performance “very much as we expected”, according to CEO Carolyn McCall. The UK commercial broadcaster’s revenues were down 4% to £743 million (€868 million), with modest growth from ITV Studios and 22% growth in video-on-demand revenues offset by an overall decline […]

ITV deploys Amobee tech to deliver programmatic advertising

UK commercial broadcaster ITV has unveiled an exclusive UK and Ireland licensing agreement with global digital ad tech company Amobee, for end to end programmatic buying and selling of premium video inventory on VOD service ITV Hub. The partnership will enable ITV to launch a fully programmatic advanced advertising platform that allows advertisers complete control […]

ITV’s McCall defends BritBox UK project

ITV boss Carolyn McCall has defended the broadcaster’s SVOD tie-up with the BBC, BritBox UK, saying the endeavour is sufficiently “distinctive” and will be “liberating” for producers. Unveiled a month ago by McCall, BritBox UK is intended to be the British equivalent of the eponymous two-year-old US SVOD, offering both archive content and originals. However, its […]

BritBox carries risk of ‘cannibalising’ ITV’s business, say analysts

BritBox, the planned UK SVOD JV between the BBC and ITV, is unlikely to be profitable before 2024, unlikely to contribute to ITV’s bottom line until 2023, and carries a risk of cannibalising ITV’s existing core free-to-air business, according to analysts at Berenberg. According to the investment bank, “the question of positioning the service in […]

BBC and ITV to bring BritBox to the UK

The BBC and ITV expect to launch their joint SVOD service BritBox in the UK in the second half of this year, after agreeing a joint vision for the service. BritBox is currently available in North America and the UK version of the service will offer British content alongside new BritBox originals, commissioned from UK […]

ITV: political uncertainty impacting ad demand

ITV reported revenue gains but a decrease in earnings for full year 2018, and warned that political and economic uncertainty will impact ad revenues in the first part of 2019. ITV said that economic and political uncertainty “continues to impact the demand for advertising,” with total advertising forecast to be down 3% to 4% for […]

ITV secures La Liga football

British broadcaster ITV has struck a deal with Spanish football league La Liga, to show one game a week on free-to-air channel ITV4 until the end of the season. Having kicked off this past Sunday (24 February) with Levante vs. Real Madrid, the channel will continue to carry weekly matches, along with a midweek highlights […]

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