BARB


BARB taps Kantar to launch four-screen audience measurement

UK audience research bureau BARB has commissioned audience measurement specialist Kantar to rollout its new Focal Meter router meter across all broadband homes on the UK’s television audience measurement panel. The Kantar Focal Meter ill measure viewing across four screens (TVs, smartphones, tablets and PCs) to IP-delivered video content from all broadcasters and complement the […]

Half of UK homes are SVOD subscribers

A little under 50% of television homes in the UK are subscribed to at least one SVOD platform. According to the latest statistics from BARB, the number of homes with SVOD services has risen by 8.37% – just over a million – in Q1 2019. The total is 13.33 million. The number of Netflix subscribers […]

UK SVOD numbers jump by a million in Q1

The number of UK homes accessing at least one of the three main streaming services available in the country – Netflix, Amazon Prime or Now TV – grew by 8.4% in the first quarter to reach 13.3 million, according to the latest UK Television Landscape Report from audience measurement outfit BARB. According to BARB, the […]

BARB: SVOD use rises 22% year-on-year in the UK

The number of UK homes with at least one of Netflix, Amazon Prime Video or Now TV rose 22% year-on-year in Q3 2018 to reach 11.6 million, according to BARB. The UK’s TV-audience measurement company estimated that some 40.9% of UK households used a subscription video-on-demand service in the third quarter of last year, with […]

Facebook and YouTube say no to ‘one-size-fits-all’ ratings

Facebook and YouTube have expressed a desire to get involved in a Joint Industry Currency (JIC) model for audience measurement in the UK, provided they are represented “appropriately and fairly”. Representatives from the digital platforms spoke during a Royal Television Society event on October 24, where execs from Sky, Channel 4, commercial marketing organisation Thinkbox, […]

BARB starts multi-screen ratings in latest stage of Project Dovetail rollout

UK television ratings body BARB has started to report multi-screen programme ratings for the first time as part of its ongoing ‘Project Dovetail’ initiative. From this week, BARB claims it is producing daily viewing figures that break down the number of people watching television programmes on four screens: TV sets, tablets, PCs and smartphones. To […]

Netflix UK subs rate slows as Now TV gains – BARB

Netflix added new subscribers at a slower rate than SVOD rivals Amazon Prime Video and Now TV in the UK in 2017, but remains the dominant local payer, according to BARB research. Overall, 9.5 million households in the UK have at least one SVOD subscription, with Netflix taking 7.5 million of them. This equals a […]

Sky to ‘completely change’ the way it reports ratings

Sky is set to “completely change” the way it measures and reports on the performance of its programmes, claiming that overnight ratings “don’t tell the full story”. In an open letter published today, Sky UK’s director of programmes, Zai Bennett, claimed that when it releases a new TV series on-demand, alongside a traditional week-by-week transmission, […]

BARB: Netflix leads as a quarter of UK homes take SVOD

Netflix continues to lead the UK subscription video-on-demand market by “some margin” as 24% of UK households now use one of the three main SVOD suppliers, according to BARB. UK TV ratings body’s latest UK Television Landscape report claims that almost a quarter of UK homes subscribed to Netflix, Amazon Prime Instant Video or Sky’s […]

Channel 4 claims first all-time viewing share increase since 2006

Last year UK broadcaster Channel 4 claimed its first all-time TV viewing share increase since 2006. Citing consolidated BARB ratings, Channel 4 said that its viewing share for 2015 was 5.92%, up +1% on 2014. Viewing share during the peak time of 19:00 to 23:00 was 6.96%, up 8% on 2014. “Channel 4 has had a fantastic […]