The research firm estimates that subscribers in the South Asian Association for Regional Cooperation (SAARC) region will increase from 226 million in 2017 to 371 million in 2023.
“India is by far the biggest market among SAARC countries, accounting for 81% of the total pay TV and OTT subscriber base,” according to the report.
“The pay TV and OTT revenues in SAARC will be growing at a CAGR of 9.4%, accounting for US$18 billion in 2023. India will contribute up to 80% to the total pay TV and OTT revenues, accounting for US$14.7 billion out of the total SAARC revenues.”
The SAARC countries in the study were India, Pakistan, Bangladesh, Nepal, Sri Lanka, Bhutan and the Maldives.