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BARB
2 min read
Barb: UK SVOD subs rises in Q1 to 19.5m
UK SVOD subs have climbed up to 19.5m in the first quarter, up from 18.8m…
1 min read
Barb seeking solutions for return-path data from CTVs and set-tops
UK audience research body Barb has issued the final part of its invitation to tender…
1 min read
Barb names Caroline Baxter chief operating officer
UK’s audience measurement outfit Barb has appointed Caroline Baxter as chief operating officer. Baxter who…
1 min read
Barb: UK SVOD subs decline in Q4, with all majors seeing drop
The SVOD footprint in the UK declined in the fourth quarter, with all major streamer…
1 min read
Channel 5 reports strong growth across linear channels
Paramount Global’s UK pubcaster Channel 5 reported a 5% share increase across its linear channels…
1 min read
BARB: UK SVODs households sees increase reaching 19.3m in Q3
The UK has seen a boost in streaming in the third quarter, with the number…
2 min read
BARB to take full control of advanced advertising tool CFlight
UK audience research outfit BARB is to assume governance responsibility for advanced advertising validation tool CFlight from…
1 min read
BARB: Netflix and Amazon Prime see UK penetration drop in Q2
Netflix and Amazon Prime Video saw drops in penetration fo UK homes in the second…
2 min read
GroupM launches Total TV Measurement for UK
GroupM, advertising giant WPP’s media investment group, has launched Total TV Measurement, a new tool…
1 min read
UK SVOD numbers dip but Now and Apple TV+ make gains
The number of UK homes with access to an SVOD subscription has slipped slightly over…
1 min read
BARB names head of data science to oversee CFlight, Dovetail Fusion
UK audience measurement outfit BARB has appointed Khaled Serafy to the newly-created role of head of…
2 min read
UK measurement firm Barb to look at audiences on video-sharing platforms
Following months of consultation with industry stakeholders, UK-based audience measurement firm Barb has committed to…
1 min read
BARB data shows dip in total UK SVOD households
UK media measurement service BARB has released data which shows that the number of UK…
1 min read
BARB expanding UK measurement panel with Ipsos
UK audience measurement outfit BARB has awarded a panel expansion recruitment contract to Ipsos. Ipsos…
1 min read
BARB looks to future following Netflix move
Following Netflix’s landmark decision to sign with BARB to measure audiences in support of its…
2 min read
BARB clients can now access Netflix viewing data
Following the recent announcement that Netflix has signed up to UK audience measurement outfit BARB,…
1 min read
Streaming giant Netflix joins UK measurement panel BARB
After years of keeping its viewing figures shrouded in mystery, streaming platform Netflix has joined…
1 min read
Changing video consumption habits in the UK – listen to the latest episode of TV Watch now
The latest episode of Digital TV Europe’s podcast TV Watch is now available to stream…
1 min read
SVOD sees decline in UK
The UK’s economic crisis may be hitting subscription streaming services, with the number of households…
1 min read
BARB: close to seven in 10 UK homes now take SVOD
Almost seven in 10 UK households now subscribe to at least one SVOD service, according…
1 min read
UK SVOD subs surpass 19 million homes for the first time
More than 19 million UK homes have access to at least one SVOD service, a…
2 min read
BARB ‘once in a generation’ extension of measurement to SVOD and video-sharing content
UK TV audience measurement outfit BARB has unveiled what it describes as a “once-in-a-generation upgrade”…
1 min read
BARB: 66% of UK homes now SVOD subscribers
Two-thirds of British households now subscribe to at least one streaming service. According to UK…
1 min read
UK’s BARB extends reporting to TV on smartphones
UK audience measurement organisation BARB has extended its viewing reporting of linear TV to encompass…
1 min read
Kantar signs on with BARB until 2029
BARB – the UK’s Broadcasters’ Audience Research Board – has re-appointed Kantar for audience measurement. …
1 min read
BARB launches beta BVOD planner
The Broadcasters’ Audience Research Board (BARB) has announced the launch of a beta BVOD planner…
1 min read
Coronavirus likely to impact quality of BARB audience data
UK audience ratings organisation BARB has admitted that its ability to accurately measure what people…
1 min read
British SVOD penetration at 50.5%
SVOD penetration in the UK has surpassed 50% for the first time. According to a…
2 min read
BARB launches three-screen audience measurement
UK audience measurement outfit BARB has started to report unduplicated programme reach and time spent…
1 min read
BARB taps Kantar to launch four-screen audience measurement
UK audience research bureau BARB has commissioned audience measurement specialist Kantar to rollout its new…
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