BARB launches beta BVOD planner
The Broadcasters’ Audience Research Board (BARB) has announced the launch of a beta BVOD planner that is designed to help agencies and advertisers plan campaigns across BARB-reported commercial broadcasters’ linear channels and VOD platforms. BARB is jointly owned by the BBC, ITV, Channel 4, Channel 5, Sky and the Institute of Practitioners in Advertising. It […]