Viacom launches Paramount+ SVOD service in Hungary

Viacom International Media Networks (VIMN) has launched Paramount+ in Hungary, marking the SVOD service’s second release in the region following its recent rollout in Poland. Paramount+ is available to customers of Magyar Telekom as part of the network operator’s Moziklub video-on-demand platform. It can be accessed through Magyar Telekom’s set top boxes and via its […]

Netflix having significant impact in CEE, says IHS Markit

Netflix is having a significant impact on subscription TV in Central and Eastern Europe, even if its penetration lags far behind markets in Western Europe, according to Andrey Popov, home entertainment analyst at IHS Markit. Despite a widespread perception that Netflix is having a negligible impact in CEE because it has not localised its service […]

SVOD players ‘need to drop prices’ to succeed in CEE

In order to succeed in Central and Eastern Europe, SVOD operators need to reduce the price of their services to US$3-$5, according to the founder of CIS-based OTT TV provider Divan.TV. Speaking at the Digital TV Central and Eastern Europe conference in Budapest today, Andrey Kolodyuk said that subscription video-on-demand players should also focus on local […]

CEE telcos ‘can benefit from OTT TV’ in challenging market for Netflix

The small size of markets and the low-cost of triple-play make the CEE region challenging for the likes of Netflix and present the opportunity for telcos to take the lead in OTT TV, according to Nikola Francetic. Speaking at Digital TV CEE in Budapest, the head of group content, media and broadcasting, at Telekom Austria […]

Antenna Group agrees Viceland distribution deal

Antenna Group has signed a deal with Vice Media to become the exclusive distributor of original content from the Viceland TV channel across Central and Eastern Europe (CEE). Antenna Group’s international distribution arm, Antenna International Enterprises, will represent more than 300 hours of original Viceland content across CEE territories including Russia, Greece, Romania, Croatia and […]

Eastern Europe to lose one million pay TV subscribers

Eastern Europe will lose one million pay TV subscribers between 2016 and 2022, according to Digital TV Research. The report claims that poor job prospects in the region, forcing people to seek work abroad, combined with low birth rates, will have a knock-on effect for the TV sector. “The number of TV households will fall […]

TV Connect 2017: CEE operators yet to make full use of data analytics

Pay TV operators in central and eastern Europe in the midst of rolling out non-linear OTT-based digital services have still to make full use of consumer data and analytics to tune their offerings to what customers want, attendees at the TV Connect event in London heard yesterday. Taking part in a panel session on ‘The […]

RTL appoints new CEE and Asia chief

Luxembourg-based broadcast group RTL has named Andreas Fischer senior VP business development and regional operations CEE and Asia. He succeeds Andreas Rudas whose contract is up, but will continue to consult on RTL Hungary and be vice chairman of the board of the Hungarian operation. The outgoing Rudas has been chairman of the board of […]

Digital TV CEE: Netflix unlikely to progress in CEE

Netflix is unlikely to make significant headway in most markets in central and Eastern Europe without making significant and probably uneconomic investments in local content, according to a line-up of speakers at the Digital TV CEE conference in Budapest. Despite the global SVOD player’s decision to localise its service in Poland, there is still a […]

Mixed prospects for CEE pay TV

Almost a third the big pay TV operators in central and eastern Europe will shed subscribers in the next five years with a wider economic slowdown in the region hampering their prospects. The forecast comes from Digital TV Research, which noted low subs fees and consumers switching from pay TV to DTT will impact many […]

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