BARB


BARB expanding UK measurement panel with Ipsos

UK audience measurement outfit BARB has awarded a panel expansion recruitment contract to Ipsos.   Ipsos will be responsible for recruiting additional homes to BARB’s nationally-representative panel of UK households, in order to grow it from 5,150 homes to 7,000 homes. Ipsos is expected to have recruited enough homes to grow the panel to its larger […]

BARB looks to future following Netflix move

Following Netflix’s landmark decision to sign with BARB to measure audiences in support of its ad-supported streaming offering, the UK audience research organisation is moving ahead to extend it measurement metrics and reach out to other walled-garden streaming services, according to Matt Laycock, audiences director at BARB. Speaking at Mediatel’s Future of TV Advertising Global […]

BARB clients can now access Netflix viewing data

Following the recent announcement that Netflix has signed up to UK audience measurement outfit BARB, the latter has now made its reporting of Netflix viewing widely available.    Netflix is now included in BARB’s UK audience measurement for live and VOSDAL (viewed on same day as live) viewing, known as overnight viewing, as well as consolidated […]

Streaming giant Netflix joins UK measurement panel BARB

After years of keeping its viewing figures shrouded in mystery, streaming platform Netflix has joined the BARB audience measurement panel; the first time the SVOD platform has signed up to an official industry currency. The timing is presumably linked to the company’s decision to introduce an ad-supported tier to its service. From November 1, BARB […]

Changing video consumption habits in the UK – listen to the latest episode of TV Watch now

The latest episode of Digital TV Europe’s podcast TV Watch is now available to stream wherever you get your podcasts. According to the latest Establishment Survey from the Broadcasters Audience Research Board (BARB), 19.19 million UK homes (that’s 67% of households) had access to an SVOD service. Pretty impressive, but it’s actually a decrease of […]

SVOD sees decline in UK

The UK’s economic crisis may be hitting subscription streaming services, with the number of households with access to an SVOD service declining.  According to the latest Establishment Survey from the Broadcasters Audience Research Board (BARB), 19.19 million UK homes (67% of households) had access to an SVOD service, a decrease of 382,000, or almost 2%, […]

BARB: close to seven in 10 UK homes now take SVOD

Almost seven in 10 UK households now subscribe to at least one SVOD service, according to figures published by BARB, the UK’s television audience measurement outfit. According to figures from the BARB Establishment Survey for Q1 2022, SVOD services were taken by 19.57 million UK homes, or 68.5% of households, at the end of Q1, […]

UK SVOD subs surpass 19 million homes for the first time

More than 19 million UK homes have access to at least one SVOD service, a new report has revealed. Broadcasters’ Audience Research Board (BARB), the UK’s audience measurement and television ratings organisation, has released data from its Establishment Survey for Q4 2021, offering an insight into the viewing habits of UK households. The report reveals […]

BARB ‘once in a generation’ extension of measurement to SVOD and video-sharing content

UK TV audience measurement outfit BARB has unveiled what it describes as a “once-in-a-generation upgrade” in its audience reporting with the introduction of subscription video-on-demand and video-sharing platform measurement.  BARB said it is now able to measure the reach and total time spent viewing SVOD services such as Amazon Prime Video, Disney+ and Netflix, and […]

BARB: 66% of UK homes now SVOD subscribers

Two-thirds of British households now subscribe to at least one streaming service.  According to UK audience measurement firm BARB, the number of UK households with a subscription to any SVOD service is now 18.8 million homes (66%), up from 17.4 million in Q3 2020. Netflix is the market leader, subscribed to by 16.8 million homes. […]

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