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Facebook and Instagram to launch ad-free subscription plans

Meta parent company to Facebook and Instagram said it will introduce ad-free paid subscriptions plans for users of both social media platforms across markets in the EU, EEA and Switzerland by November.   The plans were first reported by the Wall Street Journal, to meet European regulations who have been seeking to curb the use […]

Meta reportedly mulling ad-free Facebook and Instagram subscriptions for EU

Following the accelerating trend to charge users for ad-free versions of digital services, Meta is reportedly preparing to charge users in the European Union a US$14 a month fee if they do not agree to allow the tech giant to use their data to deliver targeted advertising. In plans first reported by the Wall Street […]

Threads loses more than half of users since launch

Mark Zuckerberg has revealed Threads, the rival app to Elon Musk’s X the rebrand of Twitter, has lost more than half of its users following its launch this month. According to Reuters, in a call to employees last week the Meta boss said the text version app of Instagram has struggled to retain its users […]

TikTok expands video length to 10 minutes, Instagram shutters IGTV

Short-form video app TikTok is rolling out longer videos on its platform. The company is seemingly stretching its definition as a short-form video platform, informing users that they now have the ability to upload videos up to 10 minutes in length.  This comes after TikTok increased the maximum video length from three minutes to 10 […]

Instagram adds ads to Reels

Facebook has introduced ads on Instagram Reels. Launched last year, Instagram Reels effectively serves as the Facebook-owned social media app’s answer to TikTok. It allows creators to upload short-form videos which are then presented to viewers via an algorithmically-driven feed based on tailored preferences. Instagram initially tested ads against Reels in India, Brazil, Germany and […]

eMarketer: 2018 to be milestone year for digital video ads in the US

US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018, marking a milestone year of digital video advertising, according to eMarketer. The research firm said that video ad spend will make up 25% of US digital ad spending this year with Facebook capturing nearly a quarter of this video ad […]

Instagram launches IGTV

Instagram has formally launched its previously rumoured, long-form, vertical video service, IGTV. The Facebook-owned photo sharing service described IGTV as Instagram’s “most exciting feature to date” and the beginning of “a new chapter of video on Instagram”. Users are able to access IGTV through a standalone app or within the Instagram app itself. Videos appear […]

Report: Instagram to make a push into long-form video

Instagram is reportedly planning to allow video uploads of up to an hour and is looking to roll out a professional video hub as part of its service. The Facebook-owned photo sharing site has had conversations in recent weeks with content makers and publishers about producing long-form video for the platform, according to a Wall Street […]

Pew: Facebook no longer most popular online platform among US teens

Facebook is no longer the most popular online platform among US teens, with more now claiming to use YouTube, Instagram and Snapchat, according to the Pew Research Center. The ‘Teens, Social Media and Technology 2018’ report said that a shift in teens’ social media use is just one example of how the technology landscape for young people […]

Ampere study highlights shifting online video pattern

YouTube remains the most watched video service overall across 14 major markets, but Facebook now attracts just under half the number of eyeballs of Google’s service, according to Ampere Analysis’ Top Online Video Services Barometer. YouTube was the most watched service in all but one of the markets surveyed. The UK was the exception, where […]

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