BARB


BARB launches beta BVOD planner

The Broadcasters’ Audience Research Board (BARB) has announced the launch of a beta BVOD planner that is designed to help agencies and advertisers plan campaigns across BARB-reported commercial broadcasters’ linear channels and VOD platforms. BARB is jointly owned by the BBC, ITV, Channel 4, Channel 5, Sky and the Institute of Practitioners in Advertising. It […]

Coronavirus likely to impact quality of BARB audience data

UK audience ratings organisation BARB has admitted that its ability to accurately measure what people are watching could be impacted by the government’s new restrictions on movement and work. BARB CEO Justin Sampson said that the organisation had been forced to cease allface-to-face interviewing and technician visits to panel homes early last week and that its […]

British SVOD penetration at 50.5%

SVOD penetration in the UK has surpassed 50% for the first time. According to a new report from the Broadcasters’ Audience Research Board (BARB), the number of UK homes with a subscription to at least one of Netflix, Amazon Prime Video or Now TV – the three leaders in the country – was at 14.27 […]

BARB launches three-screen audience measurement

UK audience measurement outfit BARB has started to report unduplicated programme reach and time spent viewing figures across multiple screens, marking the implementation of the third part of its four-stage Project Dovetail initiative. The new figures are reported on a daily basis across TV sets, tablets and PCs and are available through existing data-processing tools […]

BARB taps Kantar to launch four-screen audience measurement

UK audience research bureau BARB has commissioned audience measurement specialist Kantar to rollout its new Focal Meter router meter across all broadband homes on the UK’s television audience measurement panel. The Kantar Focal Meter ill measure viewing across four screens (TVs, smartphones, tablets and PCs) to IP-delivered video content from all broadcasters and complement the […]

Half of UK homes are SVOD subscribers

A little under 50% of television homes in the UK are subscribed to at least one SVOD platform. According to the latest statistics from BARB, the number of homes with SVOD services has risen by 8.37% – just over a million – in Q1 2019. The total is 13.33 million. The number of Netflix subscribers […]

UK SVOD numbers jump by a million in Q1

The number of UK homes accessing at least one of the three main streaming services available in the country – Netflix, Amazon Prime or Now TV – grew by 8.4% in the first quarter to reach 13.3 million, according to the latest UK Television Landscape Report from audience measurement outfit BARB. According to BARB, the […]

BARB: SVOD use rises 22% year-on-year in the UK

The number of UK homes with at least one of Netflix, Amazon Prime Video or Now TV rose 22% year-on-year in Q3 2018 to reach 11.6 million, according to BARB. The UK’s TV-audience measurement company estimated that some 40.9% of UK households used a subscription video-on-demand service in the third quarter of last year, with […]

Facebook and YouTube say no to ‘one-size-fits-all’ ratings

Facebook and YouTube have expressed a desire to get involved in a Joint Industry Currency (JIC) model for audience measurement in the UK, provided they are represented “appropriately and fairly”. Representatives from the digital platforms spoke during a Royal Television Society event on October 24, where execs from Sky, Channel 4, commercial marketing organisation Thinkbox, […]

BARB starts multi-screen ratings in latest stage of Project Dovetail rollout

UK television ratings body BARB has started to report multi-screen programme ratings for the first time as part of its ongoing ‘Project Dovetail’ initiative. From this week, BARB claims it is producing daily viewing figures that break down the number of people watching television programmes on four screens: TV sets, tablets, PCs and smartphones. To […]

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