TikTok expands video length to 10 minutes, Instagram shutters IGTV

Short-form video app TikTok is rolling out longer videos on its platform. The company is seemingly stretching its definition as a short-form video platform, informing users that they now have the ability to upload videos up to 10 minutes in length.  This comes after TikTok increased the maximum video length from three minutes to 10 […]

Instagram adds ads to Reels

Facebook has introduced ads on Instagram Reels. Launched last year, Instagram Reels effectively serves as the Facebook-owned social media app’s answer to TikTok. It allows creators to upload short-form videos which are then presented to viewers via an algorithmically-driven feed based on tailored preferences. Instagram initially tested ads against Reels in India, Brazil, Germany and […]

eMarketer: 2018 to be milestone year for digital video ads in the US

US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018, marking a milestone year of digital video advertising, according to eMarketer. The research firm said that video ad spend will make up 25% of US digital ad spending this year with Facebook capturing nearly a quarter of this video ad […]

Instagram launches IGTV

Instagram has formally launched its previously rumoured, long-form, vertical video service, IGTV. The Facebook-owned photo sharing service described IGTV as Instagram’s “most exciting feature to date” and the beginning of “a new chapter of video on Instagram”. Users are able to access IGTV through a standalone app or within the Instagram app itself. Videos appear […]

Report: Instagram to make a push into long-form video

Instagram is reportedly planning to allow video uploads of up to an hour and is looking to roll out a professional video hub as part of its service. The Facebook-owned photo sharing site has had conversations in recent weeks with content makers and publishers about producing long-form video for the platform, according to a Wall Street […]

Pew: Facebook no longer most popular online platform among US teens

Facebook is no longer the most popular online platform among US teens, with more now claiming to use YouTube, Instagram and Snapchat, according to the Pew Research Center. The ‘Teens, Social Media and Technology 2018’ report said that a shift in teens’ social media use is just one example of how the technology landscape for young people […]

Ampere study highlights shifting online video pattern

YouTube remains the most watched video service overall across 14 major markets, but Facebook now attracts just under half the number of eyeballs of Google’s service, according to Ampere Analysis’ Top Online Video Services Barometer. YouTube was the most watched service in all but one of the markets surveyed. The UK was the exception, where […]

RTL partners with Wochit for social video

Mediengruppe RTL has partnered with Wochit, a video creation platform aimed at editorial teams uploading to services like Facebook, Twitter and Instagram. Wochit said RTL had chosen its platform so it can create optimised, short-form social and online video, with its tools to be used by teams working across the RTL, RTL2, RTL Next and […]

Former Google, Instagram staffers launch Dreams mobile TV app

Former Google and Instagram staff members, Tom Bender and Greg Hochmuth, have launched a new “mobile-only TV network” app called Dreams. Dreams collects videos from more than 100 content partners into a swipeable interface, which the company likened to channel surfing on a traditional television. The app only displays portrait or vertical videos, which fill a […]

Instagram reaches 1 million advertisers

Instagram now claims to have more than one million active monthly advertisers – up from 200,000 this time last year.  Announcing the milestone on the company blog, Instagram said that 8 million businesses now use Instagram business profiles, with most adoption coming from the US, Brazil, Indonesia, Russia and the UK. Some 120 million of […]

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