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Chello restructures CEE channels unit

Chellomedia logoChellomedia has restructured its channels distribution unit at its CEE division. The company, the content and channels division of pay TV firm Liberty Global, said it had “restructured its sales operations to achieve an even more streamlined and efficient workflow.”

The rejig sees Alena Blahovcova, VP affiliate sales, leave the company and Balázs Hajós being upped to director of affiliate sales at Chello Central Europe.

In his new role Hajós will oversee carriage agreements for Chello’s in-house channels in the region as well as the third party channels it represents. He has been upped from regional sales director. Prior to joining Chello, Hajós was at Canal+.

Chello said Blahovcova has decided not to continue in the VP role and to leave the company.

Levente B. Málnay, CEO Chello Central Europe said: “We thank Alena for her dedicated work and wish her all the best in pursuing new challenges! We are extremely pleased with the appointment of Balázs. His track record of regional sales makes him the ideal candidate to manage our expanding business objectives.”

The changes come as Liberty pursues a sale of Chello. Sources said the process is going well with interest shown from several, unnamed, companies.