BARB


BARB ‘once in a generation’ extension of measurement to SVOD and video-sharing content

UK TV audience measurement outfit BARB has unveiled what it describes as a “once-in-a-generation upgrade” in its audience reporting with the introduction of subscription video-on-demand and video-sharing platform measurement.  BARB said it is now able to measure the reach and total time spent viewing SVOD services such as Amazon Prime Video, Disney+ and Netflix, and […]

BARB: 66% of UK homes now SVOD subscribers

Two-thirds of British households now subscribe to at least one streaming service.  According to UK audience measurement firm BARB, the number of UK households with a subscription to any SVOD service is now 18.8 million homes (66%), up from 17.4 million in Q3 2020. Netflix is the market leader, subscribed to by 16.8 million homes. […]

UK’s BARB extends reporting to TV on smartphones

UK audience measurement organisation BARB has extended its viewing reporting of linear TV to encompass smartphones. Since January 2020, BARB has reported unduplicated reach and time spent viewing across TV sets, tablets and PCs. Data from its total three-screen viewing service has been reported on its website alongside consolidated seven-day TV set viewing. BARB said […]

Kantar signs on with BARB until 2029

BARB – the UK’s Broadcasters’ Audience Research Board – has re-appointed Kantar for audience measurement.  The new contracts run until the end of 2029 and will support the £7.5 billion UK TV industry. Kantar will aid BARB in delivering a comprehensive measure of TV consumption habits in the UK.  This will be amplified by a […]

BARB launches beta BVOD planner

The Broadcasters’ Audience Research Board (BARB) has announced the launch of a beta BVOD planner that is designed to help agencies and advertisers plan campaigns across BARB-reported commercial broadcasters’ linear channels and VOD platforms. BARB is jointly owned by the BBC, ITV, Channel 4, Channel 5, Sky and the Institute of Practitioners in Advertising. It […]

Coronavirus likely to impact quality of BARB audience data

UK audience ratings organisation BARB has admitted that its ability to accurately measure what people are watching could be impacted by the government’s new restrictions on movement and work. BARB CEO Justin Sampson said that the organisation had been forced to cease allface-to-face interviewing and technician visits to panel homes early last week and that its […]

British SVOD penetration at 50.5%

SVOD penetration in the UK has surpassed 50% for the first time. According to a new report from the Broadcasters’ Audience Research Board (BARB), the number of UK homes with a subscription to at least one of Netflix, Amazon Prime Video or Now TV – the three leaders in the country – was at 14.27 […]

BARB launches three-screen audience measurement

UK audience measurement outfit BARB has started to report unduplicated programme reach and time spent viewing figures across multiple screens, marking the implementation of the third part of its four-stage Project Dovetail initiative. The new figures are reported on a daily basis across TV sets, tablets and PCs and are available through existing data-processing tools […]

BARB taps Kantar to launch four-screen audience measurement

UK audience research bureau BARB has commissioned audience measurement specialist Kantar to rollout its new Focal Meter router meter across all broadband homes on the UK’s television audience measurement panel. The Kantar Focal Meter ill measure viewing across four screens (TVs, smartphones, tablets and PCs) to IP-delivered video content from all broadcasters and complement the […]

Half of UK homes are SVOD subscribers

A little under 50% of television homes in the UK are subscribed to at least one SVOD platform. According to the latest statistics from BARB, the number of homes with SVOD services has risen by 8.37% – just over a million – in Q1 2019. The total is 13.33 million. The number of Netflix subscribers […]

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