Discovery has appointed James Gibbons to a new role overseeing its commercial and creative efforts in Africa and the CEE and Middle East (CEEMEA).
As executive VP, head of product and business development, CEEMEA, Gibbons will work across Discovery brands, generating new partnerships and consumer offerings.
Gibbons, a 20-year Discovery veteran, was previously executive VP & country manager, emerging business, Discovery Networks CEEMEA, and recently oversaw the free-to-air launch of the TLC channel in Turkey.
In his new role he will be in charge of the regional commercial, creative and product development teams and report to Kasia Kieli, president and managing director, Discovery Networks CEEMEA.
She said: “James has pioneered the way in establishing transformative partnerships and creating new products in territories like Turkey, Africa and the Middle East, and I now look forward to seeing his entrepreneurial spirit and risk-taking mentality in action across the wider CEEMEA region.”
Gibbons added: “CEEMEA is a complex and diverse region, with tremendous potential in both the linear and digital space, and I’m looking forward to tapping into every opportunity, bringing Discovery and Eurosport content to more people, across more screens than ever before.”