Dataxis


Dataxis: producers diverging on US FAST strategy

Fremantle’s Supermarket Sweep is the producer-created FAST channel with the greatest monthly reach in the US, followed by Sony’s Game Show Central and BBC Studios’ Classic Doctor Who, according to a survey by research outfit Dataxis. Sony, BBC Studios and Fremantle dominate the FAST channel universe created by production companies and distributed via the platforms […]

Sub-Saharan Africa: slow progress on switchover

As South Africa grinds through towards completion of its protracted switchover to digital TV, Sub-Saharan Africa as a whole will continue to see slow growth of DTT homes through to 2027, with analogue broadcasting remaining on air in many countries, according to Dataxis. The research outfit predicts that the proportion of digital terrestrial households will […]

OTT on the rise in Australia and New Zealand

OTT subscriptions are set to overtake DTH in Australia and New Zealand by 2026. While OTT pay TV offers have struggled to gain traction in the region, that is likely to change in the coming years, claims a new report from Dataxis.  The report notes that Foxtel Now and Kayo Sports, respectively the SVOD and […]

High costs prohibiting OTT growth in sub-Saharan Africa

Showmax and Netflix are dominating the sub-Saharan SVOD market, a new report has revealed. According to Dataxis, Showmax and Netflix are the dominant players in the SVOD market with a market share of 31.6% and 29.7% of subscribers respectively. Other Western players including Amazon Prime Video and Apple TV+ are struggling to get a foothold […]

Football revenues in Latin America on the slide

Football distribution revenues in Latin America tumbled by close to 40% last year, with only limited signs of improvement in 2021, according to analysis by Dataxis. According to the research outfit, football generated US$900 million across the region in 2020, down by 38% in dollars. Although 2021 is expected to be a recovery year, the […]

Disney+ strong in Southern Asia

Disney+’s rollout in Southern Asia is going strongly. According to research from Dataxis, the region has already amassed 30 million Disney+ subscribers – approximately 30% of all subscribers worldwide. This is spread across India (where Disney+ launched in April 2020), Indonesia (September 2020) and Singapore (February 2021). The report notes that this strong performance can […]

Smart TV on the up in Latin America

Smart TV penetration has experienced significant growth in Latin America, according to research by Dataxis, which calculates that there will be 111 million devices installed across the continent by the end of this year. According to the research outfit, the rapid progress of Smart TVs in Latin America is caused by a number of factors. […]

European AVODs still in consolidation phase with limited growth claims report

Ad-supported streamers in Europe are some way behind their counterparts across the world, a new study claims. According to a report from Dataxis, YouTube is still the dominant force in ad-supported video platforms in Europe while its share is in decline in the US. The report notes that the European AVOD market is mostly comprised […]

Nordics ahead of rest of Europe on pay TV ARPU and OTT adoption

The average revenue per user for pay TV in the Nordics is at record levels, a new report claims. According to new figures from research firm Dataxis, pay TV subscribers in the region are generating an ARPU of €40 per month, putting it far ahead of other countries in Central and Western Europe. The region […]

Dataxis: pay DTH on the slide, IPTV eclipses cable and OTT surpasses DTT

DTH satellite remains the most-used technology for subscription TV in Europe by revenue, but its prominence has declined since 2015, with cable now turning in less revenue than IPTV and DTT pay TV turning in less than OTT TV, according to research by Dataxis. According to the research outfit, total total subscription revenues of the […]

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