The number of pay TV and over-the-top (OTT) video subscribers in South Asia is due to grow at a compound annual growth rate (CAGR) of 7.4% between 2017 and 2023, according to Dataxis.
The research firm estimates that subscribers in the South Asian Association for Regional Cooperation (SAARC) region will increase from 226 million in 2017 to 371 million in 2023.
“India is by far the biggest market among SAARC countries, accounting for 81% of the total pay TV and OTT subscriber base,” according to the report.
“The pay TV and OTT revenues in SAARC will be growing at a CAGR of 9.4%, accounting for US$18 billion in 2023. India will contribute up to 80% to the total pay TV and OTT revenues, accounting for US$14.7 billion out of the total SAARC revenues.”
The SAARC countries in the study were India, Pakistan, Bangladesh, Nepal, Sri Lanka, Bhutan and the Maldives.
.@ITV rules out BT Sport deal, but CEO Jansen still optimistic of sale #TopStoriesofTheWeek digitaltveurope.com/2021/07/29/itv… https://t.co/qCwf3Bl4WB
01 August 2021 @ 09:34:00 UTC
ICYMI: @CuriosityStream goes linear in DACH digitaltveurope.com/2021/07/30/cur… https://t.co/JxiEHkUHbg
31 July 2021 @ 17:31:00 UTC
DTVE: the week in view – Broadcasting the Games – how the TV industry delivered the #Olympics during a state of eme… twitter.com/i/web/status/1…
31 July 2021 @ 12:35:00 UTC
.@canalplus secures win in legal battle with @beINSPORTS #TopStoriesofTheWeek digitaltveurope.com/2021/07/26/can…
31 July 2021 @ 09:31:00 UTC
ICYMI: Executive shakeup at @Discovery networks digitaltveurope.com/2021/07/30/exe… https://t.co/yBfttaHE3t
30 July 2021 @ 20:01:00 UTC
